Designer Dana Abu Ahmed: My clothes make women feel good, comfortable and energetic

Since launching her brand in 2011, Dubai-based Saudi stylist Dana Abu Ahmed has built strong pillars for her brand of lightweight elegance. A brand that pushes the boundaries with its thoughtful approach to transforming luxury textiles into a modern wardrobe. Her models combine contrasting materials into one look, blurring the line between day wear and … Read more

Guido Terreni, CEO of Parmigiani Fleurier: Our models are a precious legacy of which we are proud

Parmigiani Fleurier, the leading watch brand, has a youthful style, forged by its founder Michel Parmigiani, the watchmaker known worldwide as one of the most talented designers. In addition, during the 26 years of its existence, Parmigiani has gained respect for the quality of its watches. Below is the text of the interview that “Madam” … Read more

Designer Renoa Yassine: The Arab world is giving way to emerging designers

Of Lebanese descent, stylist Renoa Yassine was born in Africa and is aware of the importance of blending the two cultures. Her statement that “cultures have no barriers” echoes her commitment to putting cultural heritage at the heart of her brand. She grew up in Ivory Coast, and while she was there, she felt that … Read more

Zahrat Al Khaleej – Mohamed Ashi: My fashion is a journey into the world of imagination

#fashion news Gana Azzam today Saudi international designer Mohammed Ashi continues to present his high-end fashion, which expresses his extraordinary talent and ingenuity in cutting, detailing and embroidery, and was able – with perseverance, hard work, perseverance and passion – to reach a prestigious position. and wide fame. In the “Ashi Studio” Spring / Summer … Read more

The designer, Nahj Al Seif, told Madam: “Corona has had a positive effect on me and I will go for abayas.

A creative stylist, she discovered her talent before her sister’s wedding, where she designed her bride’s wedding dress and gowns. She loves her profession very much, so she was able to overcome all the obstacles that stood in the way of realizing her dreams. She specializes in dress design and offers various models, suitable for … Read more

Designer Hajar Al-Zamil: She linked talent and academic studies … and that’s what gives women their pink color

A Saudi fashion stylist, she grew up loving design since childhood, and that is what prompted her to study and graduate with honors. Not only did she study academically, but her talent grew by engaging in several courses in the field of fashion until she achieved the highest quality in design, designed for women and … Read more

Monochromatic trend in summer collections 2022 Monochromatic

The rich color palette was the highlight of the 2022 summer show, especially as they varied in scale between bright and strong, and between softness and refreshment. The lion’s part in fashion this season has had the monochrome look, or what is known as monochrome painting, which has not been absent in any of the … Read more

Designer Joanna Laura Constantine: My jewelry celebrates femininity and is environmentally friendly

The handmade models of the Lebanese stylist Joanna Laura Constantine are known for their unique craftsmanship. The pieces are plated with gold and rhodium and coated with Swarovski crystals, semi-precious stones and pearls, to create stunning pieces. She chooses every design and owns it down to the smallest detail. It offers a mix of materials … Read more

Charming pink gold

Jewelry houses create designs that mimic the femininity and whims of women. And to her was born the rose gold, which carried with it the most beautiful meanings, to adorn women, and to increase their enchantment and charm. Pink gold has a history associated with luxury and sophistication, with Caesars and kings, which we reveal … Read more

Designer Cynthia Raffoul: I discover life in different ways and design for the independent woman

Lebanese stylist Cynthia Raffoul’s jewelry reflects the tastes of highly volunteer women, who live their lives with a sudden touch of authenticity and poetry. The designer has the courage to reimagine making jewelry through a unique and innovative style, finding her inspiration in everything that is beautiful and vibrant. From what she said to the … Read more