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Food is the mirror of the individual and society, among its components lies joy, among which the self is noticed and together with it cultures take a path to the heart, to know more and to love it, and it is the one who once left the boundaries its and cross the paths of the sea and the land to reach the hearts of the people, to rest before them on the decorated plates, inviting them to taste their tastes in tongues.
Therefore, the food was an ambassador for the cultures of the world, reflecting on their streets and the colors of their homes to confirm that the food was and still is an extension of what mothers do between the walls of kitchens, which prepared delicious food. spice with love, on the streets of cities like Dubai, the range of these flavors expands, and transforms into a culture of flavor. Especially in the corners of Dubai, which since it was called “Al-Wasl”, was used to stretch the threads. of the connection between numerous peoples and nationalities who have received from their sky a shadow under which they live in peace and harmony.
Dubai is an Arab city and its language is Arabic, and its beauty is Arabic as well as from the al-Dhad language dictionary, where the Arabs enriched it with their food expressions. And Asia, Europe and other Arab countries, invited him to extend his tables in front of the worlds, so that the city becomes from one moment to the next the capital of tastes, as it smells between the alleys and sides of its restaurants, centers and provinces. luxury, with good smells, which change in their names as their locations, which made Dubai eligible to enter the “Michelin Guide”, Thus, it became the first city in the Middle East to hold the stars Michelin in the chest, thanks to its ability to attract millions of world nationalities. , and thousands of internationally renowned and Arab chefs landed in the city.
Food culture is global and has always saturated countries and economies that have turned their food into an ambassador of their culture and a source of unexpected income.
The taste culture in Dubai is rich and unique, as is the richness of its cultural and economic scene, which has become based on it as an economic branch that generates “high income” for those who have taken over the food sector. in Dubai as a field for their investments, and they have become more innovative and creative in the light of opening up in offering delicious and tasty dishes, to be better able to meet the tastes of more than two hundred living nationalities under the shadow of «Dana al- Dunya».
the origin of the inheritance
The food culture in Dubai is stimulating and stimulating for the senses, it does not depend on the process of its promotion only on the “taste”, but on the originality and traditions of the cultures that come from it, which distinguished the scenography of the scene in many of the luxury restaurants embroider the sides of Dubai, while the restaurant “restores” the Greek “Oba” is an ancient Greek tradition represented in the “breaking of dishes” as an expression of happiness. Chef Iyad Abu Al-Hassan’s restaurant overlooks the “Paragraph Al-Dahiya”, which he draws from the origins of the Palestinian heritage to offer its visitors smoked meat mixed with honey after leaving it for a while long on fire, he feeds visitors with him His famous phrase is “Boss. of Grace ”, while the restaurant“ Lacasa del Tango ”is dominated by tango dancing and is decorated with the colors of different Argentine musical heritage, at a time when the area of Last Exit Al Khawaneej is characterized by a group of food carts. competing with each other by offering different forms and types of fast food coming from different cultures, so that Turkish cuisine reveals its face in Dubai, while Indian cuisine reveals the secrets of the spices that ancient cultures traveled to India to get them, which also applied to Arab cuisines without exception, which were translated through their dishes. Originality that summarizes the way mothers and housewives prepare food.
In Dubai, the generosity of food culture was economically no less than the quality of taste, it expanded its reach and turned into an economic return, making Dubai a main stopping point, where most international brands and restaurants stop, despite by the nature of the cuisine to which they belong and the quality of food that This does not seem surprising when we look at the expectations that the fast food services sector in Dubai, for example, will grow by 5.8% per year to $ 4.51 billion ($ 16.5 billion). dirhams) during the current year, according to a recent report by Statista.com, which also showed that the size of the fast food sector was equal to $ 3.66 billion in 2018, and based on this statistic, it is possible to know the impact of food. culture and together with the fast food sector in Dubai’s local economy, while the same report expected that the revenue of full-service restaurants in the UAE would reach $ 2.34 billion (8.5 billion dirhams) in 2022, from $ 1.94 billion registered. in 2018.
Restaurants, and with them cafes, have become a big part of Dubai’s social culture, which made “Dubai’s food sector promising and extensive at the same time,” according to Allam Zaid Wassef, CEO of Smoke Meat Restaurant Management. Al Bayan, where he said: “Opportunities A high investment offered by the food and restaurant sector in Dubai, which makes it a destination for companies operating in this sector, as it is a global city capable of attracting many brands of known on the global stage. ”
He continued, “Dubai has proven to be a good role model in the branding and marketing processes, as well as its ability to attract other new brands, in light of the spread of the” cloud kitchens “concept and the expansion of its scope.” of “meal delivery” regardless of place and time, as well as the opening that Dubai and the UAE live in other cultures, which contributed to the expansion of the range of luxury restaurants that dominate international brands, and the strengthening of the food sector in them, which is characterized by its diversity and is not limited to one culture.
Various flavors offered by restaurants in Dubai, beyond the borders of fast food, to reach other types, as well as smoked meat marinated with honey and various types of spices and seasonings, to whet the appetite and tastes of fans of food in Dubai, that chief. Iyad Abu Al-Hassan returned home to inaugurate his brand, editor It is from the borders of his Palestinian city Kafr Qassem, taking advantage of Dubai’s “good reputation” and its global position, to be the starting point for the brand “Chef Iyad”. which recently opened its doors in Dubai, and according to Allam Wassef, whose company owns the Chef Iyad restaurant brand, Dubai will be in a meeting with 4 other branches over the next period, in addition to a number of branches that will to open its doors to other emirates and he said: “Dubai’s choice to be the center of the brand’s launch because of its prestige and social diversity”, saying: “Through Dubai, I think it is possible to touch the hearts of of all people, as the city enjoys a global reputation and a strategic location that connects the whole world. ”
He continued: “Due to the nature of our specialization in selling and marketing brands and restaurant chains, our presence in Dubai greatly shortens our journey, as the city offers all the amenities we aspire to in terms of the amenities and laws we maintain. our rights, especially in everything related to rights and after-sales services ”.
“Dubai’s position and the diversity of its society” represents a compelling reason for any investor in the restaurant sector to start its first step in Dubai, and Allam Wassef claims that Dubai represents the right interface through which it can expand sales and restaurant chain marketing. and brands operating in the sector, saying: “In my estimation, that Dubai and the UAE market are still able to absorb the new brands, which we expect for at least the next two years, in light of procedures and facilities offered by Dubai in the investment sector, and we also look forward to the emergence of new concepts in the restaurant sector, whether luxury or fast, stating that “the concept of delivering smoked meat with honey and other flavors , is still new in the domestic market “, noting that this concept can be developed, saying:” During the next period we will introduce Chef Iyad burger, to be an extension of the concept of smoked meat, for contribute to enriching the diversity of food culture in Dubai. ” .
Food culture has its roots in Dubai, making it a capital of new flavors and concepts, and Allam Wassef explains that Chef Iyad’s restaurant brand distinguishes what it offers in Dubai, enabling it to expand elsewhere. .
He said: “So far, the Chef Iyad brand has been sold in about 40 countries, and from Dubai has been able to reach China, Malaysia, Japan, Singapore, Spain, Germany, Russia, Britain, France and others. we aspire to have around 200 branches worldwide over the next two years.
Part of the balance sheet
The impact of food culture is clear in the hotel sector, as official statistics released by the Federal Competition and Statistics Authority show that the food and beverage sector retains a large share of revenue, as the average share of the hotel sector reached 37 % of total hotel revenue over three years (2018 – 2020).
For example, the hotel revenues in the country from food and beverages reached about 5.96 billion dirhams in 2020, or 36% of the total hotel revenues of 16.63 billion dirhams.