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Cooking in nature, this is the specialty of the “mysterious chef”, one of the most famous chefs of “Tik Tok”. The man, whose face is always hidden with a black mask, cooks in the open, next to him is a fire burning with wood, and his big dog does not leave him, but rather is his partner, sometimes holding two pictures two different dishes, approaching the nose of one of them, so we know the food that its owner will bring in a video that will not last more than a minute. Once in a winter background with clear snow and once in the middle of a spring meadow, under the sun or near a river. The “mysterious chef” has no face and no voice. The only possible images and sounds are the landscapes and varieties of meat, vegetables and spices, as backgrounds of the noise of what he stirs in a large black pan, the tickling of his dazzling knives that skillfully carve food on a wooden board . The Gorgeous Chef is a mix of a serial killer, cyber pirate, lone wolf and camp fan in the style of a sex fantasy inspired by the Eyes Wide Shut movies.
The “mysterious chef” is not alone. In the Arab world, we have, for example, “Abu Julia”, the young Ghazzawi, translator and editor who moved with his wife to London and devoted himself to producing videos of Palestinian, Arab and even Asian cooking, his communities which the British capital is full of. And this is in a form of circumstance and light of shadow, using the peculiarity of his dialect and the necessity of “Our Love is Necessary” and his “Scenario”, in which his audience of about nine million followers and subscribers on various social networks. media platforms … was looking for the shirt he had worn in a previous video, only to discover that Julia’s mother had put it in the laundry. The most prominent controversy, even if present, is no longer that he breaks the fatush with tahini, does not make a kibbeh burger or reproduces the pizza of his mother’s house … On the contrary, he attracts and entertains us, we talk together and practice ” our gossip “on. all this and more, even we who are not passionate about cooking.
In a short time, social networks have changed the concept, emergence and education of cooking and nutrition. Until recently, watching cooking meant simply watching a chef work, explaining and advising. Until recently, the same canned formula, with minor entertainment differences, was dominant and truly desirable, in the example of world-class Briton Jamie Oliver, the chef who buried poverty once and for all, starting with a program on the BBC “, then” YouTube “. “, then the book series, then the restaurant chain, going through the Ted Talk Award 2010 and the Imperial Knight of Excellence Order (the irony is that” Abu Julia “worked for a while in one of his London restaurants). And in a to a much more modest degree, we knew him as a Lebanese, chef Ramzi, the cliché of the obese chef with culinary experience and owner of the Hotel Institute, experimentation, innovation and “fusion” … and chef Antoine, who was respected from the older housewives as a traditional chef – truly fundamentalist! – a chef who prepares food as we have inherited their questions their experienced acquaintances of Set al-Bayt… Then, at a later time, us came from the world of advertising, “Tita Latifa”, which was created as a delightful grandmother, a cooking program, and this was the beginning of the industry of “characters”.
Today’s boss, as a fashionista, activist, video recorder … is a content creator, where food is just a part. He is a creative and well-dressed character with distinctive, exciting, comic or popular features, as well as photographer, montage artist, sound engineer, decorator and director. A complete and integrated identity that he gives to his plate, creates, implements and releases in the commercial space, in the hope of becoming the star of network windows. And with these stars, the food itself has changed and the comparison is not just with television, but projections extend to literature, cinema and drama.
Hundreds of movies of all levels and depths, books and novels that made an easy way to the cinema, no less “Cocolate” and “Julie and Julia”, in addition to countless series, even reality shows and competitions, which revolve about cooking and eating, tasting with tongue, mind, heart and desire. Love, sex, reconciliation with self and other, family, sacrifice, self-teaching, seduction, pleasure, ecstasy, even hatred and war. In “Like Water for Chocolate”, Mexican masterpiece Laura Esquivel, everything happens in the kitchen, from Tita’s birth at the dining table to her forbidden love of chopping onions and the aromas of sweets, and magical realism is evident in every ingredient that adds food to the family’s sister-in-law.It is dedicated to a life without a man that revolves around caring for her mother.
Eating, as a sensory experience, created his imagination throughout the ages, poetry and prose, narration, representation and composition. Political plots were woven around her practice and its effects on the body and consciousness. From “Putin’s chef” (and he’s not a chef, but from many businesses he owns, to a restaurant chain owner, to Wagner’s security guard, and to a Russian President’s confidant), to the White House chef. under Barack Obama, who made him his adviser… Poison was an old obsession of the chefs of emperors and kings, in fact, and in the theater and literature of those times. Shakespeare used banquets and banquets to say a lot about tragedy and comedy and in politics and the meeting between them, so there are those who decided to collect the banquet ingredients in his plays and present them in a cookbook so that interested. to restore the “tastes” of his worlds. And now Macbeth, with hallucinations, sees the “slaughtered” at the dinner table and begins to talk to himself. Mrs. Macbeth urges him to be a better host, for the guests of the country’s elite were more helpful, and in this case, to stay in their homes and eat, but Macbeth misses this banquet the opportunity to offer good food and entertainment to his subjects, to prove that he is worthy of being king, but he fails miserably, What he said was inappropriate to judge.
It already seems that eating has entered a new phase, illusions and renewed pleasure that develops and develops. Is eating on “Tik Tok”, “YouTube” and “Instagram” being reinvented? Does the “message is the message” theory apply to foods, their environments, and their characters? Or is it food that synthesizes the imagination and virgin kingdoms in the arts of short videos and photos of quick pleasures? And if the chefs of the old kings were forced to taste food before serving the rulers of their blessings, as a primitive measure of security, how could it be seen that “Abu Julia” closed all his videos by eating a full plate with him. was prepared in front of the camera, and with a great appetite in harmony with how much he does not get tired of talking to the recipients? And the “mysterious chef” on his part, every time, eats and quietly feeds his dog. There are new fascinations in the connections with those who are sitting behind the screens, visible and sometimes audible, but perceptible only in the chef’s mouth and stomach … The chef is now the author and hero, the creator and fighter of the story. .. He is the king.