A practical step in implementing the political leadership directives

Follow the latest news through the app

The Agency for Development of Medium, Small and Micro Enterprises is preparing early for the third edition of the furniture exhibition “Made in Damietta”, after the great success of the previous two sessions and the large participation of visitors, appreciating the Egyptian national products. , and agreeing on special sales contracts, with the exhibition days coinciding with the wedding season.

The new edition of “Made in Damietta” is scheduled to take place during the first week of next September, in collaboration between the Enterprise Development Authority and the Governor of Damietta, and with the support of the Governor of Cairo, to encourage project owners small and crafts as part of the agency’s initiative to launch an exhibition specializing in the furniture industry and open markets New front for Egyptian products and promotion of their marketing abroad.

industry support

Nevin Gamea, Minister of Trade and Industry and Executive Director of the Enterprise Development Authority, confirmed that the organization of the exhibition comes within the framework of the political leadership directives to provide all aspects of support and assistance to the national industry, which aims at a from its axes. to promote and develop the furniture industry in Damietta and help it comply with international quality standards, enabling the owners of these projects to export; She added that coordination between the Enterprise Development Authority and Governor Damietta is ongoing and continues to provide an integrated set of soft financing packages and non-financial services to furniture and wood project owners in the province, in a way that contributes to growth. and the continuation of these projects and their absorption of better and more sustainable employment opportunities.

She added that the encouragement and advancement of this national industry preserves the skilled manual expertise for which the governor is famous, as it is one of the strongholds of the furniture industry in the Arab region.

The Director General of the Enterprise Development Authority said that the “Made in Damietta” exhibition is part of a series of exhibitions organized by the Enterprise Development Authority in coordination with the Governor of Damietta, explaining that the exhibition aims to support Egyptian furniture manufacturers and help them open up new marketing. horizons for their products that enjoy high quality and competitive prices on the one hand.On the other hand she stressed that the exhibition has achieved successive successes since its inception in 2016 and that the exhibition comes with the aim of developing the furniture industry. and opening marketing areas for it.

The “Made in Damietta” furniture exhibition, held by the Enterprise Development Authority in collaboration with the Governor of Damietta, had a tremendous public turnout, as attendance exceeded tens of thousands of citizens who wanted to buy Damietta luxury furniture at reasonable prices.

high demand

Visitors to the exhibition welcomed its holding more than once a year in Cairo, as they were spared the hassle of traveling to Damietta to purchase their furniture applications that enjoy an international reputation, as well as saving on furniture transportation costs in Cairo. , emphasizing that the prices of furniture in the exhibition are competitive and do not compare with those in the exhibitions. In Cairo, maintaining the high quality of the special wood material and the luxurious and elegant decoration for which the furniture manufacturers Damietta are famous , his sales and exhibition contracts exceeded tens of millions of pounds.

Engineer Mahmoud Abdel-Fattah, one of the visitors to the exhibition, said that he was preparing for the wedding nest and that his visit to the exhibition came with the aim of comparing the exhibition with the work commissioned in the workshop, whether in terms of price or materials, and that the exhibition takes more than a day to visit, and to decide on the purchase, especially since he intends to buy two bedrooms and travel.

Sarah Mahmoud, a fourth-year student at Al-Alsun Faculty, confirmed that the exhibits are very tasty and beautiful and that the reason for the visit was to get acquainted with the products and that she had already contracted to buy a kitchen.

Ms. Zeinab Hosni, one of the visitors of the exhibition, said that she wants to be present at the exhibition “Made in Damietta” during her sessions and that she has already decided to buy a room, a sofa set and a corner, emphasizing that the exhibition includes a diverse variety and different prices that allow everyone to buy.

Yemen Hassan, a student at the Faculty of Agriculture, described the products as somewhat high prices and there should be more discounts.

The agency was inclined to include in the exhibition a large variety of Damietta luxury furniture characterized by the best types of natural wood, in addition to offering special models of furniture for bedrooms, dining rooms, children and living rooms to meet the needs of vendasve. market with the best types of furniture at reasonable prices for everyone.

The Minister explained that the exhibition participations by furniture manufacturers were revised to include a variety of Damietta luxury furniture with an international reputation, which are characterized by the best types of natural wood and heritage and modern designs to suit different tastes, at prices competitive within the possibility of the Egyptian consumer wanting to furnish his home and buy pieces of luxury furniture.

Jameh stressed that the furniture exhibition “Made in Damietta” comes in the framework of close cooperation with the Governor of Damietta to support the owners of furniture factories and workshops in the province, to encourage the national industry and to advance one of the important industries for which the governor is famous and whose products enjoy a good international reputation.

She said: The political leadership is well aware of the importance of the furniture industry for Egypt in general and for Governor Damietta in particular, as it constitutes a livelihood for thousands of workers and owners of workshops and factories in this sector, in addition. to be a vast industrial base in the province, whose products can be exported abroad, noting that the organization of the exhibition is My League in Cairo offers more marketing opportunities for its visitors and meets the needs of the public with prices competitive.

Skills development

The Minister of Trade and Industry explained that the Enterprise Development Authority relied on providing various aspects of support to the skilled workforce in the furniture sector, financially and technically, and began raising awareness of workers in this sector by allowing them to participate in seminars and introductory seminars. and holding training courses for manufacturers and owners of small projects on best practices in the development of the sector.Furniture using technology in the hands of international experts, as well as developing their skills in the practice of exposure mechanisms, modern methods promotion and marketing, and modern applications used in product marketing and promotion, such as professional product photography and web design.

She found that the Enterprise Development Authority has provided financial support for approximately 5,156 furniture, furniture and wood products projects in Damietta province over the 94 months from 1 July 20114 to the end of last month, with a total amount of milionë 230 million, which. contributed to the sector’s productivity growth and provided about 17,000 new job opportunities.

For her part, Dr. Manal Awad, Governor of Damietta, praised the constructive cooperation with the Development Authority of Small, Medium and Micro Enterprises to launch the second phase of the furniture exhibition “Made in Damietta” for this year, confirming the success of the first phase of the exhibition, which took place last March and the success it received, the approval of the participants from the manufacturers of furniture, furniture and wood on the one hand and on the other hand by the citizens who visited the exhibition, as this was reflected. in achieving sales of millions of pounds.

Awad explained that the exhibition aims to complete the plan initiated by the governor in cooperation with the agency, to achieve the state’s vision towards the advancement of that industry in Damietta and to support producers and workers in this sector and to develop it according to the needs of Egyptian and world market, in addition to contributing to the creation of new marketing horizons for their products, noting that the exhibition has achieved great success in various stages since its inception in 2016. She also noted that this year will witness the launch of two other publications in December.

Marketing services

Engineer Tarek Shash, Vice President of the Enterprise Development Authority, said: The device offers a range of free marketing services to project owners at the “Made in Damietta” exhibition, in order to help small business owners market their products in modern and contemporary way. innovative ways.The device provides these services through a specialized business development unit that includes a number of experts and specialists from To to assist project owners participating in the exhibition in the professional marketing of their products.

Leave a Comment