“Honor” introduces the “Magic 4 Pro” phone in Dubai

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HONOR, the leading technology brand, officially unveiled its new smartphone, the HONOR Magic4 Pro 5G, during a major launch event held yesterday in Dubai.

Lecon Zhao, CEO of HONOR Middle East and Africa, said during the launch event that the Chinese company intends, through the new flagship phone, to expand its market share in the major telephone markets in the UAE, the Middle East and North Africa. the next two years, as it could today be among the top three brands in the mid-range phone market in the country.

Honor’s share, which was spun off from Huawei in November 2020, rose from 7% in the last quarter of last year to 20% at the end of the first quarter of 2022, leading the smartphone sales market in China.

Zhao added that “Magic 4 Pro” is the fruit of the company’s innovative technologies and a testament to its stand based on our ability to work to continually challenge industry standards, adding that the new phone redefines excellence at the design level, screen, camera. , performance and protection, as it will be the perfect solution to solve all problems while providing a magical experience for users worldwide.

Equipped with 5G technology, the Magic 4 Pro raises the Honor brand to a whole new level in terms of innovative technologies that advance new standards in smartphone design, display, photography, video, charging and performance, and also supported. from Google phone services.

The ceremony was attended by a large number of guests and was attended by director Nayla Al Khaja – the first film director from the Emirates – who shared her vision for the device and took the audience on a journey in which she spoke about the experience. her. in Cannes while filming it entirely using the “Magic 4 Pro” phone. The amazing set of features and video recording technologies in Magic 4 Pro, such as Magic-Log Movie Master and AI Film Effects, offer the world’s first video with 10-bit 4K Log and 60fps frame rate. This is one of the features that ensured that Nayla captured the most important moments of the festival smoothly and easily.

In line with its commitment to empowering creativity, HONOR also announced its fruitful collaboration with Raindance Film School for a long-term collaboration to encourage young talent to unleash their creativity and discover the limitless possibilities of smartphone photography with New Magic 4 Pro. As part of the collaboration, HONOR and Raindance File School organized a competition for Raindance File School students to shoot a short film using “Magic 4 Pro” and the winners were announced during the presentation event.

Cinematography AI

Nayla Al Khaja phone offers cinematic level pictures with Magic-Log Movie Master and AI Film Effects. With these technologies, the phone offers the industry’s first 4K 10-bit video recording at 60 frames per second, surpassing another industry standard.

Triple camera with “Ultra Fusion” technology.

Nayla Al Khaja exceeds industry standards with an ultra-powerful dual camera set that includes a 50 MP wide camera with 1 / 1.56 ”color sensor, a 50 megapixel ultra wide camera with 122 ° angle and a zoom camera with 64 megapixel periscope, all supported by Ultra-Fusion Computing Images is the best of its kind, which allows the phone to capture high quality images with exceptional clarity. The lens supports digital zoom up to 100x, as well as optical and electronic image stabilization, to clearly capture distant scenes.


HONOR Magic4 Pro comes with a massive 4600 mAh battery supported by HONOR Quick Charge, for long-term power and all-day connectivity. With 100W fast charge HONOR, HONOR Magic4 Pro can be charged at 50% in 15 minutes and 100% in 30 minutes.

Improved privacy and security

“Magic 4 Pro” offers a pioneering new solution to the problem of sound leakage, a problem that causes inconvenience to many people. The all-new phone offers the feature of making calls with greater privacy supported by artificial intelligence and voice routing technology, which prevents audio leakage for calls with maximum privacy.

Customers can pre-order the “Magic 4 Pro” phone at a price of 3999 dirhams, starting from June 14, through the online store “Honor”, Sharaf DG, Jumbo, IMAX, Carrefour and other retail stores and receive valuable gifts of 2005. dirhams, including HONOR Watch GS 3 HONOR Earbuds 3 Pro, HONOR Magic4 Pro cover.


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