Dubai Design .. An integrated community that redefines the tastes and needs of the world

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The first thing that catches the attention of a visitor to the Dubai Design District is that he is an “integrated community”, busy and involved in his creative activities, has his own work and life style and has his own interests , distributed by its members, each from its own corner.

In such a creative society, there is an endless competition with oneself. A race towards achieving a precedent in setting the particular trail and achieving it as soon as possible; Here it is not an advantage to be creative, as all those present are creative, each in his own field, but the “neighborhood” itself, starting from its idea, going through its objects and ending with its results, is a living embodiment. of the idea of ​​the “creative neighborhood”.

It is also with his ambitions, which make him a leading destination in his field globally, and a creative environment that stimulates creativity and allows the possibility of building vital working relationships necessary for any specialty and field, as are all. here, and the needs of each of the other specializations are present in the same place, and there is no need to leave the “neighborhood” to get professional services, employment, or even daily services that a person needs during the day his.

project

The Dubai Design District project was launched in 2013, under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, God bless him, to be the first destination for all fields of art, design, fashion industry and interior decoration, with the aim of attracting major international fashion houses and houses. .

The idea of ​​the project was based on being a “modern integrated neighborhood”, self-sufficient, without being isolated from its surroundings; Thus, TECOM Investments, a member of the Dubai Holding Company, manages its operations from its office in the same neighborhood and hosts many headquarters of the necessary government agencies, such as the offices of the Smart Dubai Government, the Culture and Arts Authority in Dubai. and other, in addition to commercial shops, as well as space and offices for international companies operating in this sector, as well as facilities for organizing international events in the field of art, fashion and design, in addition to providing all necessary facilities and services. , for example. such as restaurants, cafes, salons, printing houses, medical service providers, educational institutes and others.

Presence

Dubai Design District has strengthened its presence on the Dubai map of events, of a global nature, through a wide list of periodic and non-periodic activities, such as: “Dubai Design Week”, which is considered the largest creative festival in the middle. East, deals with all aspects of design, which includes architectural engineering, interior architecture and graphic design. He also hosts annual design events such as “Fashion Forward” and “Soul DXB”, events dedicated to street culture, cinema, sports and music.

In fact, in less than ten years, the “neighborhood” has been able to enrich Dubai’s cultural agenda, not just increase its presence in it, and this speaks to the originality and urgency of the idea it has produced, the style of her work. adopts and the importance of what he realizes in his field.

This is something that, if discovered, reveals the great driving force that is advancing the Dubai Design District. As well as its maintained capacity for growth, and the level of its contribution to the creative economy sector in Dubai.

infrastructure

Sure, one can talk at length about the infrastructure, in its traditional sense, that the “Dubai Design District” possesses, but that will not be all about this aspect; There is another, unconventional infrastructure that helps and facilitates the work of members of this creative community.

It is, first, the grandeur of the innovative architectural design with which the “neighborhood” came, it is not merely an aesthetic decoration, but rather an embodiment of design aspects that the region supports and works hard to develop and empower local forces. to master Creates an inspiring environment that stimulates creativity and come up with new ideas.

So we are talking about a place that can inspire.

Dubai Design District ignites and revives the enthusiasm and creativity in the hearts of its visitors and employees, as it will witness traces and embodiments of art and design creativity in every corner of the region, starting with the art of modern architecture that is clear and significantly. in the exterior designs of buildings and towers, as well as courtyards, open spaces, shady pedestrian paths and ending with designs Roads and location are perfectly connected to all parts of the city.

Second is the care for human needs, where the open spaces between commercial and residential properties are decorated with trees, flowers, various designs and others, which creates a space that encourages communication in an ideal creative environment, to the extent that seeks by saying: “Neighborhood”, in itself, is creative and offers constant calls for exchange of ideas and encourages cooperation.

Third, there are services and features that increase the development and growth of companies located in them, providing high-speed Internet services and reception in all offices and the ability to enter the office at all times, seven days a week to work mass and intensive projects, as well as providing the necessary services to its employees at high levels of quality and speed.

Fourth, it is the modern lifestyle that the Dubai Design District proposes and offers to its employees, relying on the many amenities that are in it, and are part of it, or those that surround it, and adhere to the boundaries of his, or relying on openness to the city and its endless objects.

Numbers

It’s important here what the numbers say, and although the numbers available come from statistical reports that are not quite recent, they say a lot.

In November 2017, a report released by the Dubai Design and Fashion Council expected the UAE design market size to reach $ 36 billion by 2019, a 13% increase over the market size, e which amounted to $ 32 billion at the time, and attributed this increase to innovative design and architectural projects. Interior design being worked on in the area.

On the other hand, the report expected the design market in the Middle East and North Africa to grow by 15% to reach $ 148 billion in 2019, noting that the interior design market is growing seven times faster than the global average.

In the statistics related to Dubai Design District, we find a number that says: The district managed to achieve a growth of about 90% in the design industry in the fields of architecture, interior engineering and fashion.

The figures also show the privileges received by companies operating as free companies in the Dubai Design District, which include 100% foreign ownership, 100% freedom to transfer capital and profits abroad, and exemption from personal income taxes, revenues and companies for a period. of fifty years.

On the other hand, the figures reveal that the “neighborhood” offers a total building area of ​​21.5 million square meters and houses more than 180,000 creative talents.

The report “Design Education Perspectives in the Middle East and North Africa” ​​launched by the Design and Fashion Council in Dubai (2016), stresses the need to double the number of graduates by nine times by 2019, so that to be 30,000 graduates each year, to serve this sector.

Indeed, this is what the future holds; Namely, any sector that seeks to strengthen education and double the number of graduates is a growing and growing sector and one of the levers of development.

This is the case of the design sector, which is undertaking to reformulate the tastes and needs of the world.

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