Grouhy launches regional eco-friendly distribution center in Dubai Logistics City

Dubai, UAE: GROHE, the global leader in integrated kitchen, bathroom, water and sustainability solutions, has launched a new regional distribution center in Dubai Logistics City, which aims to accelerate product delivery to its customers in Middle East and North Africa. and providing sufficient stocks of new products when they are launched.

With the opening of the new center, Grohe has become one of the few companies in the region that has its own local distribution center. The center will form a link between European and Asian manufacturing markets thanks to the strategic location of the Emirate of Dubai, which is between East and West, and this in turn allows Grohe products to flow directly from Asia to the Middle East. East and North African markets, which will contribute to the reduction of carbon emissions.

This came on the sidelines of an exclusive media event for the launch of the new regional center, attended by journalists and content creators, at the Four Seasons Resort Dubai in Jumeirah Beach, with the theme of water and sustainability, in the presence of a number of senior executives and representatives of Grohe.

The new center will be operated by Kuehne + Nagel, a leader in the global logistics sector, which will be powered by clean energy from solar photovoltaic panels. With the inauguration of the new center, which came during a ceremony led by Jonas Brennwald, Leader, Lyxel in Europe, the Middle East and North Africa, the number of distribution facilities in Grohe has reached 3 facilities in Egypt, Turkey and Dubai.

At the opening of the new distribution center, Renu Misra, Head of Middle East and North Africa at LIXIL in Europe, the Middle East and North Africa, the company that owns the Grohe brand, said: “I am delighted to see the new region “The distribution center in Dubai is now operational. A testament to our commitment to a sustainable future for all.”

She added: “As one of the most sustainable brands in the sanitary ware industry, we understand our responsibility and important role in positive initiatives that contribute to limiting climate change, and this is what we strive to achieve through our commercial operations. , products and services., and the new center in Dubai will help us achieve our goals. ” sustainability and support for the green agenda in the region.

Lee Ons, Regional Director of Kuehne + Nagel commented: “At Kuehne + Nagel, we are committed to achieving our goals and aspirations to reduce carbon emissions, embrace renewable energy and provide sustainable logistics solutions for our partners and customers The new Grohe Regional Distribution Center is a testament to our commitment to sustainability and reducing carbon emissions throughout our business and our aspirations to support our partners in achieving their ambitions to expand their businesses. Theirs.”

Technology, innovation, design and sustainability are at the core of the GROHE brand. It should be noted here that all eight Lexel plants, as well as German logistics centers, are CO2 free. In line with the Plastics Reduction Initiative, Grohe has eliminated all unnecessary plastic materials in product packaging, an initiative that has helped reduce the use of 37 million pieces of plastic per year.

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# company details

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GROHE is the world’s leading supplier of sanitary ware (for kitchens and bathrooms) with more than 7,000 employees in 150 countries – 2,600 of them in Germany. Since 2014, GROHE has been part of the portfolio of the powerful brand of the leading Japanese manufacturer of water and housing products, LIXIL. Following the “Pure Freude an Wasser” label, each GROHE product is based on the values ​​of technology, quality, design and brand durability. Company flags such as GROHE Eurosmart or the GROHE series of thermostats, as well as innovative innovations such as the GROHE Blue water system, underline the deep expertise of the brand. Focusing on customer needs, GROHE has provided smart, life-enhancing, sustainable, value-added product solutions – keeping the “Made in Germany” quality label: R&D and design as an integrated process is established well in Germany. GROHE is committed to its social responsibility and takes this very seriously, focusing on the resource-saving value chain. Since April 2020, the sanitary ware brand has produced CO2 neutral *. GROHE has also set itself the goal of using plastic-free packaging products by 2021.

Over the past ten years, GROHE’s success has been strengthened by winning more than 490 design and innovation awards, as well as several accolades as one of Germany’s “most consistent leading companies”. GROHE was the first company in its field to win the German Federal Government Corporate Social Responsibility Award and the German Sustainability Award 2021 in the fields of ‘Sourcing’ and ‘Design’. GROHE is also leading sustainable transformation as part of the “50 Sustainability and Climate Leaders” campaign on sustainability and climate.

* This includes CO2 compensation projects, more at

A summary of LIXIL:

LIXIL (TSE Code 5938) is a world leader in the housing and building materials sector, producing innovative housing and water products that solve real-life challenges, making the best homes a reality for everyone, everywhere. Relying on Japanese heritage, it innovates the world-leading technology to create high quality products that transform homes for the better. But the LIXIL difference is how you do it; Through deliberate determination, an entrepreneurial spirit and a commitment to improve access for all and responsible business growth. Access comes from industry leading brands LIXIL®, INAX®, GROHE®, American Standard and Tostem®-. About 55,000 colleagues working in over 150 countries are proud to produce products that affect the lives of more than one billion people every day.

For more information, please contact

Gita Qaim Maqam

Head of Corporate Communications in the Middle East and North Africa for LIXIL – EMENA


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