Irthi accompanies world-class brands at Milan Design Week 2022

Irthi Council for Contemporary Crafts, affiliated with Nama, is participating in “Milan Design Week 2022”, the most important global event on the agenda of the world of art and design, which will last until June 12, to exhibit the works of contemporary artistic heritage. derived from the ancient heritage of the Emirates, among the best brands in the world of fashion and fashion inspired by the authentic cultures of the peoples.
Sharjah 24:

Irthi Council for Contemporary Crafts, affiliated with Nama, marks a new qualitative global achievement for the Emirates’ contemporary heritage, as it participates in “Milan Design Week 2022”, the most important global event on the agenda of the world of art and design, i which will last until June 12, to exhibit works of heritage Contemporary art, derived from the ancient heritage of the Emirates, among the best brands in the world of fashion and fashion, inspired by the authentic cultures of the peoples.

Irth’s participation in Milan Design Week, with new and innovative collections and designs, in two locations, “Cambi Auction House” and “Palais Lita Italiana”, is the culmination of the Council’s efforts, which are represented in partnership and collaboration with most world. prestigious design house, with which he works to develop the skills and abilities of women craftsmen working under his umbrella to offer the fashion market products that match international brands in their quality and aesthetics, inspired by the life of the Emirates .

In the presence of Sheikh Fahim bin Sultan Al Qasimi, Head of the Department of Government Relations in Sharjah, and Her Excellency Reem bin Karam, Director of “Namaa” for the advancement of women through the participation of the Council as the only official Arab body. , “My Heritage” launched its five new and innovative collections that celebrate the spirit of creativity mixed with the nobility of authentic heritage handicrafts.It highlights the skills of the Council’s women’s handicrafts.

The ancient experience of the Emirates

The council organizes a series of meetings to exchange the best experiences in the world of design, with the most important and prominent designers, during which it informs them about the works of art created by the hands of artisans, which is in line with council premises. regional and global efforts aimed at preserving the sustainability and development of traditional handicrafts, in addition to encouraging women craftsmen to develop and market their businesses, activate the role of women and increase opportunities for their participation in the economic, professional and social.

Five new collections highlight the aesthetics of intercultural collaboration

During its participation in the exhibition, the council is reviewing five collections, three of which were presented on the sidelines of the event, mixing old materials and methods and modern digital technology, to show the aesthetics and fruits of collaboration between different cultures, and include the new and innovative “Al-Moi” and “Al-Nad” collections that rely on the use of environmentally friendly materials, combining originality and digital technologies, as both groups aim to preserve heritage, knowledge and cultural skills related to traditional crafts, and add a touch of sophistication and special detail to parts of the house.

In addition to launching the mountain-inspired “Sovereignty Collection”, architectural door decorations and sofa furnishings in the UAE, in collaboration with the United Nations High Commissioner for Refugees, the new collection, made by 100 women craft from Pakistan and Afghanistan consists of woven carpets using silk and natural wool in contemporary and innovative ways.Inspired by sword decorations from the Emirates.

The council also highlighted the “Al Thayah Group”, which uses palm leaves, camel skin, silk cotton and recycled felt to present an innovative set of household items that are rich in details of the traditional sacrament craft used in Emirates. houses in the past in a contemporary way. In addition to the “Zenobia Collection”, which combines Al-Tali art and the art of wood dressing in a contemporary way, in collaboration with Lebanese stylist Nada Debs, featuring a set of vases, pots and chairs inspired by pieces used in the tribes Bedouin in the past.

cooperation between civilizations

Her Excellency Reem bin Karam, Director of Namaa for the Advancement of Women, said: “The bridge of dialogue, cooperation and partnership through traditional crafts, as groups are formed. The innovations exhibited in Milan are the result of a civilized cooperation to preserve the cultural heritage and structure of the region.”

She added, “Council Irthi continues its efforts to build a craft system that supports innovation based on the harmonious combination of modernity and originality to enrich the traditional craft industry, develop the skills of women craftsmen and support them to “preserve their identity and heritage, access. their products to international markets and increase their presence in the global arena.”

The participation of “My Heritage” is a witness of a prominent presence, represented by a continuous and large participation of hundreds of visitors from lovers of art, design and culture, who flocked to the two exhibitions of the Majlis in this activity for learned and seen. the most prominent new and innovative collections launched by Majlis, which reflect the aesthetics of Emirati crafts transmitted across generations.With its modern and attractive look.

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