Irthi accompanies the best luxury brands in the world at Milan Design Week 2022

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The Irthi Council for Contemporary Crafts, affiliated with Nama, records a new qualitative global achievement for contemporary Emirati crafts, as it participates in “Milan Design Week 2022”, the most important global event on the agenda of the world of art and design, i which will last until June 12, to present its collections of contemporary handicraft products, in which the Council established a new contemporary concept of Emirati craftsmanship derived from the ancient local heritage, among the best brands in the world of design and fashion.

Irth’s participation in Milan Design Week, with new and innovative collections and designs, in two locations, namely in “Cambi Auction House” and “Italian Palace Lita”, is the culmination of the efforts of the Council, which are represented in partnership and cooperation with most. prestigious international design house, with which he works for: Developing the skills and abilities of women craftsmen working under his umbrella, to offer the fashion market products that match international brands in their quality and aesthetics, inspired from the life of the Emirates.

In the presence of Sheikh Fahim bin Sultan Al Qasimi, Head of the Department of Government Relations in Sharjah, and Reem bin Karam, Director of Namaa for the Advancement of Women through the participation of the Council as the only official Arab body, “My Heritage” launched five his new and innovative collections celebrating the spirit of creativity mixed with the nobility of authentic heritage handicrafts, it highlights the skills of the Council’s women craftsmen.

The ancient experience of the Emirates

The council organizes a series of meetings to exchange the best experiences in the world of design, with the most important and prominent designers, during which it informs them about the works of art created by the hands of artisans, which is in line with council premises. regional and global efforts aimed at preserving the sustainability and development of traditional handicrafts, in addition to encouraging women craftsmen to develop and market their businesses, activate the role of women and increase opportunities for their participation in the economic, professional and social.

Five new collections highlight the aesthetics of intercultural collaboration

During its participation in the exhibition, the council is reviewing five collections, three of which were presented on the sidelines of the event, mixing old materials and methods and modern digital technology, to show the aesthetics and fruits of collaboration between different cultures, and include the new and innovative “Al-Moi” and “Al-Nad” collections that rely on the use of environmentally friendly materials, combining originality and digital technologies, as both groups aim to preserve crafts, knowledge and cultural skills related to traditional crafts. , and add a touch of sophistication and special detail to parts of the house.

In addition to launching the Mountain-inspired “Sovereignty Collection”, architectural door decorations and sofa furnishings in the UAE, in collaboration with the United Nations High Commissioner for Refugees, and the new collection, made of 100 handicraft women from Pakistan. and Afghanistan, consists of woven carpets using silk and natural wool in contemporary and innovative ways. Inspired by sword decorations from the Emirates.

The council also highlighted the Al Thayah Group, which uses palm leaves, camel skin, silk cotton and recycled felt to present an innovative set of household items that are rich in details of the traditional sacrament craft used in the Emirates. . houses in the past in a contemporary way. In addition to the Zenobia Collection, which contemporaryly combines the craft of mockery and the art of wood dressing, in collaboration with Lebanese stylist Nada Debs, featuring a set of vases, pots and chairs inspired by pieces used in Bedouin tribes in past.

cooperation between civilizations

Reem Bin Karam, Director of Nama Women Advancement, said: “We are proud to represent the United Arab Emirates in this global event, as well as being the only participant from the Arab region, as the Council uses this platform to build bridges of dialogue. cooperation and partnership through traditional crafts, as groups are formed. The innovations that are being exhibited in Milan are the result of a civilized cooperation to preserve the cultural heritage and the structure of the region. ”

She added: “Council Irthi continues its efforts to build a craft system that supports innovation based on the harmonious combination of modernity and originality to enrich the traditional craft industry, develop the skills of women craftsmen and support them to “preserve their identity and heritage. access their products to international markets and increase their presence in the global arena.”

The participation of “My Heritage” is a witness of a prominent presence, represented by a continuous and large participation of hundreds of visitors from lovers of art, design and culture, who flocked to the two exhibitions of the Majlis in this activity for learned and seen. the most prominent new and innovative collections launched by Mejlis, which reflect the aesthetics of the Emirates crafts passed down through the generations, with its modern and attractive look.


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