Wednesday 08 June 2022
Cairo – A Sh A
The tourism sector is one of the most prominent sectors of the state, witnessing many successes and achieving high growth rates since President Abdel Fattah Al-Sisi took office.
Over the course of 8 years, the sector witnessed an unprecedented boom at all levels, from staff training, the start of the Ministry’s structural reform program, the opening of many new markets for Egyptian tourism, and the creation of many innovative promotional plans that contributed significantly. in different targeting. categories of tourists, especially young people, as Egypt relied on specific markets, which varied including many markets, as well as improving the quality of the Egyptian tourism product to be able to compete with other tourism markets worldwide.
The Egyptian state has adopted a strategic vision to enhance Egypt’s leadership as one of the best global tourist destinations, especially as the tourism industry is one of the mainstays of the national economy, through rich and diversified tourism, natural resources, human and archaeological. and components, and a unique cultural heritage, where all potentials have been exploited. Optimizing these resources, providing a distinctive and advanced infrastructure and service to enhance Egypt’s competitiveness, human element and using modern technology methods, while applying the best ways to promote and stimulate tourism locally and internationally to attract the largest number of tourists from different markets, to promote domestic tourism and to increase awareness.Tourist.
Egypt advanced 18 countries in the tourism and travel competitiveness index from 2015 to 2019 and tourism managed to reach an average revenue rate of $ 12.6 billion in 2018-2019, as revenues in 2013-2014 were just over 5 billion dollars. Which reflected positively on the global impression of Egyptian tourism, which received wide international praise, especially from the World Bank, which stressed that the tourism sector is one of the main drivers of the growth of the Egyptian economy.
The Secretary-General of the World Tourism Organization, following the international assessment, announced the selection of Egypt as the first country to visit outside Europe since the Corona virus crisis. Other tourist destinations such as the Maldives and the Caribbean Islands, and the World Travel and Tourism Council confirmed that Egypt got the safe travel ring, and chose the “tripadvisor” site – which is the largest travel platform in the world – Alexandria is one of the most popular tourist destinations in the world, where it came out in 23rd place in the world.
The state’s interest in promoting Egyptian tourism was based on demonstrating the diversity of the Egyptian tourist destination, which includes beach, cultural, religious, beach sports and other forms of tourism that attract many different groups around the world and increase their competitiveness. in this area, placing Egypt. as one of the best tourist destinations in the world.
The Ministry of Tourism and Antiquities issued a law establishing the Egyptian portal for Umrah; To safeguard the rights and safeguard the safety and security of Egyptian pilgrims, which was positively reflected in the success of the Umrah season during 2022.
Regarding the support of hotel facilities; The minimum tariff for accommodation service in hotel facilities of all categories has been set, in addition to increasing the speed of the internet in hotel facilities and support for facilities that seek to switch to green energy.
The ministry also worked to re-evaluate hotel facilities according to the new standards for hotel facilities (HC) classification, and the Egyptian Federation of Tourist Rooms contracted with a specialized international company to prepare a national strategy for sustainable tourism in Egypt in cooperation with the ministry. and held a seminar with all relevant authorities in the public and private sector.
The state directed unlimited support to the tourism sector during the Korona pandemic and the Ukrainian crisis, in order to preserve the Egyptian workforce in the tourism sector, as the leave period was extended at the initiative of the Central Bank and the Ministry of Finance for it. guarantees the latter in the amount of 3 billion pounds with 5% interest for financing the payment of workers’ salaries, and the approval of the Ministry of Petroleum and Mineral Resources has been obtained to increase the reduction of the aviation price. fuel for tourist trips to 15 cents by April 2022 and to extend the exclusion of all cafeterias and bazaars in the museum from rent payments until October 2021 and a 50% reduction in the rental value for the months of November and December 2021 and January 2022 , and a 50% reduction in ticket prices for archeological sites and museums for Egyptians during the State of Egypt initiative.
The ministry has completed the vaccination of employees at tourist facilities in South Sinai and the Red Sea against the Corona virus, and has completed the registration of about 207 thousand tourism employees in the databases of the system created “labor market”.
Efforts by the Egyptian state have succeeded in returning Russian flights to Egyptian tourist destinations and resuming flights from Russia to the cities of Sharm El Sheikh and Hurghada after the flights were suspended since 2015, in addition to increasing the number of Russian flights to 25 per week. . as well as the resumption of flights from England to Sharm El-Shaikh.
The Ministry of Tourism and Antiquities launched a project to automate central administration services for hotel facilities, shops and tourist activities, as well as set up a text messaging service for tourists upon arrival, keeping the telephone line number assigned by the ministry, in addition to other emergency numbers.
The Ministry has taken a new approach by implementing major globally covered events to show the Egyptian tourist destination in a new image from the traditional image, in line with the new tourism promotion strategy, and by implementing a range of promotional activities over periods before the onset of the Corona Virus pandemic crisis and during the crisis period due to the crisis, After the resumption of tourism, including a series of introductory trips for tour operators, diplomats, journalists, correspondents and local, international and television channels regional, as well as hosts Egyptian, Arab and foreign bloggers and influencers of various nationalities who enjoy high levels of follow-up on social media sites after the resumption of tourism.
An introductory visit was organized for two delegations of the most important representatives of the Russian media; To get acquainted with the health safety controls applied in Egyptian resorts and tourism promotion of Egypt after the decision to resume the movement of Russian tourism in Sharm El-Sheikh and Hurghada, as well as sponsorship and organization of many sports tours, festivals and local and international events, including, for example: 2021 World Men’s Handball Championship – World Shooting Championship – Luxor International Marathon Run – El Gouna Pumpkin Championship – Egypt Desert Challenge Rally – International Singing Battery Festival and spiritual music – Aswan Women’s Festival – Cairo International Film Festival.
The Ministry of Tourism and Antiquities relied on the production of a set of promotional and documentary films, such as the film “Civilization of Egypt” for the state’s efforts in the field of antiquities, a promotional film for Arab markets, a documentary film about the work. the restoration of the colors of the temples of Luxor, Karnak, Esna and Dendera and 27 films to highlight the tourist potential of each governor of the Republic, in addition to filming testimonies of groups of tourists about their positive experience in visiting Egypt and its display . in their places, and the film “Luxor Secret” to highlight the tourist and archeological elements of the Governor of Luxor.
A number of promotional campaigns have been launched to encourage domestic and domestic tourism, such as the “My Winter in Egypt” initiative to encourage domestic tourism, the launch of a promotional film for the initiative and the purchase of advertising space – a promotional campaign in the Arab market entitled “Summer in Egypt is a story” in May 2021 and the launch of the second part of the Campaign in June – a campaign entitled “Egypt in the eyes of European Union ambassadors”, in which ambassadors of European Union countries in Cairo published more than 20 films to promote their favorite Egyptian tourist and archeological sites and published on their social media sites and their countries’ embassies – a campaign on social media sites In the Russian market, Egypt won the digital award best promotional campaign on social media platforms in Russia in November 2021, and won the award for best advertising film in the Middle East by category in of extraordinary stories on sustainable tourism.
The Ministry of Tourism and Antiquities launched a series of competitions to encourage tourism and raise tourism awareness, such as the Ramadan Fawazer competition for children in coordination with the Ministry of Education and Technical Education and the “Every Palm a Story” competition, in addition. contract with a new international company to manage a site and social media pages for tourism promotion.
The state’s efforts to support the tourism sector, especially in times of crisis, have been the subject of much international appreciation, especially in its handling of the Ukrainian crisis and the direction of all means of support and comfort for Ukrainian tourists, who can not to return to their country. The country, after being accommodated in full board hotels as well as being offered flights to neighboring countries, Ukraine, to return to their home country, which has boosted confidence in the Egyptian tourist destination, which is one of the destinations best tourist. in the world.