E3 Customer Experience Conference Supports Digital Transformation and Innovation in Customer Experiences in Saudi Arabia and the Persian Gulf

With the support and strategic partnership of the Ministry of Human Resources and the General Organization of Social Insurance

Riyadh: With the support and strategic partnership of the Ministry of Human Resources and Social Development, the General Organization for Social Security and the participation of the General Authority for Endowments, more than 300 customer experience managers in more than 30 countries gathered at the E3 Customer Experience . Conference to discuss customer experience developments to explore successful customer experience strategies, mechanisms and ideas The new program aims to enable and support the digital transformation agenda in the field of customer experience in the Kingdom of Saudi Arabia and the region of Gulf, and discuss the Kingdom’s latest success stories.

The conference will be held from June 7 to 9, at the Intercontinental Hotel, Riyadh, with the slogan “Focusing on the customer changes the rules of the game”, with the aim of designing a thought leadership program in the field of customer experience, for support reforms related to the customer experience, in line with the axes of the Kingdom Vision 2030 and its digital transformation agenda, organized by Gulf Meetings, in partnership with the Middle East Customer Experience and Customer Service Association.

The conference brought together 48 speakers from around the world, speaking during 27 educational sessions over the three days of the conference, making the conference a critical event for advancing the customer experience and customer-oriented schemes.

Dr. Fahad Al-Tuwaijri, Director of the conference organizing company, stressed the importance of the E3 Client Experience Conference for Gulf Cooperation Council countries, which have the ability to be certified leaders in the field of customer focus globally. , but there are many challenges to be overcome, noting that although customer focus is a relatively new concept in Gulf countries, for those investing in companies and their employees, the future looks very bright, which shows that the conference opens horizons for the emergence of new ideas, accelerates the growth of individuals’ skills and rapidly increases their professional success.

On the other hand, Abdullah Muhammad Al-Bahouth, Director General of Insurance Excellence at the General Organization for Social Security, after the institution won the Commitment to Develop Customer Experience Award in the Kingdom of Saudi Arabia, spoke about the readiness of the Kingdom of Saudi Arabia . to make new adjustments in the area of ​​customer experience, expressing his belief that the conference activities will represent a motivation for Saudi companies to prioritize customer experience as an important step in redefining citizens’ experiences in the Kingdom, in addition to taking strategic steps that drive major transformations within the growing community customer experience in the Gulf countries.

Paul Justra, Head of Teleperformance Transformation in Central Europe, the Middle East and Africa, highlighted key experiences of changing customer behaviors in the UK and said: “This is the time to integrate in-country collaboration networks to engage customers through adapted. For Middle Eastern culture, there is a great opportunity to achieve operational excellence that meets the needs of every person, which was manifested in the paradigm shift at the local level during the month of Ramadan, in the economy focused on guests and visitors. for the Kingdom during the seasons of Hajj and Umrah. ”

The conference featured several keynote speakers, including Nael Halawa from Globitel and Managing Director at the Kingdom of Saudi Arabia, who spoke on “How to Manage a Multi-Channel Customer Experience Strategy”, noting that they are excited to show their expertise in relation to customer experience solutions, expressing their aspiration to develop dialogues on the enterprise’s all-channel customer experience strategy and how to provide customers with a seamless and consistent service experience using ideas, techniques and relevant innovations empowered by AI.

The events included a discussion session that included Muhammad Taiba, Oracle’s client experience expert in the Kingdom of Saudi Arabia, and Dr. , and the episode witnessed a comparison between qualitative and quantitative results in the programs of experienced clients in the region.

Haitham Al-Khatib, Vice President of Division at Sprinklr, said: “Rapid adaptation to the latest changes through automation, smart investments and collaborative international partnerships in Saudi Arabia’s digital landscape will ensure that great customer experiences are delivered to across the Kingdom and will improve initiatives Experience-driven is to shape the latest digital technologies in the Kingdom and support the building of long-term partnerships for the future. ”

It is worth mentioning that the third day of the conference, tomorrow, will include 3 seminars during which a series of smart applications of the customer experience in business in Saudi Arabia will be reviewed and discussed, as well as issues of organizational culture in the Middle East. and North Africa. the region, in addition to training on customer experience and career development, providing Participants with pathways to certification, and certification programs held in Arabic and English include the CXSA Fundamentals of Customer Experience Certificate and the Essential Customer Service Certificate.

The conference devoted a segment to introducing customer experience solution providers who contribute to the development of the customer experience in the Middle East, with the aim of highlighting successful customer experience initiatives, measuring customer experience and designing customer experience. customer experience service.

It is worth mentioning that on the sidelines of the conference, a ceremony was held in honor of excellence in customer experience, to honor and reward pioneering customer experience efforts for consumers in the Kingdom of Saudi Arabia for their pioneering efforts.

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About the E3CX Customer Experience Conference

The E3 Customer Experience Conference returns for the second live edition in Saudi Arabia based on popular demand. Featuring customer experience success stories both regionally and internationally, this keynote meeting will seek to connect the customer experience community in the Middle East with certified customer experience practitioners from the US, UK and Europe to discuss successful customer experience practices and new mechanisms and ideas created to support customers experience reforms in line with the vision of the Kingdom of Saudi Arabia 2030.

Visit www.e3cx.live for more information on the 2022 E3 Customer Experience Conference

for more information:

Abdullah Enajat

Media Relations Manager

W7Worldwide for strategic and media consulting

00966555990258 a.inayat@w7worldwide.com

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