Libyan writer and novelist Wafaa Al-Bouasi has refuted popular claims that women are eager to buy, and the strong impression that women are fond of buying and spending money on goods and exhibitions that can often be distributed, and women’s obsession with consumption. and excessive consumption because, as they say, they do not tire of making money, as is often the case with husband or father’s money, and do not appreciate the time that can be spent on more rewarding activities, and I showed. turning to the behavior of men and women historically that this is the vital functional role they play and not a luxury, obsession or abuse.
And I mentioned in the Horizon Bulletin that this impression prevailed for a long time, until the beginning of our present century with the advancement of his sciences and the logic of his rational explanations, to give new psychological and anthropological explanations relating to the consumer behavior of grave. and people in the distant past of their ancestors.
Hunting for a man and collecting fruit for a woman
The issue began when the ancestors turned to the division of activities related to providing food for the family, so men had to hunt and women had to gather fruit, and the reason was due to the physical composition of men related to hunting. , and the need of infants and the poor for the services and care of women in connection with the harvest, and each activity was unique, with mechanisms and strategies It has maintained the food and livelihood security of the family for centuries.
In hunting activities, one had to know a lot about geographical and environmental trends, to know the seasons of wind and silence in order not to lose a spear, to learn to set traps, to know the seasons of migration and mating of animals and times. of their going out in search of food and training their young to fly, so that he relaxes He rests in his cave until the right time comes, and then comes out of his privacy to the place where he expects to the prey appears, and he often does it alone so as not to make a fuss that frightens the prey with it and aims his spear to strike the intended prey from the first shot and when it kills it, it holds it over its shoulder and closes quickly returning to his cave. through the exits he already knew, to avoid an inevitable confrontation with the confused mothers of the neighborhood; And so on, waiting for the next hunt.
As for the harvest seasons, the woman had to learn a lot about the nature of the fruits, the time of their ripening, the brightness of their color, and feel each fruit to make sure there were no insects and the gaps caused. from birds and carefully inspect the leafy plants to make sure they have no yellow spots and larvae hidden in its folds, so as not to harm her family, and as she might intend to plant some, for rather, the woman was very careful. to monitor trees whose fruits were ready to ripen in preparation for the next stage of harvest.
Because fruits decompose quickly as a result of the way they are stored primitively, the woman is forced to return to the harvest once a week and each time she went out with others to help transport their products, as the girl did with her, either because she could not be left at home or to learn how to prepare a healthy table for her family.
Over time, the mechanisms of hunting and harvesting have survived and been established in every man-made place, during which he has developed the process of agriculture, industry, the game of production and the building of the economy and, consequently, the opening of markets and market and the explosion of their phenomenon, until later found in front of the most famous shopping malls in the world today: New York, Paris, Rome, London, Dubai, Shanghai and many other cities of the world.
Hasty husband and careful woman in shopping
From here, we will understand why a man rushes to shop. When forced to enter a store to buy shaving cream, for example, he will quickly look for a sign that will refer him to the men section. Price it and leave immediately.
We will also understand, on the contrary, the woman’s slowness and her fluctuating decision in the buying process, a decision that translates into itself, first, by making a rounded tour of her through the mall stores in question and inspecting the all. shelves, especially in search of a specific perfume for women, and secondly when we look at it, it examines the bottle in question, the nature of the aromatic substances it contains, the percentage of alcohol concentration in it, the price and the place of origin. , then switches to another type of perfume .. Thinks with his budget the estimated duration of consumption of perfume and other things and then decides.
On her way to pay, the wife will consider children’s items, though not yet mother, cosmetics, though her husband dislikes, greeting cards, though exchanging postcards is not uncommon in her culture, and kitchen utensils. , though her kitchen is full of it, and sports equipment, despite the fact that she does not deal with sports and there is no objection to looking at the oven goods, drinks, bags and shoes and when she likes a shoe, E we see deliberately trying the two “individuals” together, so he walks with them a bit focusing on price. To suit her, he postponed the purchase for the next sales season.
So we note that the husband’s buying activity is to meet an urgent need, while the wife has an ongoing project to monitor everything new and try to buy it if possible. It is also a case in which the woman remembers her needs. friends, relatives and neighbors, to be told about the place and the award.
Thus, for women, shopping is a fun social and fun ritual, in which she can include her children to comfort them and get them out of the monotony of home and school, where they play and have fun around. her, and then. come back with toys or pieces of sweets.
Men hide under the shadow of women shopping
Bridget Brennan, founder and CEO of Female Factor and a researcher in the study of gender-based consumer behavior, believes that the main reason for women’s shopping activity in all cultures is not necessarily because they are consumption-dependent, but rather because of the nature of Traditions surrounding women in general throughout the world.
For most of her life, a woman undertakes to buy everything the house needs, including food, drink, cleaning supplies, furniture and baby clothes, buys for the husband and the elderly around them, all their needs. , small and large. .
These are actually real buyers, but are disguised under the shadow of the woman who represents them all in front of the vending machine.
The woman at the head of a family finds herself worried about shopping, not only for the people who live with her, but also for their friends, relatives and colleagues; She thinks of the right food for her husband’s guests and prepares for them a big feast, where they do not miss fruits, sweets, and even flowers on the table, and remembers buying a gift for her child’s teacher at school in teacher’s day, so as not to embarrass her in front of her colleagues.
She will also buy a birthday present for her son’s friend, who invites her to attend a small party at his house, or can prepare a tempting birthday cake for her and buy gifts, drinks and greeting cards for family occasions, such as marriage. , success, retirement and the arrival of children, and remembers the birthdays of most of those around him, and takes the initiative to buy the right gifts for each of them.