8 years of achievement .. Egypt achieves high growth rates and progress in the tourism competition index

Over the course of 8 years, the sector witnessed an unprecedented boom at various levels, from staff training, the start of the Ministry’s structural reform program, the opening of many new markets for Egyptian tourism, and the creation of many innovative promotional plans that contributed significantly in different targeting. categories of tourists, especially young people, as Egypt relied on specific markets, which varied including many markets, as well as improving the quality of the Egyptian tourism product to be able to compete with other tourism markets around the world.

The Egyptian state has also adopted a strategic vision to enhance Egypt’s leadership as one of the top global tourism destinations, especially as the tourism industry is one of the mainstays of the national economy, through its rich and diverse, natural tourism, human and archaeological. resources and components, and a unique cultural heritage, where it has used all the opportunities To make the best use of these resources and to provide a special and advanced infrastructure and service to increase Egypt’s competitiveness, to encourage investment opportunities , to increase the efficiency of the human element and the use of modern methods of technology, by applying the best ways to promote and stimulate tourism locally and internationally to attract the largest number of tourists from different markets, to promote domestic tourism and raise tourism awareness.

Egypt advanced 18 countries in the tourism and travel competitiveness index from 2015 to 2019 and tourism managed to reach an average revenue rate of $ 12.6 billion in 2018-2019, as revenues in 2013-2014 were just over 5 billion dollars. Which reflected positively on the global impression of Egyptian tourism, which received wide international praise, especially from the World Bank, which stressed that the tourism sector is one of the main drivers of the growth of the Egyptian economy.

Following the international assessment, the Secretary-General of the World Tourism Organization announced the selection of Egypt as the first country to visit outside Europe since the Corona virus crisis. Other tourist destinations such as the Maldives and the Caribbean Islands, the World Travel and Tourism Council also confirmed that Egypt received the stamp of safe travel, and chose the “tripadvisor” site – which is the largest travel platform in the world – Alexandria is one of the most popular tourist destinations in the world, where it ranks 23rd in the world.

The state’s interest in promoting Egyptian tourism was based on demonstrating the diversity of the Egyptian tourist destination, which includes beach, cultural, religious, beach sports and other forms of tourism that attract many different groups around the world and increase their competitiveness. in this area, placing Egypt. as one of the best tourist destinations in the world.

The Ministry of Tourism and Antiquities issued a law establishing the Egyptian portal for Umrah; To safeguard the rights and safeguard the safety and security of Egyptian pilgrims, which was positively reflected in the success of the Umrah season during 2022.

Regarding the support of hotel facilities, the minimum tariff has been set for the accommodation service in hotel facilities of all categories, in addition to increasing the internet speed in hotel facilities and support for facilities that seek to switch to green energy.

The ministry also worked to re-evaluate hotel facilities according to the new standards for hotel facilities (HC) classification, and the Egyptian Federation of Tourist Rooms contracted with a specialized international company to prepare a national strategy for sustainable tourism in Egypt in cooperation with the ministry. and held a seminar with all relevant authorities in the public and private sector.

The state directed unlimited support to the tourism sector during the Corona pandemic and the Ukrainian crisis, in order to preserve the Egyptian workforce in the tourism sector, as the leave period was extended at the initiative of the Central Bank and the Ministry of Finance for it. guarantees the latter in the amount of 3 billion pounds with 5% interest for financing the payment of workers’ salaries, and the approval of the Ministry of Petroleum and Mineral Resources has been obtained to increase the reduction of the price of aviation fuel for tourist trips to 15 cents until April 2022 and to extend the exclusion of all cafeterias and bazaars in museums from rent payment until October 2021 and a 50% reduction in the rental value for the months of November and December 2021 and January. 2022, and a 50% reduction in ticket prices for archeological sites and museums for Egyptians during the “Walk in Egypt” initiative.

The ministry also completed the vaccination of workers at tourist facilities in South Sinai and the Red Sea against the Corona virus, in addition to completing the registration of some 207,000 tourism workers in the databases of the “labor market” system that was created.

Efforts by the Egyptian state have succeeded in returning Russian flights to Egyptian tourist destinations and resuming flights from Russia to the cities of Sharm El-Sheikh and Hurghada after flights have been suspended since 2015, as well as an increase in the number of Russian Flights to 25. weekly flights as well as resumption of flights from England to Sharm El-Shaikh.

The Ministry of Tourism and Antiquities launched a project to automate central administration services for hotels, shops and tourist activities, as well as developed a service for sending short text messages to tourists upon their arrival by keeping the telephone line number of assigned by the ministry, in addition to other emergency numbers.

The ministry has taken a new approach by implementing major globally covered events to show the Egyptian tourist destination in a new image from the traditional image, under the new tourism promotion strategy, and by implementing a range of promotional activities over periods. before the start of the Corona Virus pandemic crisis and during the period of the tourist movement ban due to the crisis, After the resumption of tourism, including the implementation of a series of introductory trips for tour operators, diplomats, journalists, correspondents and locals. , international and regional TV channels, and hosts Egyptian, Arab and foreign bloggers and influencers of various nationalities who enjoy high levels of follow-up on social media sites after the resumption of tourism.

An introductory visit was also organized for two delegations of the most important representatives of the Russian media; To get acquainted with the health safety controls applied in Egyptian resorts and tourism promotion of Egypt after the decision to resume the movement of Russian tourism in Sharm El-Sheikh and Hurghada, as well as sponsorship and organization of many sports tours, festivals and local and international events, including, for example: 2021 World Men’s Handball Championship – World Shooting Championship – Luxor International Marathon Run – El Gouna Pumpkin Championship – Egypt Desert Challenge Rally – International Singing Battery Festival and spiritual music – Aswan Women’s Festival – Cairo International Film Festival.

The Ministry of Tourism and Antiquities relied on the production of a set of promotional and documentary films, such as the film “Civilization of Egypt” for the state’s efforts in the field of antiquities, a promotional film for Arab markets, a documentary film about the work. the restoration of the colors of the temples of Luxor, Karnak, Esna and Dendera and 27 films to highlight the tourist potential of each governor of the Republic, in addition to filming testimonies of groups of tourists about their positive experience in visiting Egypt and its display . in their places, and the film “Luxor Secret” to highlight the tourist and archeological elements of the Governor of Luxor.

A number of promotional campaigns have also been launched to encourage domestic and domestic tourism, such as the “Some in Egypt” initiative to encourage domestic tourism, the launch of a promotional film for the initiative and the purchase of advertising space – a promotional campaign. in the Arab market entitled “Summer in Egypt is a story” in May 2021, and the launch of the second part From the campaign in June – a campaign entitled “Egypt in the eyes of the ambassadors of the European Union”, in which the ambassadors of the countries European Union in Cairo released more than 20 films to promote their favorite Egyptian tourist and archeological sites and published on their social media sites and their countries’ embassies – a campaign on communication sites In the Russian market, Egypt won best Digital promotional campaign on social media platforms in Russia in November 2021 and won the award for best advertising film in the Middle East for the category of extraordinary stories on sustainable tourism.

The Ministry of Tourism and Antiquities launched a series of competitions to encourage tourism and raise tourism awareness, such as the Ramadan Fawazer competition for children in coordination with the Ministry of Education and Technical Education and the “A story in every palm” competition. as well as contracting with a new international company to manage a site and social media pages for tourism promotion.

The state’s efforts to support the tourism sector, especially during the crisis period, have been the subject of much international appreciation, especially in its handling of the Ukrainian crisis and the direction of all means of support and comfort for Ukrainian tourists, who can not to return to their country. The country, after being accommodated in full board hotels as well as being offered flights to neighboring countries to Ukraine, to return to their country, which has increased confidence in the Egyptian tourist destination, which is one of the most best tourist in the World.

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