Saudis are more optimistic about the future tourism opportunities in the world

The survey, which includes 11 countries, confirms the desire of 44% of participants to offer new procedures and technologies to facilitate travel.

37% of Saudi respondents attach more importance to health and the environment than to profits

58% of Saudis prefer to travel within the country compared to the period before the global health crisis

grandmotherThe Saudis want the global tourism sector to benefit from the lessons of the global health crisis to achieve the positive changes that advance it, according to a new global study titled. Survey of the future of tourism Focus on travel trends and traveler expectations in 11 countries around the world. The results of the global survey included:

  • 44% of participants demanded more harmonization of health protocols and the use of technology to facilitate travel procedures.
  • 34% of respondents want the tourism sector to commit to sustainable practices.
  • 29% of participants prioritize health and sustainability over travel industry profits.
  • 33% of respondents sought more financial protection for travelers, especially after the experiences they experienced during the global health crisis.

Respondents in the survey from China, India and South Korea favor better approximation of safety protocols and better use of technology to facilitate travel experiences.

Saudis attach more importance to health and profitability at the expense of profits, as Saudi Arabia is experiencing a revival of the tourism sector with plans to contribute 10% of gross domestic product and provide one million new jobs.

Commissioned by the Ministry of Tourism in Saudi Arabia, YouGov surveyed approximately 14,000 people across China, the United States, the United Kingdom, Germany, India, Japan, Saudi Arabia, Mexico, South Korea, Spain, and Sweden.

Commenting on this topic, His Excellency Mr. Ahmed Al-Khatib, Minister of Tourism in the Kingdom of Saudi Arabia explains: “The global health crisis has greatly affected the global tourism sector and has attracted the attention of everyone, from travelers, tourists. , businessmen and governments, for the ability to do things differently.

The survey confirms The future of tourism A shared desire to build on the lessons learned from this crisis to bring about positive change, ensuring that tourism in the future focuses on health, sustainability and better use of technology.

The poll highlighted the shift in travel trends two years after the Covid-19 crisis and the closures that led to travel restrictions, prompting 58% of Saudis to turn to domestic travel options.

Economic turmoil and rising prices have also reduced travel in the next six months and 42% of global respondents are likely or are more likely to travel abroad for holidays, compared to 39% who are not or completely excluded.

The biggest impact was seen in business travel, as only 18% of respondents, to varying degrees in all markets, are likely to travel abroad for work.

On the other hand, the Saudis were more optimistic about the prospect of free travel or business abroad in the next six months, reflecting the strong performance of the Saudi economy.

A questionnaire was issued The future of tourism Ahead of the 116th meeting of the Executive Board of the World Tourism Organization of the United Nations, which will be held in Jeddah, Saudi Arabia next week, organized by the Saudi Ministry of Tourism.

Several topics will be included in the agenda of the forthcoming meeting, including promoting the tourism sector and adapting to future requirements to achieve greater sustainability and flexibility.

It should be noted that before the global health crisis, the travel and tourism sector offered 1 in 4 new jobs globally, equivalent to 10.3% of all jobs (333 million) and 10.3% of global GDP (9.6 trillion). US dollars). includes the direct and indirect effects of the sector and the opportunities it stimulates in other sectors.

His Excellency Mr. Ahmed Al-Khatib, Minister of Tourism of the Kingdom of Saudi Arabia added: “Saudi Arabia is a completely new tourist destination and we opened our doors to international tourism shortly before the start of the health crisis, so we are willing and able to think and act in new and different ways.

We have also managed to create a new tourism model that is more flexible and sustainable, coordinating aspects of vision, leadership and resources. We look forward to sharing our vision and working with our international partners to build a brighter future for tourism. ”

Last week, the World Economic Forum published the Travel and Tourism Development Index, which showed the Kingdom of Saudi Arabia’s progress in 33rd place globally. The Independent Index ranks economic performance in 117 countries, according to 17 factors and policies related to sustainability, sustainability and development of the travel and tourism sector.

The Kingdom jumped 10 places immediately in 2021 compared to 2019, which is the second largest improvement in the ranking, as a result of improvements in almost all factors including the index. This report is the first of its kind since Saudi Arabia opened its borders to international tourism in September 2019.

The Executive Council of the World Tourism Organization will meet in Jeddah, Saudi Arabia, on June 7th and 8th.

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About the Ministry of Tourism in the Kingdom of Saudi Arabia

The Saudi Ministry of Tourism is concerned with the tourism sector in the Kingdom of Saudi Arabia, with the support of the Saudi Tourism Authority and the Tourism Development Fund. The ministry describes the features of the UK’s tourism sector strategy, is responsible for developing policies and regulations, developing human resources, collecting statistics and attracting investment. The Ministry works in cooperation with the Saudi Tourism Authority, which is responsible for promoting the Kingdom as a global tourist destination, and the Tourism Development Fund, which is responsible for implementing the Ministry’s investment strategy by providing the necessary funds for the development of sector.

The Ministry, headed by His Excellency Mr. Ahmed bin Aqeel Al-Khatib, was established in February 2020, following the opening of the Kingdom of Saudi Arabia to international tourists as an entertainment destination for the first time in its history in 2019. The Kingdom aims to receive 100 million tourists by 2030 and increase the sector’s contribution to it. It also seeks to organize digital initiatives to provide technical solutions that support tourism promotion and research and development efforts, to advance the tourism sector, and to promote emerging technology innovation.

About the United Nations World Tourism Organization

The World Tourism Organization is a United Nations agency that aims to promote responsible, sustainable and accessible tourism globally.

As a leading international organization in the field of tourism, it emphasizes the role of tourism in economic growth, inclusive development and environmental sustainability, and provides support and guidance to the sector by providing information and policies related to tourism worldwide.

YouGov Questionnaire: Methodology:

  • Online interviews through YouGov’s own platform as well as other partner platforms.

Target sample:

  • Residents of the market areas listed below
  • From women and men over the age of 18 (general sample)

Sample volume:

Country

Sample volume

acting

United States

1000

Representation at the state level

United Kingdom

2000

Representation at the state level

Spain

1000

Representation at the state level

India

1000

Representation at the city level

China

1000

Online acting

Kingdom of Saudi Arabia

1000

Representation at the city level

Mexico

1000

Representation at the city level

Germany

2000

Representation at the state level

Japan

1000

Representation at the state level

South Korea

1000

Representation at the state level

Sweden

1000

Representation at the state level

Total

13,000

acting

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