Majid Al Futtaim and Binance collaborate to unlock 3G capabilities for customers

The deal will enable Majid Al Futtaim and Binance to work together in the NFT market, Binance Pay cryptocurrency payment technologies.

Dubai, United Arab Emirates: Majid Al Futtaim, the leading developer and developer of shopping malls, integrated cities, retail and leisure facilities in the Middle East, Africa and Central Asia, and Binance, the global leader in blockchain and cryptocurrencies, announced today the signing of a strategic partnership agreement. to enable Majid Al-Futtaim in the Middle East and North Africa.

Under the agreement, the two sides will collaborate on a range of blockchain-based projects, including the introduction of NFT products by Majid Al Futtaim on the Binance platform, the creation of a digital portfolio to facilitate the handling of virtual assets by several platform. , and the use of digital currencies to pay for purchases through the Binance Pay portal in various destinations of Majid Al Futtaim, in accordance with all laws and regulations governing payment methods.

Regarding this agreement, Alain Bejjani, CEO of Majid Al Futtaim Holding Company, said: “The rapid development of information technology and its various applications in all fields contributes greatly to the enrichment of customer experiences at both digital and digital levels. As part of our ongoing desire to deliver innovative shopping experiences, we look forward to working with Binance, the leading platform in the field of 3G technologies, as this partnership enables us to improve our digital capabilities and we give our customers new tools to enjoy their shopping and shopping experiences.

Chanping Zhao, CEO and co-founder of Binance, said: “Majid Al Futtaim is one of the most respected companies in the Middle East with millions of customers. The 3G infrastructure will provide these customers with access to new and innovative ways to pay and interact with different brands.

It is through partnerships of this kind that we envision the future of the digital age. “Majid Al Futtaim is well positioned to become a leader in building bridges between physical experiences and those of the third generation of the Internet.”

The “Binance Pay” portal from the “Binance” application offers an easy and secure way for its users to interact with each other, which has no limitations in its capabilities and allows users and merchants around the world to use digital coins without special payment. processing fees for the use of cryptocurrencies. The Binance NFT platform uses Proof of Stake (PoSA), a recognized transaction protocol that is more environmentally friendly and more energy efficient than Bitcoin.

# company details

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About “Majid Al Futtaim”

Founded in 1992, Majid Al Futtaim is the leading developer and developer of shopping malls, integrated cities, retail and leisure facilities in the Middle East, Africa and Asia.

Majid Al Futtaim’s success story is replete with many achievements, which came as a result of a vision established by Mr. days. ” Features of this vision have begun to be embodied through many modern and innovative shopping malls, which first opened in the UAE and then expanded to 17 markets worldwide, employing more than 43,000 employees. The company has received the highest investment grade (BBB) ​​for private institutions in the Middle East.

Today, Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four integrated city projects, in addition to several construction projects. These include Majid Al Futtaim Malls, Mall of the Emirates, Mall of Egypt, City Center Malls and My City Center Community Malls, in addition to five malls in partnership with the Sharjah Government. The company also has the privilege of using the Carrefour name exclusively in more than 30 markets in the Middle East, Africa and Asia. Majid Al Futtaim operates more than 420 stores, in addition to the online store.

Majid Al Futtaim also operates more than 600 movie screens in its VOX cinemas, in addition to world-class family entertainment centers including Magic Planet, Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt “and others. Majid Al Futtaim is the company the parent of a company specializing in fashion, retail, home furnishing and interior decoration, and operates a range of the most prominent names and brands in the fashion and home world such as Abercrombie & Fitch, Hollister, All Saints, Lululemon Athletica and Crete

& Barrel, LEGO, That Store and the online fashion app. Majid Al Futtaim also operates the facility management company Inova through a joint venture with Giulia, a global leader in environmental resource management. https: // maf.am/Majid_Al_Futtaim_EN

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About Binance

Binance is a comprehensive and leading blockchain technology platform and provider of cryptocurrency infrastructure in a financial product portfolio that includes the largest digital asset exchange by volume. Trusted by millions around the world and committed to increasing the freedom of money for users, Binance features an unparalleled portfolio of crypto products and offerings, including: commerce, finance, education, data, research, social goods, investment, incubation, decentralization, infrastructure solutions, and more.

For more information, you can visit https://www.binance.com

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