Jerash: Marketing festivals are pending … and frustration in reviving productive family projects

Sabreen Ta’im

Jerash – Al-Mouna, Labneh, Gerasia and Al-Anab, are the names of marketing festivals, which various parties organized in Jerash, until it became a phenomenon that offers marketing opportunities for the products of the local community, before was prohibited further. announcement, related to the consequences of the Corona fighting, and it continued despite the cessation of control measures.
The continued suspension of these festivals indefinitely, or perhaps the cancellation of some of them, was a disappointment to many Jerash families, who were preparing for a strong comeback with the first signs of recovery but found themselves facing each other. a continuum. crisis in the marketing of their products.
According to some families working on food production projects known in Jerash County, known as “productive kitchens”, the return to life as it was before the pandemic was a strong impetus for the resumption of their activities, but the continuous interruption . of marketing festivals disappointed their hopes.
Workers on these production projects are calling for the revival of the Jerash festivals, known as the “Al-Mauna, Labneh, Gracia and Grape Festivals”, which have been marketing the Jerash product all year round, especially in this period characterized by the production of province. of seasonal food and mortar that most houses need in connection with the activity of the tourist movement.inner and exterior and the beginning of the holiday season and the return of the emigrants.
Productive kitchens, which are based on home kitchens, prepare jams, pickles and cakes of all kinds, as well as prepare different types of appetizers and salads that thousands of families want to offer at the dining tables and prepare household supplies. .
The owner of a productive kitchen, Umm Abdullah Al-Mazaidah, says work has been gradually restored again during the Corona recovery phase and hopes were hung on a full recovery with the start of the summer festivals, but stopping and canceling these festivals will caused a new hurdle for workers in productive kitchens, estimating that festivals were advertising nearly 60% of its culinary output.
She showed that her job provides a steady monthly income for her family of at least 400 dinars, on which she relies to provide for her family’s needs, and that her productive kitchen provides employment opportunities for her family members. inside the house, in addition to providing 3 other job opportunities for women to help her with her work.
Jerash Heba Zureikat Women’s Association President says productive kitchens are among the most important and active productive projects for low-income families, and they save time and effort for women and provide adequate income for families, especially working families. in the dairy and cheese industry and working in the processing of food industries of all kinds.
According to Zureikat, the recovery phase makes it easier for women to market products on a larger scale and buy basic cooking materials, especially after the tourist movement activity and the start of summer vacations and the summer crop season of all species are. opportunity for any productive kitchen to compensate for some of the losses they have suffered as a result of work interruptions during the last period during the fight against coronavirus.
Zureikat believes that working in productive kitchens is one of the simplest and most important projects that hundreds of families turn to in Jerash, all the more so as the province is distinguished by the dairy industry and its products and various household cultivations.
Zureikat explained that one of the most important reasons for the continued suspension of festivals, despite their importance, is that many parties, most of which were charitable, based on the organization of festivals, found themselves after the pandemic unable to hold no activity due to the decline of their conditions.
Jamila Abu Melhem, owner of a productive kitchen in Jerash, says the recovery phase contributed to offsetting some of the loss of these kitchens caused by the Corona pandemic, and the buying and selling movement recovered with the start of summer, which provided additional. employment opportunities for housewives, given that the next phase is very important to compensate for the losses from the pandemic, which requires the search for every marketing opportunity, including shopping festivals.
The projects in which the families worked were represented in different types of food industries, such as the production of jams, pickles, herbs and dairy products, the preparation of occasional banquets, the production of handicrafts and soaps of various types and their marketing through markets, festivals, activities and cultural events.
In the same vein, Jumana Al-Kurdi, a worker in the soap and skin care products industry, said she has been working in this industry for over 6 years and is an important and vital source of income for the family of its 7 members. members, most of whom are at the university, and she traded her product at festivals held every year in Jerash various cultural events and activities, in addition to their trade in the handicraft market in the archeological area.
And she continued, that her work is almost stopped now, except for the sale of very limited quantities not exceeding a few dinars per month for the inhabitants of the building where she lives in the center of Jerash, while her monthly income was. no less than 300 dinars before the Corona pandemic, and she used workers to help her produce the large quantities they demanded, on a daily basis, especially on occasions and holidays.
Furthermore, the president of the Saqib Rural Women’s Association and a member of the Jerash Governor’s Council, Dalal Gardan, explained that the association has employed dozens of women in productive projects and their marketing through various activities in Jerash province, in addition to productive kitchens. . which provided work for dozens of women members of the association and most of the work in it was on social events, festivals and visitors to archeological sites.All these activities were stopped during the pandemic and the work of women in them stopped.
Garden confirmed that the work of these families began to recover gradually after the improvement of tourism and the opening of sectors, while the continuation of the pace of recovery will depend on the establishment of marketing festivals and various events.
On the other hand, the head of the Union of Charities in Jerash, Zaid Zaboun, said that most of the charities in Jerash province depend on their functioning by productive families in which women work and work in the food, handicraft and professional industries of all species. , given that the most important of the manufacturing professions is product marketing.
He added that marketing opportunities were available in Jerash and represented at festivals, and there were several, including agricultural festivals, cultural festivals and heritage festivals, as well as events held annually within the archeological site, work in the tourism sector and social events. of various forms, but already the pandemic has caused the cessation of their work, Families are still suspended due to economic conditions of citizens and the cancellation of festivals.
He believes that the revival of these professions, which are the livelihoods of hundreds of Jerash families, is achieved through the revival of festivals and product marketing, the most important of which are the Labneh Festival, the Mouneh Festival, the Grape Festival and Garcia. Festival.

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