Engineer Anoud Al-Zeben: Materials and elements of nature are an integral part of my models

The name of the stylist, Anoud Al-Zaben, is frequented at various events in the Arab world, especially in the United Arab Emirates. The Jordanian architect offers several design services, including: coordinating tables and events that raise comments about how to use elements of nature, in an unexpected way in the decoration. In the following dialogue, engineer Anoud Al-Zaben talks to Madam about her design philosophy and the impact of the pandemic on lifestyle, the main source of inspiration represented in nature, and how the latter leads her to the discoveries that she uses. in her work?
Introduce yourself to the readers of “Madam” …


Jordanian-based architect and designer based in Dubai; My work focuses on understanding my clients, on a deep level, to deliver interior design, design design and event management in a way that responds to the clear and implicit needs and desires of the people. My work also focuses on bringing nature into everyday spaces.

Principles of “Biophilia”

One of the works of the Jordanian stylist, Anoud Al-Zaben, in the framework of organizing events

How do your models reflect the effects of nature on you?

During the pandemic, I think people realized the need to connect with each other, with nature, they were drawn to spending time outdoors and they realized that man-made environments could not offer the same greater environmental impact. My work tries to soften it by introducing the principles of biophilia (man’s reconnection with nature within the built environment) into the spaces I design. By integrating nature with man-made work and making this nature part of every experience, I respond to the innate need to collectively communicate with the earth and all its beauty and splendor. So I use elements like flowers, wood, stones, etc., in my designs, there is always an element of nature in my work to remind people of our original source of inspiration.

strong sympathy

You design to meet emotional and practical needs; Tell us more about your design philosophy, in practice?

I start in every job I do, with people; This is a clear starting point, but often missed by some. People have a lot of prejudices and preferences when it comes to desirable models. It is true that it is important for the designer to have a strong mindset; Design is a function he knows very well. But most importantly, the designer has a strong sensibility and truly understands the user of the design, on a deep and intimate level, so that his design first solves that user’s needs.

The colors, textures, and themes that you focus on in coordinating tables are extraordinary. From an architectural point of view, how do you approach the table?

Nature materials are present in the works of the Jordanian stylist

Each project is unique and tells a different story. I spend a lot of time with the hosts, trying to understand the event I will be organizing; The general theme, the basic hopes and motivations, which help to root in the deep sensitivity needed for responsible design. In the later stages of the design process, I am prototyping. In this context, I create full-size tables and food models that I intend to use to see how the elements fit together. Someone encounters unexpected ideas, and the head comes up with new things while making the prototype. This process is essential because it allows me to dive into the actual result before I show it to clients.

The place of people on this planet

Do you let nature guide you in design decisions, with minimal interference on your part?

It depends on the nature of each project. But in general, my design work celebrates nature directly, emphasizing the elements and materials extracted from them, or indirectly through subtle suggestions and elements to remind people of our place on this planet.

“Mother Nature”

The pandemic affected the way of life, as it brought people closer to nature; Do you need a pandemic to understand the importance of protecting the environment?

I think the pace of technological development and urbanization has pushed most people more and more away from nature, feeling alienated from our wider environment. In the face, before the pandemic, there was some focus on organic food and the interest to walk outside and spend time in green spaces increased, but Corona simply accelerated those trends that already exist. Preventive quarantine has played a role in reminding people of the importance of communicating with each other and with nature, which they have called “Our Mother” and want to walk in her arms.

How would you describe the decorations of your home, parts of which appear on social networks?
Seasonal, simple, calm and sensual.

What natural colors and materials do you like to work with?
I like the process of finding the materials and items that put me on Earth as I undertake a new project. For example: While coordinating a recent event in Abu Dhabi, I discovered Salt Lake (about 50 miles[50 km]from the UAE capital) and the lake was a source of panels that I designed. While working on organizing another event, I was introduced to a Dubai-born shrub and shrub became part of the central element used in arranging tables …

My models are inspired by materials and elements that I can find by chance on my nature trips


What design projects are you currently focusing on?

I am building a design office, adding staff to meet growing demand, collaborating with brands, and organizing special events planned for the fall after the summer cools down. I also collaborate with artisans in Jordan, Palestine, Lebanon and Syria, with the aim of preserving and reviving their handicrafts during the current difficult economic times. The physical results of this collaboration include design products with limited editions for the Gulf.

I collaborate with artisans in Jordan, Palestine, Lebanon and Syria to preserve their handicrafts

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