Entrepreneur Ayman Abul-Samen: Knowledge is the basis of economics in a competitive market

He took the UAE as a place to develop his talent in interior design about 10 years ago and started working in a company specializing in this field for 6 years, to achieve economic independence and then became owner of his company, whose sales exceeded 2 million dirhams in 2021.

The UAE market, its economic strength and its ability to develop the skills of young people and increase their knowledge in all areas, are the capital that the entrepreneur, owner and director of Al Shaheen Design Interior Design and Decoration, Ayman Abu Al Samman (33 years old), is considered the axis of self-development and economic independence of those who aspire to create their own businesses, which will face Challenges to achieve inevitable success, especially for those who seek perfection in a stimulating market that enables young people to develop. themselves and shape their future in a way consistent with their aspirations.

And he said in his interview for “Al-Ru’ya” that his success story is not in his specialty, which is considered a well-known business in the market and anyone can work in his field, but rather in a permanent pursuit. in a flexible economic market capable of developing business and knowledge in the most difficult circumstances, so that efforts and endeavors come continuously taking advantage of the opportunity to be within a stimulating business environment to achieve ultimate success.

He pointed out that he started working in one of the specialized companies for decoration about 10 years ago, after entering this field on the basis of university studies in this specialty. In the identity of the builder.

He added that this field is closely linked to the cultures of peoples around the world, as social diversity in the UAE has greatly contributed to the introduction of many international models related to the cultures of different peoples in interior design work, which he did it. did not find him elsewhere, nor was he introduced to the courses of study with this momentum and diversity in the Emirates market, which he found and expanded his knowledge during his work in this field.

He stressed that “diversity” in its true sense is not found anywhere as it is in the UAE market and in all areas, such as food, beverages, clothing and even sports, as well as diversity in interior design work. , which does this. trade an attractive environment for investment in all areas, which are commensurate with social diversity and its demands that are the focus of business diversity.

He showed that his start as an employee in one of the companies enabled him to know the nature of the market and how to enter it as an investor and owner of a company specialized in the field in which he is creative, until he moved to Think about creating of his company, which came with the support and motivation of his close friends, who gave him confidence in the necessity of economic independence and the activation of his six-year experience in the UAE market, until he acquired an existing company , of which the owner belongs. -time for her business, in exchange for a sum of money within its means, so that the start comes suddenly and without prior planning based on economic feasibility that assesses the nature of risks and benefits.

He added that starting work at his company, which is located in the Ras Al Khaimah Emirates, was surrounded by fears of early loss, given the size of the commitments and the limited number of his staff, which consisted of only 4. employees besides him and the company’s poor marketing knowledge in the UAE market Forming a network of relationships and acquaintances that boosted the company’s business growth within two years, bringing the number of its employees to around 40 employees and an increase in sales of up to 30% every 3 months, until its size reached about 2 million dirhams in 2021.

He said that knowledge in the field of interior design can not be obtained as in the Emirates School, which feeds the business in all areas, such as exhibitions and conferences organized by several parties in the country in the field of interior design, furniture and activities others. in this field, have strengthened his knowledge of the smallest details entering into his works, as well as given him knowledge of the cultures of the peoples and the nature of the designs entering into their living identity, to include it within its scope.

He stressed that he did not miss an exhibition specialized in the field of interior design, paints, home furniture, metal and wood exhibitions, and even food exhibitions due to the nature of the designs of various restaurants around the world and all other areas, as interior design is an essential part of the country’s identity.

Entrepreneur Abu Al-Samin showed that his business has reached all the emirates of the country, as the expansion of the company’s name is due to the reputation in the quality of business and its competitiveness in price, as well as the leading role of social media, which contributed to familiarizing customers with the nature of the company’s business.

He considered that the UAE market is one of the low risk markets in business development due to the distinctive purchasing power in the region, but the great competition puts entrepreneurs in front of a big confrontation that requires constant pursuit and diligence, as well as promoting knowledge in the first place, so risk in this market has a unique satisfaction when success is achieved. Noting that the flexibility of the market and the acceptance of challenges on its part, puts investors and business owners before the possibility of continuity and achievement. it is necessary for any person living in the UAE or seeking economic independence and business development to think of the UAE market as a market that maintains its ability to grow, develop and prosper.

Abu Al-Samen closed his dialogue by saying that the expansion of the customer base at the level of the UAE requires the expansion of the company’s business by establishing new branches in other cities in the UAE of the country, as he is considering establishing a branch. in the Emirates of Dubai and Abu Dhabi over the next two years, aiming to increase sales by 50% as part of the business development plan.

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