Mubarak Al Shamsi at Al Ittihad: Abu Dhabi will host 11 major events this year

Yousef Al Arabi (Abu Dhabi)

The Emirate of Abu Dhabi will host 11 major new events this year, with more than 1,000 participants each, including three specialized conferences in the transportation and railways sector, according to Mubarak Al Shamsi, Director of the Convention and Exhibitions Office. Abu Dhabi in the Department. of Culture and Tourism – Abu Dhabi.
Al Shamsi said in an interview with Al Ittihad: “Holding conferences and events during the recovery period is a strong indicator of the success of the Abu Dhabi Emirates labor system in tackling the pandemic, including the success of the vaccination campaign and examinations.” , which led to limiting the spread of the virus.
During the pandemic period, the Department of Culture and Tourism – Abu Dhabi issued the “GO SAFE” certificate, which included all tourist facilities, including the exhibition center, hotels and aviation, which stimulated business tourism and those responsible for its important. of the Emirates and its willingness to accept business tourism.

very important
Al Shamsi stressed that business tourism is a key component of the Department of Culture and Tourism’s 10-year strategy, along with leisure tourism.
He explained that business tourism has a great importance in the development of the economy in the Emirate of Abu Dhabi and thus supports the strategy of the Emirates 2030.
He said that it is important to focus on the importance of the business tourism sector as a sector, whose horizontal impact extends to different sectors such as tourism, culture, industry, education and health, as well as the value presented to different sectors. pulling conferences. to experts to discuss the latest innovations and developments.

global center
Al Shamsi stressed that he is showing readiness to participate in all global platforms such as “IMEX Frankfurt”, “IMEX America”, and “IBTM World – Barcelona”, which is one of the most important exhibitions related to business tourism. , as participation in these events are with local companies of travel and tourism companies.

  • Mubarak Al Shamsi

He stressed that the Bureau of Conventions and Exhibitions in Abu Dhabi participates in other conferences with the participation of many local and international companies. During the Arabian Travel Market, the 2022 forum, which was held earlier this month in Dubai, an agreement was signed with Etihad Airways to support business tourism in the Emirate of Abu Dhabi by supporting groups coming to participate in conference, and a memorandum of understanding was signed. signed with Miral to support business tourism in the sector.Meetings and incentives.
He explained that globally, the Abu Dhabi Bureau of Conventions and Exhibitions engages in partnerships with leading associations specializing in the conference and business tourism sector, led by the International Association of Conferences and Meetings, the Association for the Management of Professional Conferences, the Association International Exhibitions Industry, International Federation of Exhibitions and Events, Promotional Tourism Association and Federation of Professional Meeting Organizers. .
He stressed that these partnerships come within the framework of efforts and plans to achieve the goal of making the Emirate a global hub for conference tourism.

Big events
He noted that the Emirate of Abu Dhabi hosted more than 24,000 events, including conferences, exhibitions and promotional meetings, during 2019, noting that it intends to double those figures by 2030.
Al Shamsi revealed that the Abu Dhabi Convention and Exhibition Office in the Department of Culture and Tourism – Abu Dhabi will launch the second edition of Abu Dhabi Business Tourism Week with a new look and a new program next September, with the participation of a group of pioneers. , experts and workers in the MICE tourism sector in the UAE and the Middle East and North Africa and the world.
The Abu Dhabi Convention and Exhibitions Bureau launched this new annual event to provide a platform for business and business tourism stakeholders to share best practices, practices and experiences, ways to support innovation, and cooperation and discuss ways to improve Strategic tourism growth for meetings, incentives, conferences and exhibitions, through a schedule filled with meetings, seminars, dialogue sessions, education and communication events, consolidating Abu Dhabi’s position on the map of capitals major business events in the world.

He said: Expansion of the exhibition space and advanced infrastructure contribute to the emirate’s ability to attract more events.
Abu Dhabi National Exhibition Company (ADNEC) announced the increase of the total area of ​​indoor and outdoor exhibitions in ADNEC to 151,000 square meters, with a growth rate of 7%, and the construction of the largest exhibition hall in the East region Central and North Africa. at the ADNEC Navy with an area of ​​10,000 square meters, in addition to the development and rehabilitation of the large podium area at the Abu Dhabi National Exhibition Center with an area of ​​24 thousand square meters.
And last year, the Etihad Arena was launched in Abu Dhabi, which is the largest modern entertainment destination in the Middle East, where it hosts the most prominent sporting events, concerts and the most famous conferences.
Al Shamsi stressed that these projects and extensions of the exhibition premises, in addition to the highly developed infrastructure in the field of hospitality and aviation, confirm the readiness of the Emirate of Abu Dhabi and its readiness to host major events.

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