Emirates News Agency – World Government Summit: 5 solutions that open new doors for creative industries worldwide

Adoption of integrative thinking based on combining more than one model to develop solutions.

Use design thinking to understand customer requirements to develop better products.

Promote digital network-based thinking to overcome resource challenges.

Adopt creative thinking to reach all stakeholders.

Benefit from sectoral thinking in creating new markets.

DUBAI, May 23, 2020 (WAM) – A Knowledge Report released by the World Government Summit Foundation, in partnership with KPMG, entitled “The Future of Societies: Ways to Revitalize the Creative and Cultural Sectors after the Pandemic,” Highlights Importance that governments continue to support the creative sector and culture in the post-Covid-19 pandemic, given its vital role in the global economy and its significant positive effects on society.

The report recommended continuing to support cultural and innovative industries after Covid-19, with five technologies that could open new doors for creative solutions, and showed that the growth of the cultural sector is not related to cryptocurrencies, key infrastructure or investment plans, but rather to hear the common challenges in this sector and category.Keys related to it and especially by creative people in the private sector and their reflection and treatment.

The report showed that with the continued closure of cultural sites in many countries, returning to the stage of increasing the number of audiences capable of attending cultural events and creating related job opportunities will require innovative ways of maintaining communication. open between government investments. agencies to ensure the greatest impact in the long run.

Mohammed Yousef Al Sharhan, Deputy Director of the World Government Summit Foundation, confirmed that the World Government Summit has strengthened its position as a comprehensive global platform to increase government preparedness and enable governments to develop their own systems. work and prepare for the challenges that will come in the future. can bring, whatever they are.

He said that the creative and cultural sectors have great opportunities during the current phase and increase the qualitative participation of different members of society in the development and work in this sector, as well as benefiting from the data they contain, to support the process of consolidating innovation. si. a basic culture in society.

For his part, Mazen Hawala, Partner, Head of Government Sector Division, KPMG Lower Gulf, said the future of the creative industries lies in governments being able to embrace their unique differences and cultures and empower partners. As the global economy experiences a widespread sense of uncertainty, sectors such as the cultural industries will continue to need the support and innovative approach of governments.

He added that working closely with the World Government Summit Foundation, we concluded from this report that the return of the growing cultural sector is not related to cryptocurrencies, pioneering infrastructure or investment plans. Rather, it is about listening, thinking, and addressing common issues across the board. If governments want to make significant changes that will accelerate the growth of the sector, they must do so soon.

The strategic future of the cultural sector.

The report believes that the future of the cultural sector lies in governments embracing different cultures and empowering individuals, calling for “cultural policy” to be treated as a “public policy” whose success is judged by levels of participation and opportunity. , except this. to traditional results such as economic indicators.

The report called for the acquisition of talent and the involvement of individuals, institutions and society in the development of creative sector strategies and the formation of clear and sustainable employment opportunities.

The report showed that competition will be for the place where people feel happiest, which is based on the principles of social capital and quality of life, urging governments to involve society in strategy development and decision-making, creating more opportunities for entrepreneurs and encouraged society to innovate.

5 technologies that open the door to creative solutions.

The report presented several solutions to support the quality of life in the sector and culturally related industries, in particular direct financing, infrastructure development, financial and non-financial incentives, and building relationships with the private sector.

He recommended the use of challenge-solving techniques that can open the door to creative solutions, through integrative thinking based on the combination of more than one model, design thinking based on understanding the client’s requirements to develop best products and based thinking. on digital networks based on the use of digital networks To overcome challenges in material resources, such as staff costs or mobility difficulties.

The fourth tool is creative thinking based on the achievement of all groups taking advantage of all market sectors and the fifth tool is sectoral thinking based on creating new markets and generating revenue from them through group marketing specific.

International pioneering experience.

The report examined a number of key international experiences to support the cultural and innovative sector, including Austria granting sector exemptions from tariffs by reducing income tax from 25% to 20%, while the Czech Republic offered the sector a third reduction. . in value added tax and the payment of half of the rent payment to institutions, while Ireland, Singapore and the Netherlands have set up dedicated funds to support the sector.

The report provided in-depth evidence-based reviews by decision-makers in a number of countries with the most impact on quality of life and innovation sector, such as Britain, which has a sector size of $ 343 billion and employs 2.1 million people with a GDP contribution of 161 billion, and Germany, which has a sector size It has $ 210 billion, which accounts for 3.1% of gross domestic product and employs more than 1.8 million people.

A global platform for the emerging industry.

It is worth noting that, since its inception, the World Government Summit has focused on forming and predicting future governments and building a better future for humanity, and has contributed to the creation of a new system of international partnerships. based on the inspiration and foresight of future governments. .

The World Government Summit Foundation launches 20 in-depth knowledge reports in partnership and collaboration with the most important global research institutions, addressing a number of more prominent axes that occupy the agendas of world governments.

The full version of the report “The Future of Societies: How to Revitalize the Creative and Cultural Sectors after the Pandemic” can be found at: https://www.worldgovernmentsummit.org/ar/watch/reports/2022/details/creative-economies- and -cultures-en-ml-

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