Emirates News Agency – “META” launches global challenge “Spark R” for the first time in the Middle East

DUBAI, May 24, 2020 (WAM) – Meta, in collaboration with the Programmers’ Headquarters and the Museum of the Future, launched the global “SparkR” challenge with the slogan: “The Future is Now – Exploring the Next Decade”. which aims to imagine the impact of technology and innovation on future lifestyle, mobility, work and communication. Designing augmented reality effects and using the latest Spark R capabilities to understand new variables, and find the best solutions to challenges, thus contributing to a brighter future for future generations.

The Programmer Headquarters, through the global Spark R Challenge, which is being held for the first time in the Middle East from May 23 to June 17, focuses on inviting the global community of content creators and programmers to share creativity and innovation. towards the future, through augmented reality and competition to achieve the best images and models, the future in various vital fields and sectors using modern technology, which will reflect positively on improving the lives of people .

Omar Sultan Al Olama: The UAE government adopts artificial intelligence and software solutions for a better future.

His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Distance Work Applications, Deputy Managing Director of the Dubai Future Foundation, confirmed that the UAE government, led by His Highness the Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and ruler of Dubai, “God save him”, adopts artificial intelligence solutions, modern technology and software to increase his readiness for the future and explore opportunities new to form a better future.

The Minister of State for Artificial Intelligence, Digital Economy and Distance Work Applications said that the Hackathon “Spark R” Challenge, organized for the first time in the Middle East, is moving with rapid developments in the most relevant sectors of human life and driven. from modern technology, data and digital solutions and contributes to stimulating innovation and finding solutions Sustainable proactive and continuous improvement to build a digital economy based on knowledge and innovation.

For his part, Fares Akkad, Regional Director for the Middle East and North Africa at Meta, said: “We are excited to launch the first global ‘Spark R’ challenge in the Middle East and through it we seek to shape a platform where this community converges to explore the future and to show the impact it can have, to add augmented reality to society.

He added, “As we work to create metavers, the community of professionals, content creators and programmers will play a key role in bridging the gap between the real, augmented and virtual worlds. With this hackathon, creators around the world will to be pioneers in exploring the transformative capabilities of the meta-world. ”

Supporting the digital transformation process in the UAE.

The organization of the global challenge “Spark R” comes as a result of constructive cooperation between “META” and the Central Office of Programmers that aims to empower programmers with a range of digital skills and train them to use programming languages ​​in line with national standards. efforts aimed at empowering programmers and supporting their participation in the digital transformation process in the UAE.

SparkR (Meta Augmented Reality Studio) helps elite creators imagine, create and share AR effects to reach billions of people worldwide through Facebook and Instagram.

Two main tracks for the Spark R challenge have been identified by strategic partners Emirates Airlines and Accenture, where participants will be tasked with creating augmented reality effects based on the “Future of Mobility” theme and the “Future of Work” theme. .

Contest winners will be given a license to use their winning creations on the official Emirates and Accenture social media accounts, and entrants will have a chance to win $ 50,000 in cash prizes for the winners.

Meta also offers participants through the challenge an opportunity to improve their skills through seminars, in collaboration with two of the best augmented reality technology developers, Kim Fiala, a SparkR network partner and co-founder of PixelChef, a digital agency based in Johannesburg. , South Africa and Balraj Pines, a freelance creative designer, project manager and augmented reality creator based in London, UK, who will participate with a selection of AR effects stylists before the competition ends in a session direct interacting to answer questions and queries of participants in the challenge.

You can view the recordings through the hackathon website, where Kim will explain his method of creating the “Ring World” effect and Balraj will explain how to work on creating hand and body tracking effects with Gingersbert , Walter Wall and Beth Wickerson. Globally, by visiting the link / https://sparkar.lenslist.co/.

The Government of the United Arab Emirates launched the programmers’ headquarters as part of the National Programmers Program program, as an embodiment of the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, to creatively promote competition among programming communities, enhance their skills and abilities, and provide global opportunities for competition to design innovative solutions and create the best generation of programmers.

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