of creative industries

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The creative industries in the field of art and design in Dubai retain their extraordinary mark in terms of the strength of innovation and uniqueness of the ideas presented over many years, which contributed to the presence of “Dana Al Dunya” as one of the most capitals of globally incubating emerging talent and pursuing its artistic and practical paths by supporting many international events and awards, including the 2022 Van Cleef & Arpels Emerging Designer Award, in its ninth session, in partnership with Tashkeel Center for the Arts, with the aim of creating a cultural and artistic system that envisions the future of craft and technical skills, under the slogan “Renewal” the main driver of innovation within the visual arts system.

philosophical concept

By its nature that stimulates creativity, the Emirate of Dubai is inspired by its global nature, which is passionate about discovery and frees the imagination to seek latent potential. Thus, he meets the objectives of the “Van Cleef & Arpels Development Design Award” for 2022 in the ninth session under the motto “Renewal” to explore latent potentials in all things.

Which can be created or created through new philosophical models understandable. The state of permanent transformation of plants and animals in nature describes the idea of ​​vitality and the constant rhythm of the seasons.

In the spring, nature changes its costume and reconfigures in preparation for a new season with a very harmonious movement, as evidenced by a set of vivid colors and a symphony of harmonious sounds enjoying its birth after a long winter, working . in a contemporary design that integrates elements related to spring, nature and creativity and innovation.

carbon footprint

On the other hand, the award, which is being held in its ninth session in partnership with the Tashkeel Art Center in Dubai, encourages those who are determined to contemplate nature and celebrate the phenomena of renewal in it through the conceptual reincarnation of this process. . Participants must offer unique perspectives on renewal, spring, creativity and innovation in many aspects of life, time and nature, focusing on elements of form and function, which reinforces the importance of sustainable approaches to creativity.

It is worth mentioning that the partnership between Van Cleef & Arpels and Tashkeel started in 2013 through these competitions that aim to nurture emerging talents and enrich the artistic design scene throughout the Gulf Cooperation Council.

In addition to creating global awareness of regional talent, through its open invitations to emerging designers based in the Gulf Cooperation Council countries to participate and submit product proposals with functional uses and designs that incorporate renovation elements that relate to spring, nature, creativity and innovation. .

Golden hands

The winning designer will receive a prize of 30,000 dirhams, dedicated to enabling him to produce his design within a period of 12 weeks, and the final design will be displayed at the «Les Salons» boutique at the Dubai Opera.

Furthermore, the winner will travel on a week-long trip to Paris to attend training courses by skilled Maison artisans, known as the “Golden Hands”, in high jewelry design, at the Maison Institute in the French capital, i who teaches the best working methods in the jewelry industry and luxury watches.

ambassadors of the United Arab Emirates

On this occasion, Lisa Pallichgar, Deputy Director of the Tashkeel Center, said: “The region is rich in tremendous creative talent and she is delighted to renew her partnership with Van Cleef & Arpels to attract the attention of the world in the region, while also keen to nurture design talents. ” individual.

She added, “The inflows from the UAE, Saudi Arabia and the rest of the Gulf region continue to impress us every year and we are pleased to see the vital role this initiative has played in bringing about the desired professional advancement in life. of developing countries. innovators. ”

Alessandro Maffei, CEO of Van Cleef & Arpels in the Middle East and India, expressed his enthusiasm for the “renovation concept”, which the award raises as its motto this year.

He added: “The concept of renovation has been at the heart of Van Cleef & Arpels’s design philosophy since its founding in 1906 to the present day.

These artisan artists are constantly adapting styles and techniques of renovation, so the images of spring-related vitality and renewal are still reflected in the creative designs in our workshops.


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