Abu Dhabi tourism is regaining pre-pandemic levels by the end of 2022

The Director General of the Tourism Sector in the Department of Culture and Tourism in Abu Dhabi, Saleh Mohammed Saleh Al Jaziri, confirmed that the capital of the United Arab Emirates is moving at a steady pace towards full recovery from the effects of the pandemic and return to the year 2019. levels by the end of this year, noting that the Emirates is working on deliberate steps and plans set to achieve this goal.

Al-Jaziri said in an exclusive statement to Vision that the department is in the process of announcing strategic partnerships with a number of national airlines, including Etihad Airways and Emirates Airlines, in order to encourage visitors to visit and promote the destination. our resort. Noting that the marketing strategy that the Department relies on is based on providing an integrated and exceptional visitor experience that meets all different aspirations, interests and budgets and is based on unifying efforts between partners and relevant authorities in the emirates, and establishing regional and international partnerships to develop extraordinary and diverse experiences, and to share the best of what Abu Dhabi has to offer the world.

strategic partnerships

Al-Jaziri added that the department continues to create new global strategic partnerships to support its promotional initiatives, highlight elements of our tourist destination and motivate visitors to enjoy their holiday there, which includes an agreement with the group “Trip.com”, to attract a larger number of visitors from all over the world and to promote the capital as a favorite tourist destination.

He stressed that Abu Dhabi’s strategy is based on diversification towards target markets and focuses during the year on its marketing plan in many markets, including Gulf Cooperation Council countries, India, China, the United States and Australia, and a number of European countries including the United Kingdom, France and Italy, Spain, Germany and other countries.

He explained that the tourism sector has witnessed during the first quarter of this year a significant increase in the number of tourists and visitors coming to the Emirate of Abu Dhabi, with the facilitation of travel procedures to the Emirates last February, in line with positive indicators . that Abu Dhabi entered the recovery phase from the Covid-19 pandemic, and in support of national efforts to achieve a sustainable recovery and a return to normal life.

Agreements and Partnerships

He said the first quarter of this year was full of achievements, after a memorandum of understanding was signed with PayBy, to move forward with the adoption of cashless and contactless payment systems in the UAE tourism and hotel sector, and the Convention Office and Exhibitions in Abu Dhabi Complete New Partnership With Miral, Abu Dhabi’s Leading Destination Developer, Aiming to Strengthen the Emirate’s Position as a Favorite Destination for Meetings, Incentives, Conferences and Exhibitions, Focusing on Attracting Business Events attended by more than 500 participants, in addition to signing a memorandum of understanding with the global Airbnb platform, in support of And boom development in the holiday home sector, offering more high quality accommodation options for those seeking hotel alternatives and hotel apartments in the Emirates.

investment stimulation

Al Jaziri said: “Our strategic vision aims to advance the sustainable growth of the tourism and hospitality sector in Abu Dhabi by creating a positive environment to stimulate investment in this sector, which is marking a continuous development, in parallel with the opening of more many attractions and attractions and attractions and further attractions. recreational, cultural and family experiences that enrich the map of our tourism products and make them more distinctive and diverse than ever before and we are moving forward to launch more tourist destinations and develop natural islands that open wide horizons for investment in tourism and hospitality. , and offer numerous opportunities for companies to develop and manage hospitality facilities, resorts, hotels and recreational and cultural experiences. ”

He added that Abu Dhabi puts the health and safety of everyone, whether from the local community or visitors, at the top of its priorities, which was reflected in its rapid response to the Covid-19 pandemic and the measures and precautions it has taken. was implemented during the last period, which directly contributed to reducing the consequences of the pandemic and returning life to its nature.

complementary relationships

Regarding relations with tourism authorities and departments in other emirates, Al Jaziri said: “We consider our relationship with other tourism authorities as a complementary one in the first place, as each party tends to offer the best for its visitors and provide experiences, which contribute to advancing economic development in the UAE and attracting more visitors. “Tourists in the country and the spread of Emirati culture, in a way that enhances its position at the regional and international level.”

Al-Jaziri explained that “with the steady growth of local, regional and international tourist movement in the capital, the demand levels for hotels, resorts and hotel apartments will increase to keep pace with this growth, which confirms the market’s ability to absorb more accommodation opportunities to meet the needs and expectations of visitors. “

He said that the strategic vision of the department aims to advance the sustainable growth of the tourism and hospitality sector in Abu Dhabi by creating a positive environment to stimulate investment in this sector, which is marking continuous development, in parallel with the opening of more attractions. and entertainment. , cultural and family experiences that enrich the map of Abu Dhabi’s tourism products and make it more distinctive and diverse, noting that the department continues to launch more tourist destinations and develop natural islands that open wide horizons for investment in tourism and hospitality and offer numerous opportunities for companies to develop and manage hospitality facilities, resorts, hotels and recreational and cultural experiences.

Carrying capacity

He added: “As the Emirate welcomes visitors from all over the world, with the steady growth of local, regional and international tourist movement towards the capital, the demand for hotels, resorts and hotel apartments will increase, which confirms the market’s ability to accommodate more Many accommodation options to meet the needs and expectations of visitors. The most prominent modern hotel in Abu Dhabi and the first hotel to bear the Warner Brothers brand in the world.


First quarter achievements

The Department of Culture and Tourism in Abu Dhabi made achievements in the first quarter, such as:

  • Signing a memorandum of understanding with PayBy to move forward with the approval of cashless and contactless payment systems in the Emirates tourism and hospitality sector.
  • The Abu Dhabi Bureau of Conventions and Exhibitions has entered into a new partnership with Miral, with the aim of strengthening the emirate’s position as a preferred destination for meetings and promoting tourism.
  • Signing of a Memorandum of Understanding with the global Airbnb platform, in support of the development and prosperity of the holiday home sector.
  • Launch of “Top 50 Week in Abu Dhabi”, in connection with the reception of the first edition of the awards “Top 50 Restaurants in the Middle East and North Africa”.
  • Discovery of the Natural History Museum, located in the heart of the Saadiyat cultural district, displaying some of the rarest specimens of natural history on the planet.

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