Gazeta Riad | “Tourism” launches innovative identity for Bahrain’s new International Exhibition and Convention Center in Sakhir

It is inspired by the Bahraini and Arab heritage and embodies the slogan “Under one roof”

“Tourism” launches innovative identity for Bahrain’s new International Exhibition and Convention Center in Sakhir

The Bahrain Tourism and Exhibition Authority has announced the launch of an innovative identity for the new Bahrain International Exhibition and Convention Center in the Sakhir area, which emphasizes the importance of this center, the largest and newest of its kind in the region. and is expected to form, with its opening before the end of this year, the main pillar to improve the position of the Kingdom of Bahrain as a major destination.For exhibitions, events and businesses, and to attract investment and future tourism events in the region .

On this occasion, His Excellency Zayed bin Rashid Al Zayani, Minister of Industry, Trade and Tourism and Chairman of the Board of Directors of the Bahrain Tourism and Exhibition Authority, said that the Bahrain International Exhibition and Convention Center is a unique architectural building. which comes in fulfillment of the visions and aspirations of His Majesty King Hamad bin Isa Al Khalifa, King of the country, may God protect him, and in pursuance of the directives of His Royal Highness Prince Salman bin Hamad Al Khalifa, Crown Prince and Prime Minister May God preserve and continue the support that this sector enjoys from His Highness.

Al-Zayani stressed that the launch of the innovative identity of the Bahrain International Exhibition and Convention Center in the Sakhir area is a key element in emphasizing the importance of this center at the regional and global level.

Al-Zayani noted the innovative embodiment of the identity that combines Bahrain’s legacy and innovative elements, stressing that this identity marks the beginning of a new beginning towards achieving new goals in the tourism sector, which continues according to ambitious visions. and the strategies of the Kingdom of Bahrain.

Al-Zayani explained that the identity reflects the importance of this center, which is the largest and most modern of its kind in the region, which is hoped that when opened before the end of this year, will be the main basis for strengthening the Kingdom’s position of Bahrain as a major destination on the global map of exhibitions, events and businesses and attracting more investment and future economic and tourism activities in the region.

On his part, His Excellency Dr. Nasser Ali Qaidi, CEO of the Bahrain Tourism and Exhibition Authority, stressed that the innovative identity of the new Bahrain International Exhibition and Convention Center in the Sakhir region represents an essential element in presenting this center regionally and internationally. , which is a unique achievement of its kind and an attractive element for business tourism at the regional level and a pillar in the implementation of the ambitious goals of the tourism strategy (2022-2026), which enters the economic recovery plan.

added Dr. Kaidi: We look forward with enthusiasm and passion to the opening of this great center before the end of this year and to see the fruits of the efforts made in recent years on the ground.

He stressed that the identity and engineering design of the center contributes to the development of international business in the field of meetings, conferences and exhibitions and gives participants in the planned events to be held at the center a unique opportunity to enjoy an extraordinary and unprecedented experience. in terms of providing everything necessary for the success of their business and ensuring their well-being at the same time.

Qaidi went on to say that the innovative identity of the center is inspired by the vivid colors of the flag of the Kingdom of Bahrain and evokes the rich history of Bahraini civilization spanning more than five thousand years, and at the same time, it reflects the reality of stability and prosperity witnessed by the Kingdom and looking to the future.

He added that the identity of the Bahrain International Exhibition and Convention Center highlights the essence of the Bahraini authentic spirit and Arab hospitality, and reflects the sustainability of the collaborative approach to all components of tourism in the Kingdom of Bahrain, knowledge sharing. and creating a lasting legacy for the Kingdom.

Kaidi stated that the visitor to the center can observe the geometric design with externally inclined walls, which offers a sense of ascending extension and constant movement of the forehead, and gives the impression of wide and expansive space, and embodies the motto of the center “Everything gathers under one roof.”

He explained that the center area covers over 100,000 square meters and includes 60 meeting rooms, and the main conference center, which covers an area of ​​4,500 square meters, is equipped with the most advanced means of exposure and can accommodate approximately 4,000 people. . , in addition to halls of various uses with medium and small space, in addition to 20 meeting rooms. Royal and VIP councils, and a restaurant with 250 seats, among many other features.

Qaidi pointed out that in addition to the economic and tourist role of the new Bahrain International Exhibition and Convention Center, it is considered a unique architectural building, characterized by a dazzling engineering design inspired by the Arab popular heritage and the history and heritage of the Kingdom of Bahrain.

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