100% increase in the number of visitors to the Arabian Travel Market 2022

More than 23,000 visitors attended the 29th edition of the Arab Travel Market, while industry leaders gathered at the World Trade Center in Dubai to shape the future of international travel and tourism.

Danielle Curtis, Director of Exhibition, Arabian Travel Market in the Middle East, said: “ATM 2022 witnessed the participation of 1,500 exhibitors from 150 countries with a growth rate of more than 100% from year to year, as these figures are particularly impressive given Considering the closures caused by the outbreak of the Covid-19 pandemic that is still happening in China and other destinations in the world, moreover, the development of the travel and tourism sector throughout the Middle East region shows no signs of diminishing, as contracts of hotel construction in the Gulf Cooperation Council Countries are set to grow by 16% this year alone.

The value of the Emirates and Saudi Arabia projects accounted for 90% of all regional hospitality contracts awarded in 2021, according to research released by the BNC Network. Colliers International, a real estate consulting firm, has predicted, through its latest report, the award of $ 4.5 billion hotel construction contracts to the GCC Gulf Cooperation Council during 2022, as industry experts go to the global scene of travel market for a panel discussion on the future of the hospitality industry in the region.

Moderated by Paul Clifford, Hospitality Group Editor at ITP Media Group, panel discussion included insights by Christopher Lund, Director of MENA Hotels at Colliers International, Mark Kirby, Head of Hospitality at Emaar Hospitality Group, and Tim Cordon, Senior Vice President , Radisson Hotel Group, Middle East and Africa; Judith Toth, founder and CEO of Fiverr Hospitality.

Cordon commented: “Companies that get this right will benefit because of course we know how expensive it is to bring new people into our business and it will be even more expensive to lose them. “I do not think you can talk about the future of hospitality without talking about the future of talent.”

Speaking about the continuing importance of Emiratiization efforts, Kirby of Emaar Hospitality Group said: “Emiratiization is in line with the way we develop our management teams to operate hotels. New because it provides opportunities for our current team members to passed to the next higher stage. “

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Civil Aviation Authority and Chairman and CEO of the Emirates Group, inaugurated the Arabian Travel Market 2022 exhibition, which lasted for four days from 9 to 12 May.

The opening session was moderated by Eleni Geokos, presenter and correspondent at CNN, and among the speakers at the opening session were: Middle East, Africa and Turkey at the Hilton, Bilal Kabbani, President of Industry, Travel and Tourism at Google, and Andrew Brown. , Regional Director for Europe for the Middle East and Oceania at the World Travel and Tourism Council.

The first session, Arival Dubai, also appeared on the opening day of the exhibition, where industry experts highlighted the role that destination tourism experiences play in shaping the future of global travel and tourism. Jordan, Jamaica and Botswana took to the world stage to discuss the importance of investment, technology and involvement in advancing the recovery and recovery of tourism in the Middle East ahead as part of the International Conference on Tourism and Investment.

The second day of ATM 2022 without top representatives from Air Arabia and Etihad Aviation Group joined John Strickland from JLS Consulting on the global ATM scene to discuss efficiency and sustainability in the aviation sector, and later in the afternoon Paul Kelly introduced from DA his view on how to communicate with Arab travelers more effectively.

At the end of the second day of the event, the Welcome to the World video sharing platform secured an investment of up to $ 500,000 after winning the Arab Travel Market Draper-Aladdin Startup Competition at the TravelTech Theater.

The third day of the exhibition was marked by several sessions that highlighted sports tourism, hospitality technology trends, dining experiences, Metaverse virtual world-based travel services, the role of social media influencers and much more. The World Business Travel Association also hosted two discussion sessions on the third day, focusing on sustainability and long-term trends in the business travel sector.

As part of the conference agenda for the fourth and final day of the event, representatives from: Atlas, Wego Middle East and Alibaba Cloud Middle East went to the TravelTech platform to explore how data is changing the airline’s retail sales and speakers shared their knowledge on how to build enterprise-based organizations Data and why companies that successfully use travel data are more likely to succeed in the long run.

The morning sessions on the last day of the exhibition included a session organized by Tourism Responsible for the Global Travel Market on the global ATM scene, which highlighted how to use the latest innovations to promote travel-responsive technology, and tourism, and at the end of this year’s edition of ATMs, sessions included The evening was discussed about the return of tourism to the city and its growth again.

The final day of the exhibition also included the coronation of the winners of the famous Best Stand Awards, where Saudi Airlines won the awards for best suite design and best suite by audience vote, while Jumeirah International won the best suite for it. doing business, extraordinary suite. award goes to Department of Culture and Tourism – Abu Dhabi and Ishraq Hospitality win Best New Stand Best TravelTech Best Stand went to TBS / Vbooking.

Curtis added, “Arabian Travel Expo 2022 provided an ideal opportunity for the global travel and tourism industry to gather in Dubai and explore the future of our industry.”

“Innovation, sustainability, technology and the acquisition and retention of talent will be critical to its long-term success,” Curtis concluded.

Arabian Travel Market 2022 will once again be an essential part of the Arab Travel Week, which will take place over 10 days from 9 to 19 May 2022, in which there will be exhibitions, conferences, breakfast sessions, awards, Product presentations and networking events are held, and the virtual version of the Arabian Travel 2022 market will be held on May 17-18.

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