Dubai, United Arab Emirates (CNN) – As more countries reopen their borders to enthusiastic tourists, a new phrase has appeared on social media, “revenge journey”.
The term has been used to describe various journeys, ranging from family reunions and large luxury vacations to successive visits, leading to the question: What exactly is the journey of revenge?
The meaning of “revenge” generally has a negative connotation, which is in contrast to the euphoria that many people feel from enjoying their first vacation in more than two years.
Perhaps the “revenge journey” could be interpreted as revenge against the pandemic, or the “Covid-19” virus itself.
What is the revenge journey?
The term revenge travel was raised “in 2021 when destinations began to reopen their borders and people decided to make up for lost time,” said ASTA Vice President Erica Richter.
Richter agrees with the general feeling behind the term, even if she does not use it herself.
Richter stressed that the term is another way of saying “life is short. I want to book that trip, spend more time with family, connect with humanity and nature. I want to explore the world and seek experiences that more make me feel alive. “
And Richter is not the only person in the tourism industry trying to figure out how to talk about the “revenge journey” as a catch.
“Revenge” does not fit what the trip is about, Rory Boland, editor of “Whith?” Magazine, says is “ugly,” according to CNN.
However, he admits, the phrase clearly established a connection with people.
“What (the term) is trying to express, I think, is the desire of many people to travel again to see new places and meet new people after a quiet and gloomy period,” Poland said.
People who take revenge travel
Whether or not they use the term “revenge journey”, some travelers who have made their first long journey since the beginning of the pandemic, including Deborah Campagnaro, who lives in British Columbia, Canada.
Campagnaro retired from investment services after more than 30 years during the pandemic and could not wait to go on a long festive vacation with her husband.
The pair traveled on a group trip to Nepal in 2016 to cross some of the country’s highest peaks.
The couple enjoyed the trip so much that they planned to return to Nepal, this time on a specially designed itinerary.
The pandemic-related closures and weather-related difficulties meant they had to postpone the trip several times.
Finally, the flight scheduled for September 2022 was confirmed.
Rhode Island-based Britney Darcy is also expecting a pandemic-ravaged journey.
Darcy, 26, has dreamed of going to Paris since she was little watching her favorite movie ‘Sabrina’.
But her summer trip 2020 with her boyfriend has been canceled due to “Covid-19”.
Now, Darcy has finally rescheduled her vacation, with more stops planned and some improvements.
Darcy will spend two weeks in France and Italy instead of just 5 days in Paris. “Covid has made me less economical. We only live once, so I better spend my money on experiments,” she said.
Compensation for lost time
With the introduction of vaccines and the reopening of borders, people around the world are eager to travel again.
Travel and tourism booking company Expedia tracks online search data for travel and tourism.
An Expedia study found that 60% of consumers plan to travel domestically, with 27% planning to travel abroad in 2022.
And many of these travelers are willing to spend more money on vacation than in the past.
Staying at home for about two years means some people save some money and enable them to spend more to enjoy more luxurious hotels, first class flight tickets or an expensive one-time experience.
In addition, more companies have permanently changed their distance work policies after the pandemic.
And a Pew survey published in February showed that 60% of workers with jobs that are easy to do from home said they would like to work from home all the time, or most of the time, when there is a pandemic finished.
For some, working from home does not necessarily mean staying home. It could mean booking a home through the Airbnb home sharing platform in another country and spending a few weeks there mixing work with travel.
Several destinations have begun to attract remote workers and Caribbean islands like Barbados and Anguilla have offered special visas for remote workers as a way to boost tourism.