Lana enters her workplace and a robot greets her. When she finishes a business meeting and comes out frustrated, the robot designed inside an intelligent building that uses artificial intelligence technology to automatically provide services from everyday activities to people like cooking and others, comforts her.
She argues with the robot, who tells her she loves him and offers him professional help in her field. Lana is fascinated by the alternative design that the “Rob” robot has prepared for her and begins to dialogue with her on a personal level, but she refuses to enter into an emotional relationship with him because he is a machine and not one. human. A robot escapes into a man’s body and tries to win the heart of a girl in a Thai movie about the “Love of Artificial Intelligence” of the same name directed by David Asafavand and Stefan Zlotescu and shown on Netflix.
The film is classified as a science fiction and is not entirely fictional, as the space between it and modern life that depends on cars and artificial intelligence is huge. It presents the intertwined marriage that has taken place between artificial intelligence on the one hand and the machinery and tools that people use every day on the other, and how this incursion can reach the emotional side between people and sometimes replace them. And many may not realize that showing such a movie, or other movies on the movie list for those who open the Netflix network home screen, is a personal nomination just for him by artificial intelligence algorithms and he will not appears. to his friend who opens his account even if he is sitting next to him. These movie platforms rely heavily on artificial intelligence at all levels, as we will show in this article.
In the past, the talent of the film director and writer and the rest of the staff played a huge role in its success and spread. Namely, the human appreciation of the work of art was the main factor. Now, artificial intelligence plays a major role in determining the quality and form of production, the geographical extent of distribution, and understanding the viewer’s mood and personality individually to then design and name films and series that ensure that he does not will resist the temptation to see them because they have been specially selected to suit his interests, aspirations, and psychological state.
Artificial intelligence helps to quickly classify movies without human judgment, whether they are suitable for children or teenagers or not, and thus badges and warning signs are placed on them. In addition, artificial intelligence has an important role in the process of correcting any technical defects at the image or sound level instead of the traditional manual method that relies on human observation.
It should be noted here that artificial intelligence in the field of films, as well as in other fields, depends on 3 main elements, which are data analysis, machine learning, ie automated control of the data classification process and finally employment. of these results. If we apply this to the field of film production, we find that the film script is introduced into artificial intelligence programs to be automatically evaluated instead of getting the impression from the viewer before the screening. The program determines the percentage of violence, words or pornographic scenes and gives recommendations, if this percentage or scene should be reduced or left according to the criteria that has been programmed in advance.
Perhaps the most important role of artificial intelligence in the field of film is its participation in the process of writing and writing film scripts. When artificial intelligence programs feed on the hundreds or thousands of movie scripts that have reached large audiences and won significant awards, these programs can present similar scenarios depending on the digestion process and understanding of common denominators of success that brought these movies. for this success.
Therefore, many Hollywood movie scripts depend on this mechanism in their composition. The same goes for turning literary works into movies and series.
Risks and advantages of artificial intelligence in movies
The role of artificial intelligence in the field of movies and series is a technical revolution in every sense of the word. Without this magic word, platforms like Netflix, Amazon Prime, Apple Plus and others would not have gained so much popularity and mass, due to the aforementioned personal marketing mechanism. Also, artificial intelligence helps to quickly classify movies without human evaluation, regardless of whether they are suitable for children or teenagers or not, and thus badges and warning signs are placed on them. Moreover, artificial intelligence has an important role in the process of correcting any technical defects at the image or sound level instead of the traditional manual method that relies on human observation during the editing or review process, which saves a lot of time and effort. .
In the pre-production stages, it also goes beyond these aspects and involves selecting filming locations and selecting the actors themselves. It also includes choosing the quality, theme and themes of the series or movie, as well as the geographical purpose of the production. Therefore, we find that not all movies and series on these platforms are available in all countries. This is due to the avoidance of extreme technical pressure of user density, but also relates to the geographical range of viewers for whom the works are created or displayed. This is why the success rates and distribution of serials and movies on these platforms are very high, unlike regular productions, which do not depend on all this information.
The downside of this modern technology is that it allows the production party to primarily control the quality of the work of art, and therefore it can increase or decrease it as it pleases and incorporate into it what you see from ideas and opinions and in the same time. ensure that there will be a high degree of participation. Here, the issue is no longer limited to individual creativity, which is guaranteed in most laws as an aesthetic self-view of the universe and life, but rather a targeted and programmed cultural engineering. Many viewers will notice that there are episodes and scenes that are relevant to the context of the overall story of the series or movie shown on this or that movie platform. But they cross it unnoticed in the hope of completing the rest of the story line and enjoying it. This gap often expresses what we mean by the introduction of insignificant scenes and dialogues between the work of art, for which artificial intelligence has provided a high level of distribution.