Saleh Al Jaziri: Abu Dhabi is a major tourist destination

Abu Dhabi (Etihad)

Department of Culture and Tourism – Abu Dhabi signed a strategic partnership agreement with Trip.com, the global travel and tourism service provider, in a ceremony held via video communication technology during the Arabian Travel Market 2022.
The agreement marks the launch of ambitious initiatives that achieve many positive economic results by enriching the skills and experiences of staff working in the tourism sector, in relation to encouraging and attracting visitors from all over the world to Abu Dhabi and promoting it as a favorite place. . destination in 13 markets throughout Asia, Europe and North America, including India, China, South Korea, Japan, the United States, the United Kingdom, Germany, France and the Netherlands.
This is the first partnership between the Department of Culture and Tourism – Abu Dhabi and the group “Trip.com”, and not its independent platforms, to ensure a wider spread of the tourist destination and the unification of its promotional and marketing programs. in all the world. five group platforms for travel and tourism services serving individuals and companies. Trip.com focuses on providing 57,000 nights accommodation in Abu Dhabi within 12 months through its platforms: trip.com, the global travel service provider through a wide network of hotels and airlines, and Skyscanner, the world leader comprehensive search for Flights, Travex, the global online travel agency with operations in 39 countries, C-trip and MakeMyTrip.

  • Saleh Al Jaziri

strategic partnerships
Saleh Mohammed Al Jaziri, Director General of Tourism in the Department of Culture and Tourism – Abu Dhabi, said: “We are pleased with this international agreement with the Trip.com group, which gives us an ideal platform to share our tourism offerings and the best Abu Dhabi has to offer the world, starting this summer. We aim, through these strategic partnerships, as well as the continuous development of our map of unique and diverse entertainment and cultural experiences, to consolidate the position of Abu Dhabi as a major tourist destination that attracts visitors from all over the world to enjoy its experiences. extraordinary and offers according to their interests and aspirations. ”

  • Jin Sun.
    Jin Sun.

promotional initiatives
Jane Sun, CEO of Trip.com Group, said: “We are pleased to announce a new strategic partnership between the Trip.com Group and the Department of Culture and Tourism – Abu Dhabi, as an extension of cooperation between the two parties. Together, we aim to launch a series of joint promotional and marketing initiatives to highlight Abu Dhabi’s magnificent tourism potential and raise awareness of its entertainment and cultural offerings and its ancient heritage in global markets.
In a similar development, the Abu Dhabi Bureau of Conventions and Exhibitions at the Department of Culture and Tourism – Abu Dhabi announced the signing of a memorandum of understanding with Etihad Airways, the UAE national airline, to promote bids for support meetings, incentives, conferences and exhibitions of tourist groups that organize their activities in the Emirates.
This strategic partnership allows the Abu Dhabi Bureau of Conventions and Exhibitions to provide free travel and exclusive discounts to MICE Qualified Groups within the Abu Dhabi Opportunity Program, an initiative of the office to support business event organizers at all stages of planning , implementation and promotion, including providing them with financial incentives.

“Abu Dhabi Opportunities”
The Memorandum of Understanding, announced during the Arabian Travel Market 2022, gives eligible companies within the Abu Dhabi Opportunities program additional benefits on flights, including a discount on group bookings, free flights for large group bookings on direct flights, and special prices on visit flights.Inspection of programs and facilities for holding business events and promotional activities in the Emirates.
The Abu Dhabi Opportunity Program is an effective platform for attracting destination management companies, planners and organizers of meetings, incentives, conferences and exhibitions, enhancing the emirate’s competitive advantages over global destinations that focus on increasing incentives and supportive aspects in their offers to host these events.

Positive results
Mubarak Al Shamsi, Director of the Abu Dhabi Convention and Exhibition Bureau, said: “We are pleased with this partnership with Etihad Airways, which is confident of achieving the positive results that consolidate Abu Dhabi’s position among the world’s favorite global destinations. MICE tourism. It also opens wide horizons for us to develop integrated offerings that meet the aspirations of business event groups, ensuring that new partners are welcomed, with the return of our existing customers. We look forward to hosting the most prominent conferences and exhibitions in the Emirates, and confirming his position at the forefront of the meetings and incentives of tourist capitals. We invite industry leaders from around the world to visit us. ”

Emirates Airlines and Abu Dhabi Tourism sign a partnership agreement
Emirates Airlines and the Department of Culture and Tourism in Abu Dhabi yesterday signed a memorandum of understanding to increase the number of visitors from major markets across the broadline global airline network. The new partnership comes as part of the UAE’s commitment to promoting tourism in the UAE, coordinating activities with partner tourism bodies such as the Abu Dhabi Department of Culture and Tourism, and taking advantage of opportunities in key markets to encourage visitors to experience more destinations during their stay in the country.
The Memorandum of Understanding was signed at the Arabian Travel Market, where it was signed by Emirates Airlines, Adnan Kazim, Chief Commercial Officer, and Saleh Mohammed Al Jaziri, Director General of Tourism at the Abu Dhabi Department of Culture and Tourism. Emirates Airlines will work in collaboration and coordination with the Department of Culture and Tourism under the Memorandum of Understanding to explore and implement promotional activities, in addition to programs dedicated to tour operators and travel trade in key markets throughout the Emirates network to encourage visits to Abu Dhabi. during the stay of tourists in the country. The two sides are also discussing co-operation in advertising and marketing campaigns, programs to introduce the travel and media trade in key markets, in addition to promotional competitions. The Abu Dhabi Department of Culture and Tourism will also create unique products and programs to market to Emirates customers. In addition, Emirates will support the transportation of marketing materials for the Department of Culture and Tourism to selected destinations through its global network of stations.
It is estimated that the tourism sector’s contribution to the country’s GDP will reach 5.4 percent, equivalent to 116.1 billion dirhams ($ 31.6 billion), and the sector is expected to support more than one million jobs by 2027.

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