A global competition to attract tourists from the Emirates

The events of the “Arab Travel Market 2022” exhibition witnessed a great competition between foreign tourist authorities to attract Emirati tourists in particular and the Gulf in general, as part of their strategies to accelerate the recovery of tourism, especially the tourist the emirate is one of the most spending groups in the world.

Representatives of the tourist authorities participating in the international event confirmed that the Gulf market and that of the United Arab Emirates are constantly present, as part of the plans of countries seeking to overcome the consequences of “Covid-19”, especially that the tourist from the Emirates is a by spending tourists around the world, whether in hotels, or shopping malls, which would constitute a real value for the economy of any country they arrive and the emirate tourist is characterized as being one of the largest nationalities staying in hotels during a single trip. and the other reason is for the fact that families from the Emirates are classified as high number families, which means booking more rooms, i.e. more expenses.

According to data from the World Travel and Tourism Council, the population of the UAE spent about 93 billion dirhams on trips abroad during 2019, representing 25.4% of the total spending of the population of the Middle East region on travel, which increases the world’s appetite to take advantage of these costs in promoting recovery.Tourist.

New data, released by travel loyalty program Marriott Bonvoy, showed that of the 85% of Emirates who are already confident of going abroad this summer (June through September), 98% say they will spend more than usual, with an average of 11,832 thousand dirhams per person. This compares to their usual spending during the summer holidays before the COVID-19 pandemic.

Officials added that Emirates and Gulf tourists generally pose an opportunity for any country seeking to offset the decline in its tourism markets as a result of the Covid-19 pandemic, so it is focusing on pumping more investment into its campaigns. marketing targeting the region, taking advantage of the ease of connection offered by air carriers from During direct and indirect flights.

Yamina Sofo, Director of Sales and Marketing Department at the German National Tourism Office in the Gulf Countries of the German National Tourism Council, said the number of visitors to Germany from the UAE and the Gulf region increased by 72.9% in 2021 compared to last year, and the residence market witnessed an increase in demand rates from Travelers by 82%, noting that in light of these figures, the German National Tourism Office aims to achieve greater growth this year in parallel with lifting travel restrictions, noting that Germany recorded in December 2021 alone – despite the spread of the Omicron mutant – more than 54,493 hotel nights for GCC nationals, an increase of 335% compared to the same period in 2020.

She added that the German National Tourism Office seeks to highlight the various offers organized by Germany through its seasonal campaigns, which take great focus during the holiday months and form the basis of its promotional efforts in the Arab Gulf region.

“We will reactivate one of our previous campaigns, which aims to inspire travelers to explore Germany, its cities and its unique lifestyle,” she said.

She explained that the Arabian Travel Market enjoys a solid position as one of the most important corporate events in the travel sector, especially for the German National Tourism Office. Arabian Travel Market is a platform to meet different parts of the global sector and gives our partners an ideal opportunity to interact with the Gulf market.

For his part, the Director General of Promotion in the Ministry of Heritage and Tourism of Oman, Haitham Al-Ghasani, said that the UAE market is one of the most important tourism markets for the state of Oman and is on the list of the most of important Gulf markets in terms of number of visitors coming to Oman, especially since the tourist market of the UAE is characterized by proximity to distance Ease of land and air transport.

He added that the ministry is seeking to use all means of promoting tourism to return the sector to its normal path, including electronic means that are part of the emirate’s promotional plans.

Al-Ghasani said the ministry’s participation in the Arab Travel Market is the first of its kind for the ministry outside Oman after the pandemic and comes with the aim of continuing efforts to recover from the effects of the Corona pandemic, introducing Oman. tourism product and promotion of the latest tourist services, offers and destinations in the Sultanate of Oman.

Dammond Barlett, Jamaican Minister of Tourism, said Emirates and Gulf tourists are certainly able to offset the decline in some markets that are a source of tourists, noting that the ministry is seeking to strengthen co-operation with travel partners to offers personalized offers for Emirates and Gulf tourists, and is also working to expand Jamaica’s presence.In the region as a major tourist destination to ensure that the opportunities and options it offers reach the market directly by facilitating the procedures for obtaining visa upon arrival at the destination to ensure smooth travel experiences.

He added that Jamaica showed great interest in developing its relations with the Gulf countries, as it was one of the first countries to reopen its borders during the health crisis by imposing strict preventive measures, stressing that this is the first participation of Jamaica in the Arabian Travel Market, and succeeded on the sidelines of the pavilion’s activities in establishing cooperative relationships with interested providers to join the Jamaica Tourism Board. This is a clear proof of the focus of the Jamaican tourism sector, public and private, on reaching the UAE and Gulf tourism market.

Jamaica registered a successful participation in Expo 2020 Dubai; Where its national pavilion received more than 250 thousand visitors. The Jamaican Tourism Board aims to highlight the positive talks it is having with Emirates Airlines, aimed at improving its communication network with the Middle East, as well as meeting with new and existing business partners, in line with Jamaica’s efforts to benefited from its growing popularity. a favorite holiday destination.For travelers from the region.

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