Sharjah, May 10 / WAM / The Sharjah Investment and Development Authority (Shurooq) announced, during its participation in the 29th edition of the Arabian Travel Market, which is currently being held at the World Trade Center in Dubai, the projects “Al Saray Pavilion, Khalid Bin Ibrahim House “and” Najd Al Maqsar Village “. He reviewed three of the latest luxury eco-hospitality projects that enhance the attractiveness of eco-tourism in the country.
The Authority confirmed that the two new projects reflect its commitment to strengthening Sharjah’s position as one of the most prominent travel and luxury tourism destinations inspired by heritage in the region and the world. “Sharjah Heart” and “Shurooq” will transform this historic home into a 12-room hotel to give fans of authentic luxury hospitality a unique contemporary experience while staying in a historic home where an ancient family lived longer. than 100 years ago.
The Saray Suite project, Khalid bin Ibrahim House, whose development work is scheduled to be completed in the last quarter of 2022, fulfills Shurooq’s vision for the development of a tourist attraction center in the “Heart of Sharjah”, as the project represents an addition new. in the project “The Chedi Al Bait Hotel – Sharjah”, which was opened by Shurooq. In 2017, to evoke the historic structure of the UAE by reviving the local community lifestyle.
The “Najd Al-Maqsar Village” project is located in a mountainous area in the town of Khorfakkan on the east coast of the Emirate of Sharjah. It was developed by Shurooq and restored by the Sharjah Infrastructure Development Authority “Mubadara” as part of a major revitalization project for the Wadi Shi area, which it undertook with the aim of providing a new opportunity for tourists to experience the landscape. The diverse nature of the emirate, where Shurooq will transform 13 houses in the 100-year-old village of Najd Al-Maqsar into luxury homes and Emirati-style hotel units.
The project has completed 7 hotel units, in addition to the restoration of the upper castle of the village, which was built 300 years ago and offers a view of the historic valley from a height of 220 meters, in addition to a lounge, a cafe, barbecue area, outdoor areas and a glass. Shurooq will develop 9 villas with private pools and villas with private farms, climbing trails, horseback riding trails and other equipment.
As part of his fifteenth consecutive participation in the Arabian Travel Market 2022, Shurooq showcased three of his most recent projects in the field of ecotourism, namely “The Mountain Resort, Lux Khorfakkan” in the city of Khorfakkan overlooking the Arabian Sea and ” Al Bardi Resort, Lux Al Dhaid “. Located next to the Sharjah Safari project, the world’s largest safari project outside Africa, and the Rahal project, which offers luxury accommodation cabins on Hamriyah Beach.
The “Mountain Resort, Luxe Khorfakkan” project is located near Khorfakkan beach on the slopes of Jabal al-Suwayfa and features stunning views of the Arabian Sea and the surrounding landscape. It covers an area of 187,000 square meters and consists of 45 environmentally friendly hotel units, designed to ensure a sufficient level of isolation and privacy. Completion of the project in 2023.
Shurooq is developing the “Al Bardi Resort, Luxe Al Dhaid” project in Al Dhaid, Sharjah. The project consists of 35 luxury units in addition to a gym, spa, swimming pool, restaurant and children’s club. It is planned to open in 2023 near the “Sharjah Safari” project. Shurooq will organize in collaboration with the Environment and Protected Areas Authority, many activities that allow visitors to interact directly with wildlife and the management of the Al Jabal Resort and Al Bardi projects, once opened, will be entrusted to the company. Singapore “Lux Collective”.
On the other hand, the “Rahal” project offers 20 cabins on Hamriyah beach. When the project opens this year, it will offer tourists, water sports enthusiasts and beach activity enthusiasts the opportunity to enjoy an exceptional accommodation experience that offers all modern conveniences.
Following his success in managing the Sharjah Hospitality Group brand of the Sharjah Investment and Development Authority (Shurooq), Misk by Shaza was appointed to manage the Rahal and Najd Al-Maqsar Village projects. The Sharjah Hospitality Group, designed by Shurooq and Ahmed Obaid Al Qaseer, Acting Executive Director of the Sharjah Investment and Development Authority (Shurooq), confirmed that two new projects announced in the Arabian Travel Market 2022 improve Shurooq’s portfolio in hospitality and luxury tourism projects, as protecting the history of the ancient Emirate and its rich diversity is one of the most prominent sustainable development strategies in Sharjah under the leadership of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of Sharjah High Council and Ruler, and through his portfolio of projects in the luxury travel, ecotourism and hospitality sectors, Shurooq aspires to introduce residents and tourists from all over the world to the emirate’s aesthetics and heritage providing authentic experiences that preserve the environment and promote sustainability.
He said: “Shurooq’s diversified portfolio of projects reflects our vision to increase the investment prospects offered by the Emirates, and we are keen to participate in the Arab Travel Market, as it is an event that offers large investors in the sector. tourism and world travel with a valuable opportunity to communicate with us and learn about best practices and methods that have made our projects a benchmark for innovation and sustainability in the luxury travel and hospitality industry, in addition to exploring ways to invest in the strong and diverse economy of the Emirate of Sharjah, especially the leisure, hospitality and travel sectors.
For his part, Consulting Engineer Salah bin Butti Al Muhairi, Chairman of the Mubadara Initiative Implementing Authority, said: “We are committed to working on everything that would contribute to sustainable development and infrastructure development in the Emirates.” , express the importance of mutual cooperation with the Sharjah Authority for Investment and Development / Shurooq / to achieve common goals and visions and the impact of this cooperation on the completion of the announced projects to the maximum and in a way that ensures the expansion of experience and Sharjah’s tourism scene and its presence at regional and global level.
Tommy Lai, CEO of General Hotel Management Group Ltd., said: “Hotel Chedi Al Bait – Sharjah is known for its pioneering hospitality and innovative experience for visitors, and we look forward to enhancing the luxury heritage hospitality experience in this tourist attraction through Saray Suite, which will offer precious guests the opportunity to enjoy a new level with its opening.From the unique hospitality and experiences created for families and individuals during weekends, events and annual holidays in line with our group program dedicated to the guest experience, where our dear visitors will be able to enjoy the spaces that strengthen social communication and family ties in a luxurious hospitality and service experience according to the best international standards and levels.
For his part, Sanjeev Malhotra, Vice President of Shaza Hotels, said: We were pleased to launch Mysk Resorts under the Sharjah Hospitality brand in 2019, long before the boom of luxury heritage resorts in natural areas, and we are honored to we collaborate with Shurooq on the Rahal and Rahal projects. The village of Najd Al-Maqsar / and the expansion of the portfolio of luxury heritage projects that enrich the ancient travel and tourism experiences amidst the charming nature, away from the hustle and bustle of big city life.