Rotana plans to open 42 new hotels

Dubai: Anwar Daoud

Guy Hutchinson, President and CEO of Rotana Hotel Management, revealed that the company plans to open 42 hotels in the future, noting that it currently manages 70 operational hotels in the Middle East, Africa, Eastern Europe and Turkey.

Hutchinson told Al-Khaleej on the sidelines of the Arab Travel Market: “Expo 2020 was the main driver of the growth wheel in the UAE and had a significant impact on the recovery of the hospitality sector, especially in Dubai. Also, the launch of the exhibition came at the perfect time to restore the UAE’s position as a safe, virus-protected and well-managed travel destination on the international map, as evidenced by the height of global and regional demand for United Arab Emirates. .”

On the other hand, World Expo contributed to enable the UAE’s reputation as the number one destination for tourism globally, supported by a number of other factors to attract tourists and investors. With life returning to normal in the country, we have seen a boom in our hotels and are very optimistic about the continued strong growth rates throughout the year, especially as the UAE continues to lead the global recovery in the hospitality sector.

strong performance

He added, “Since 2021, the hospitality sector in the UAE has seen an accelerated pace of recovery and today is booming more than ever. We saw tremendous growth in RevPAR at our hotels in the UAE from October 2021 to March 2022 at rates that exceeded performance in the pre-pandemic period. I must say that the first quarter of this year was very positive, with a growing number of major international markets reopening their borders and easing restrictions. “For our part, we continue on our path to recovery with positive performance in all hotels and very optimistic expectations for the future of the sector in the UAE and the region as a whole.”

He explained: “At Rotana, we aim to improve our expansion and development journey. Rotana has more than 10,000 hotel rooms in 36 hotels in the UAE, and Rotana currently manages 70 operational hotels in the Middle East, Africa, Europe. East and Turkey, with four developing hotels in the region expected to open.Before the end of 2022, solid foundations have been laid to support the company’s growth.Rotana also plans to open 42 hotels in the future, 10 of which will add more than 3000 rooms to the market in the next three years.

Hutchinson continued: “Rotana continues to move forward by launching sustainable expansion plans taking advantage of the booming hospitality sector in the region and its impressive performance as a result of deep market understanding and local focus. Rotana also continues to be established through its core projects, new deals of beachfront hotels and resorts, mid-range hotels for business travelers, and serviced apartments it manages. Thanks to the strategic agreements signed, the group will be able to add more than 10,868 rooms to the region’s markets.

Accelerated recovery rate

He stressed that the pandemic has significantly affected the world economies and has significantly changed consumer habits. However, since 2021, the region’s hospitality sector has accelerated its pace of recovery and today is booming more than ever with the support of a growing number of major international markets that have reopened their borders and launched effective programs. vaccination. against the Corona virus (Covid-19). ).

He said: “The pandemic has significantly changed the habits of consumers, seeing them make more informed decisions about their preferences and tastes, looking for brands that meet their criteria based on trust and transparency. On the other hand, sustainability has gained more momentum since the pandemic outbreak, as consumers are looking for brands that take responsibility for reducing the impact of climate change, making sustainable travel a key focus. As telecommuting is becoming more and more popular, we are starting to see clients looking for job and leisure accommodation at the same time, as some sectors are flexible that allow employees to work from anywhere in the world, and I see that this trend is growing. . ”

He continued, “Flexibility remains a major attraction for customers when organizing their travel plans, especially with the constant updating of global travel controls. Guests often request hotels that have flexible check-in and check-out schedules, updated cancellation policies and free cancellations; Plus flexible upgrades allow guests to have a better room, so they can work and enjoy more space. “As business travel continues to flourish, companies adapting to the new level of flexibility will be at the forefront of the sector.”

main role

Hutchinson praised the UAE’s successful pioneering role in tackling the global pandemic, saying: “We must always remember the UAE government’s effort to tackle the pandemic since its inception. her, as she implemented the national sterilization program throughout the country, and issued laws and periodic updates that contributed to overcoming the scene. ” The government continued its commitment to make the UAE the best place to live by launching a national vaccination program, which helped reduce the number of infections and limit the spread of the virus, and the UAE has managed to establish their position as a global destination in the tourism and hospitality sectors, which is It has all the ingredients, to be the first destination for tourism and accommodation, with its excellent infrastructure and government services and facilities. , and the Emirates diversify with their tourism products, hotels and resorts with the diversity of environment and terrain, and the country experienced during the period following the spread of the pandemic a positive recovery, domestic tourism constituted its main branch. is due to government promotional campaigns that have contributed to highlighting the most prominent tourist destinations across the Emirate. world “had a positive impact on the tourism and hospitality sectors, as well as decisions to introduce a virtual work residence permit and a multi-entry tourist visa contributed to increasing the momentum of occupancy within hotels and resorts within the country.

He added, “There is no doubt that the government played a key role in establishing the country’s position as a safe and virus-free travel destination and the administration court on the international map. Also, the launch of Expo 2020 came at the right time, when the demand for international travel peaked. Moreover, the return of major exhibitions and events like Art Dubai and Arabian Travel Market encouraged the influx of tourists to the city. I must say that the first quarter of this year was very positive, with a growing number of major international markets reopening their borders and easing restrictions. Yes, we are witnessing a growing social synergy in the hospitality sector. “As life returns to normal in the country, we have seen a boom in our hotels and are very optimistic about the continued strong growth rates throughout the year, especially as the UAE continues to lead the global recovery in the hospitality sector.”

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