During its participation in the Arabian Travel Market exhibition in Dubai, May 9-12, the Sharjah Tourism Trade and Development Authority is reviewing Sharjah tourism strategies and plans to increase global confidence in the domestic tourism market during the recovery phase. , as well as promoting new major tourism projects in the Emirates.
The Sharjah Trade and Tourism Development Authority is participating in the 29th edition of the Arabian Travel Market, which will be held at the World Trade Center in Dubai from 9 to 12 May and sheds light on the future of the’s industry. travel and tourism.
The authority’s participation in this global event stems from its determined commitment to support the most prominent current and future projects in the Emirates, as well as to promote and develop tourist destinations in order to attract more tourists and visitors to the Emirates, as well as discover new opportunities for collaboration. with a selection of the most important international institutions and companies in the tourism sector.
During the exhibition, the authority sheds light on tourism strategies in Sharjah and plans to boost global confidence in the domestic tourism market during the recovery and normalcy phases after the pandemic, as well as promoting new major tourism projects in the Emirates.
The Authority is keen to participate in this international exhibition, every year, because of the tremendous opportunities it offers to all workers in the tourism industry, to meet, communicate, exchange experiences and learn about best practices mira.
Through its participation this year, the authority seeks to review the emirate’s promotional plans to attract more tourists and to collaborate with its strategic partners participating in the Sharjah Pavilion, in order to raise awareness of tourism services and projects, as well as to highlight the latest tourism developments and various experiences available in the Emirates to build the sustainable tourism sector.
His Excellency Khalid Jassim Al Midfa, Chairman of the Trade and Tourism Development Authority in Sharjah, confirmed that the “Arab Travel Market” exhibition is entering an important transitional phase that the global tourism sector is currently experiencing with a return to normalcy, after almost complete completion. eradicating the pandemic constraints on travel and aviation, which requires the presence of a prominent platform to shed light on sector developments locally and globally and to review future visions and plans for tourism. He said: “Our participation in this exhibition is an ideal opportunity to improve communication between all stakeholders and to discuss ways to rebuild effective innovation-based partnerships and achieve sustainability standards for the global travel system and tourism. “
He added that this participation is a unique opportunity to review the potentials and tourism potentials of Sharjah, in various fields and sectors, as a translation of the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, member of the Supreme Council and Ruler. of Sharjah, to enhance and consolidate the Emirate’s position globally as a leading tourist destination with tremendous diversity in its products and experiences Tourism that meets the demands and aspirations of tourists from all over the world, noting that the authority is tends to be an active part of this international platform that brings together experts, stakeholders and decision makers under its umbrella, in a special tourism event, which has proven over the years its great ability and role in shaping the global sector of tourism and building inspiring perceptions about the future around it.
Al Midfa stressed the importance of Sharjah’s participation this year in the Arabian Travel Market exhibition, given that the Emirate of Sharjah embraces a unique tourism product with a variety of experiences, for all family members of different age groups and diversity of interests, in light and its distinctiveness with destinations that meet the aspirations of lovers of eco-tourism, adventures and outdoor activities, keeping pace with it. .
For her part, HE Hana Saif Al Suwaidi, Chairman of the Sharjah Environment and Protected Areas Authority, said that the Arabian Travel Market, the leading global exhibition for the domestic and foreign tourism sector in the Middle East, represents an opportunity for showcase the unique tourist destinations and attractions offered by the Emirate of Sharjah, especially the reserves and places that combine tourism and nature, which are becoming increasingly popular with tourists in the region and the world.
Her Excellency indicated that the authority participation in the Emirati pavilion in the exhibition will focus this year on the Sharjah safari, the largest safari in the world outside Africa, which is unique in the content of more than 120 species in an environment similar to African lifestyle. and over an area of eight square miles.
For his part, His Excellency Ali Salem Al Midfa, Chairman of the Sharjah International Airport Authority, said: “At the Authority, through our participation in the Arabian Travel Market 2022 exhibition, we are keen to enhance and complement the efforts made by the Emirates of Sharjah to revitalize the tourism sector, to highlight our successful experience in dealing with and addressing the Covid-19 pandemic, and to provide safety and security for travelers and customers, highlighting new intelligent facilities and services, and development and expansion projects to attract new airlines and cargo companies to Sharjah International Airport.
Manal Ataya, Director General of the Sharjah Museums Authority, said cultural institutions have always been a major destination for domestic and international tourists, noting the need to inform specialists in the tourism and travel industry about the rapid response provided. from the UAE to examinations. and vaccinations during the global pandemic, which affected many museums around the world, making the country one of the safest places in the world to visit and travel last and this year.
She emphasized the effort, through participation in events such as the Arabian Travel Market exhibition, to increase the number of visitors to the Emirates and the country, and expressed the aspiration to welcome new visitors and offer them and their families opportunities to enjoy having. experiences offered by our museums, to inform them up close about the culture and heritage of the UAE and their ancient history.
Ahmed Obaid Al Qaseer, Acting Executive Director of the Sharjah Investment and Development Authority (Shurooq), said: “Shurooq is committed to participating in the Arabian Travel Market for the 15th time in a row, based on the importance that the event represents for the authority as a platform and an opportunity to showcase Shurooq përpjeks sustainability efforts through new and innovative projects and initiatives, with the aim of improving Sharjah’s position as a preferred destination for tourism and investment in the sector promising. “
The Sharjah Tourism and Tourism Development Authority heads the Sharjah pavilion participating in the exhibition, which includes 24 entities, 7 of which are government agencies and 17 other entities from private sector tourism, travel and hospitality companies.
Entities participating in the pavilion include Sharjah International Airport Authority, Environment and Nature Reserve Authority, Sharjah Museums Authority, Sharjah Awqaf Department, Sharjah Heritage Institute, Sharjah Sports Council, Sharjah Car Club, Air Arabia Sharjah Airport Travel Agency, in addition to a number of popular hotels, resorts and travel agencies in the Emirates.