Swiss Graubünden attracts Gulf families to spend extraordinary summer holidays outdoors

Visitors to Switzerland from GCC countries in the pre-pandemic period earned nearly 1 million hotel room nights a year, equivalent to 9% of total arrivals, generating over $ 435 million in revenue.

Net hotel rooms used by visitors to the UAE in the second half of 2021 exceeded pre-pandemic levels in the second half of 2019 by 20.8%

Pandemic request to visit Graubünden for outdoor activities and health and wellness to boost inbound tourism at GCC this summer

Dubai, United Arab Emirates: The Swiss region of Graubünden aims to attract a record number of visitors to the GCC this summer, with a focus on excellent outdoor activities and health and wellness activities for the whole family.

The Graubünden Summer Campaign highlights a range of summer vacations aimed at GCC tourists looking to enjoy a more relaxed and healthy family holiday. Visitors will be able to experience the wonderful natural beauty, thermal baths and outdoor activities in a mild climate, offering the perfect holiday from the extreme summer heat in many parts of the GCC region.

In addition, Graubünden features a wide range of hotels, serviced apartments, Michelin-starred restaurants and comprehensive cultural experiences, making it the ideal destination for Gulf families this summer.

On this occasion, Tamara Lovell, Head of Business Development for Tourism Graubünden (Visit Graubünden), said: “We are pleased to welcome visitors returning from the GCC after two turbulent years as a result of the pandemic, so we want to “We offer them an extraordinary holiday this summer on a global scale, making this area a great holiday destination.”

“Our region is known for some of the best hotels, resorts, unforgettable dining places and some of the best welfare and well-being experiences anywhere in the world, something we want to share with the rest of the world,” he added. Lovell.

The UAE and Saudi Arabia are the largest source markets for tourists in Switzerland by the GCC, each with 35%, Kuwait and Qatar contributing about 12% each, with visitors from Bahrain and Oman accounting for 6%.

According to the latest figures from Swiss Tourism, residents of the UAE staying in hotel rooms in Switzerland have already exceeded pre-pandemic levels.

The number of sleep nights recorded increased by 20.8% from 188,384 to 227,482 hotel nights, comparing the figures between July and December 2021 with the same period of 2019.

The number of arrivals in the UAE increased from 75,084 to 85,632, over the same period in 2019 compared to 2021, moreover, a recent YouGov study highlighted Switzerland as the number one overseas destination for UAE residents Arabic.

Tourists at the GCC in the years leading up to the pandemic were usually responsible for staying around one million hotel nights in Switzerland each year at a daily cost of about $ 466 a day.

According to Statista, a German company specializing in market and consumer data, GCC accounted for 9% of total arrivals in 2021.

The Swiss federal government also announced that visitors from the Gulf Cooperation Council countries are no longer required to submit an entry form or certificate of a vaccine or a negative PCR test, and social restrictions have also been eased in Switzerland and there is no need to wear. masks and a BC R certificate) is negative when you enter hotels, restaurants or shops.

“Fresh air, wonderful natural beauty, a mild climate and healthy outdoor activities like walking, cycling and sailing in particular this summer make Graubünden an ideal place for families who want to get away from the hustle and bustle of life.” said Lovell.

Making up 17.2% of Switzerland’s total area, Graubünden is the largest and most densely populated region, with a population of just over 200,000 and Switzerland’s population of 8.6 million.

The Graubünden region is world-renowned for its natural spas, scenic landscapes, vibrant green valleys, snow-capped peaks and crystal clear Alpine lakes, and mountain train trips to the Rhine Valley are among the most fascinating in the world. . It is even possible to visit four different countries in one day: Switzerland, Liechtenstein, Austria and Italy.

In addition to the charming resorts of St. Moritz and Davos, there are many other destinations worth exploring like Vaals, the house of thermal baths built of 300 million year old stone, and the surrounding villages of Flims and Laax, famous for its clean lakes.

They love stories, the small town of Mayenfield is where the classic Heidi children’s novel takes place.

Travel to Graubünden by GCC is very easy, with Emirates, Qatar Airways and Etihad Airways flying an average of 38 times a week to Zurich or Milan, and there are excellent road or rail links from Geneva and Munich as well.

Graubünden is also very popular and close to Middle Eastern culture, most restaurants offer halal menu options and many hotels have Arabic-speaking staff.

For more information, please visit the official Graubunden Tourism website via the following link:

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About Graubünden:

Graubünden is the largest canton in eastern Switzerland and is known for its stunning alpine landscapes and winter sports. St. Moritz is a wealthy city full of luxury resorts and hosted the 1928 and 1948 Winter Olympics, offering skating rinks, an outdoor skating rink and ice skating. Davos, home to the annual World Economic Forum, is famous for skiing and hiking. The Engadin Valley features traditional whitewashed houses decorated with graphite plaster.

About Graubünden Tourism (visit Graubünden):

Train travel through the Alps to the Rhine Valley is one of the most fascinating railroad trips in the world. In addition, it has great gastronomy with a Michelin star, luxury hotels, shopping malls and you can also visit four different countries in one day: Switzerland, Liechtenstein, Austria and Italy.

Graubünden is also home to the longest skating race in Switzerland, which is more than three kilometers long. The resort village of Fals is home to thermal baths built of 300-million-year-old stone, the village around Flims and Laax is known for its pristine lakes, and the small town of Maienfeld is the birthplace of Heidi’s classic child heroine.

For media questions, please contact:

kalo acid

Director of Public Relations

Indigo Icon Tower – JLT

Dubai, United Arab Emirates

Office phone: +971 4 3652711

Mobile: +971 55 822 5770


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