Samaher Seif El Yazal
Social media contributed to the spread of my role models
I like my short hair..and my models are inspired by my ideas
A stylist from Bahrain, who managed to impose herself in the art of designing jalabiyas, abayas, wedding dresses and occasions. From a young age, she excelled in designing her clothes, paying attention to the smallest details and diversifying between patterns and fabrics. She made sure her pieces stood out from a touch of luxury, sophistication and modernity and for over 3 years, her name shines in the country and in the bay through the brand founded by “Diva”, and she has left traces with designs of her inspiration.
In her interview with Al-Watan, stylist Maha Abdel Rahim confirmed that the market for galabies and handicraft design has recently revived due to what Bahrain offers to entrepreneurs through the Tamkeen Labor Fund, with numerous programs and financial solutions and technical, in addition to investment opportunities offered by the Development Bank of Bahrain in many areas. She referred to the government’s awareness of the importance of the role of entrepreneurs in the development of the national economy. Today it is easy for anyone with the skills, thinking and creativity to labor market and introduce its product.
Below is the text of the interview
First of all, tell us how you got into the field of design?
– The idea of fashion design came from my interest in this hobby since childhood, where I designed my own clothes, be they galabiya, dresses or abaya. The designs are well received by people, family and friends, who in turn encouraged me to develop my talent and continue to implement more designs.
When did you actually start the world of fashion design as a career?
– Professional start as a clothing designer specializing in jalabiya, abaja, bridal dresses, events and evenings, which are designed with an elegant and special character, began more than three years ago, when the operator’s production line began to flourish, thanks to spreading through social media, which directly contributed to the recognition of the Gulf market and the designer of Palms Bahrain for Gulf women.
What trace are you trying to highlight through your models? What are the categories you are aiming for?
When you set yourself a clear goal, then you will have a deeper understanding of the specialty you want. My belief in my special touches motivated me to put my mark, which aims to make pieces that are as luxurious and simple, in addition to great reliance on a variety of materials and fabrics and on manual work, whether it was in the stages of para. of design, starting with hand drawing drawing, or the art of doubt or embroidery in a simple and elegant way.
And in relation to the target groups, mainly the women and girls of Bahrain and the Gulf, who by nature are looking for elegance, sophistication, the best and most prominent materials, which are satisfied with the modernity of production and those who love the elegant and attractive appearance, in addition to the category of children and there is a special seasonal production line for them to be on special occasions such as holidays. And the days of birth or the holy month of Ramadan.
Pricing..what does it depend on?
– The pricing depends on several factors; Because the design of the clothes varies according to the type of fabric and the type of accessories that are placed on the piece as well as the type of case, but in general the client who seeks perfection and elegance in choosing the clothes appreciates. the piece she wears and appreciates its price.
Tell us about the season of Ramadan?
– Jalabis are part of our identity in Ramadan, especially the Arab and the eastern one, and in general the month of Ramadan is karim in its nature, as the market of the holy month is considered one of the best markets; Because women are adorned with galabi throughout the month, due to the nature of Ramadan, with religious and Ramadan evenings and ghabkata in which women gather. This is why there is a huge demand for galabiya this month, as the demand for galabiya and Moroccan kaftans has increased in the recent period, which gives luxury character with femininity to the client, besides there are many specialized ones. year-round exhibitions in Bahrain that contribute to attracting clients from Gulf Cooperation Council countries, and I am always eager to Participate in such exhibitions, which attract a large number of exhibitors.
Who do you admire from Bahraini and Arab designers?
– Of course, I’m a big fan of Bahraini stylist Kobra Al Qaseer and I like her top – notch models and I admire international stylist Elie Saab when it comes to dress design.
Every designer has his own printer and I prefer to get special designs from my inspiration.
Where do you get ideas for your parts?
– I rely on my ideas and try to create every design from my imagination and taste. Thank God every design I design will be admired by customers and soon God willing a collection of dresses and abajas will be launched. I hope everyone will like.
What are the main challenges you faced?
– In every profession there are challenges, without these challenges there is no development in the field of work, and these challenges can be motivating to achieve positive results and gaps at the market level, for example, we can face quality change. of fabrics according to what is in the domestic market, where we offer the product with designs proportional to Fabrics and due to the lack of this type in the market and the presence of other types of fabrics, the design changes, and in this case it is necessary to the general tastes of the clients are taken into account so that the quality that has been presented in the past does not differ from the quality of the new one. The challenge is also in the fierce competition in the field of design between entrepreneurs and create. of extraordinary designs.
Tell us about the jalabiya market in Bahrain?
In general, in Bahrain, it has recently started to recover, as this is due to the high taste enjoyed by women in Bahrain, in addition to the growing demand for these crafts. This is due to the spread of this activity on social media and the facilities offered by the Kingdom of Bahrain for entrepreneurship. The market today has numerous programs offered by the state for entrepreneurs through the “Tamkeen” Labor Fund, which provides financial and technical solutions for entrepreneurs. , in addition to the Bahrain Development Bank. , which also offers investment opportunities for micro-enterprises Ministry of Labor and Social Development.
Samaher Seif El Yazal
A stylist from Bahrain, who managed to impose herself in the art of designing jalabiyas, abayas, wedding dresses and occasions. From a young age, she excelled in designing her clothes, paying attention to the smallest details and diversifying between patterns and fabrics. She made sure her pieces stood out from a touch of luxury, sophistication and modernity, and for over 3 years, her name shines in the country and in the Persian Gulf through the brand she founded, Diva, and she has left her mark with its inspired designs.
In her interview with Al-Watan, designer Maha Abdel Rahim confirmed that the market for galaxy design and handicrafts has recently revived due to Bahrain’s offer to entrepreneurs through the Tamkeen Labor Fund, including numerous programs, solutions financial and technical, in addition to the investment opportunities offered by the Development Bank of Bahrain in many areas. She noted the government’s awareness of the importance of the role of entrepreneurs in the development of the national economy. and creativity to enter the job market and introduce its product. Here is the text of the conversation: