Emirates News Agency – Sharjah Tourism showcases its promotional plans at Arabian Travel Market 2022

Sharjah, May 5 / WAM / Sharjah Trade and Tourism Development Authority is participating in the 29th edition of the “Arabian Travel Market” exhibition, which will be held at the World Trade Center in Dubai from 9 to 12 May and sheds light on the future of the travel and tourism industry.

The authority’s participation in this global event comes from the reality of its determined commitment to support the most prominent current and future projects in the Emirates and to promote and develop tourist destinations in order to attract more tourists and visitors to the Emirates and discover new opportunities for collaboration. with a selection of the most important international institutions and companies in the tourism sector.

During the exhibition, the authority sheds light on tourism strategies in Sharjah and plans to boost global confidence in the domestic tourism market during the recovery and normalcy phases after the pandemic, as well as promoting new major tourism projects in the Emirates.

The Authority is keen to participate in this international exhibition every year because of the tremendous opportunities it offers to all workers in the tourism industry to meet, communicate, exchange experiences and learn about best practices.

Through its participation this year, the authority seeks to review the emirate’s promotional plans to attract more tourists and to collaborate with its strategic partners participating in the Sharjah Pavilion to raise awareness of tourism services and projects, as well as to highlight the latest of the emirate. tourism developments and the various experiences available in the emirates to build a sustainable tourism sector.

His Excellency Khalid Jassim Al Midfa, Head of the Trade and Tourism Development Authority in Sharjah, stressed that the “Arab Travel Market” exhibition comes at an important transitional stage that the global tourism sector is currently experiencing with a return to normalcy after removal almost complete. of pandemic restrictions on travel and aviation, which requires the presence of a prominent platform to highlight sector developments locally and globally and review future visions and plans for tourism. He said: “Our participation in this exhibition is an ideal opportunity to improve communication between all stakeholders and to discuss ways to rebuild effective innovation-based partnerships and achieve sustainability standards for the global travel system and tourism. ”

He added that this participation is a unique opportunity to review the potentials and potentials of tourism for Sharjah in various fields and sectors, a translation of the vision of His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, who aims to strengthen and consolidate the position of the emirate globally as a major tourist destination that enjoys tremendous diversity in its products and experiences. Tourism that meets the demands and aspirations of tourists from all over the world, noting that the authority is keen to become an active part of this international platform, which brings together experts, stakeholders and decision makers under its umbrella in an event of special tourism that has proven over the years its ability and great role in shaping the parameters of the sector Global tourism and inspiring construction future perceptions about it.

Al Midfa stressed the importance of Sharjah’s participation this year in the Arabian Travel Market exhibition, given that the Emirate of Sharjah expects a unique tourism product with different experiences for all family members of different age groups and diversity of interests, in light of its distinctiveness with destinations that meet the aspirations of lovers of eco-tourism, adventures and outdoor activities, while on the other hand, goes hand in hand with the interests of lovers of culture, art and entertainment for the wealth of the emirate’s busy agenda during all year round. .

For her part, HE Hana Saif Al Suwaidi, Chairman of the Sharjah Environment and Protected Areas Authority, said that the Arabian Travel Market, the leading global exhibition for the domestic and foreign tourism sector in the Middle East, represents an opportunity for showcase the unique tourist destinations and attractions offered by the Emirate of Sharjah, especially the reserves and places that combine tourism and nature, which has become increasingly popular with tourists in the region and the world.

Her Excellency indicated that the authority’s participation in the Emirati pavilion in the exhibition will focus this year on Sharjah Safari, the world’s largest safari outside Africa, which is unique in the content of more than 120 species in an environment similar to African lifestyle and in an area of ​​eight square kilometers.

For his part, His Excellency Ali Salem Al Midfa, Chairman of the Sharjah International Airport Authority, said: “At the Authority, through our participation in the Arabian Travel Market 2022 exhibition, we are keen to enhance and complement the efforts made by the Emirates of Sharjah to revitalize the tourism sector and highlight our successful experience in addressing and addressing the Covid-19 pandemic. Providing safety and security for passengers and customers, highlighting new intelligence facilities and services, and development and expansion projects to attract airlines and new cargo companies to Sharjah International Airport.

He expressed the aspiration to participate in this year’s edition of the exhibition, as it is a platform that unites decision-makers at the level of tourism and travel in the region under one roof to shed light and exchange ideas in light of this recovery. the vital sector and its return to its natural path and its recovery from the consequences of the global epidemic.

Manal Ataya, Director General of the Sharjah Museums Authority, said cultural institutions have always been a major destination for domestic and international tourists, noting the need to inform tourism and travel professionals of the prompt response provided by The UAE to examinations and vaccinations during the Global Pandemic that affected many museums around the world, which made the country one of the safest places in the world to visit and travel past and present years.

She emphasized the effort, through participation in events such as the Arabian Travel Market exhibition, to increase the number of visitors to the Emirates and the country, and expressed her aspiration to welcome new visitors and offer them and their families opportunities to enjoy the rich. the experiences offered by our museums to inform them up close about the culture and heritage of the UAE and their ancient history.

Ahmed Obaid Al Qaseer, Acting Executive Director of the Sharjah Investment and Development Authority (Shurooq), said: “Shurooq is committed to participating in the Arabian Travel Market for the 15th time in a row, based on the importance that “The event represents authority. as a platform and an opportunity to showcase Shurooq’s efforts for sustainability through projects. And new and innovative initiatives aimed at improving Sharjah’s position as a preferred destination for tourism and investment in this promising sector.”

He added: “We tend to facilitate investor access to all the opportunities available in the tourism sector in the Emirates Sharjah, especially as it is a sector that carries many opportunities and is characterized by diversity and wealth in environmental, urban and levels. cultural, and at the same time is able to meet the needs of visitors and enrich their experience with the options it has. ” and components in the hospitality and leisure sector.

The Sharjah Tourism and Tourism Development Authority heads the Sharjah pavilion participating in the exhibition, which includes 24 entities, 7 of which are government agencies and 17 other entities from private sector tourism, travel and hospitality companies.

Entities participating in the pavilion include Sharjah International Airport Authority, Environment and Nature Reserve Authority, Sharjah Museums Authority, Sharjah Awqaf Department, Sharjah Heritage Institute, Sharjah Sports Council, Sharjah Old Cars Club, Air Arabia Travel Agency. a number of the most popular hotels, resorts and travel agencies in the Emirates.

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