The new BMW 7 Series: the luxury of luxury cars and the latest innovations in the digital age

BMW is leading the luxury car segment in a new era of development and prosperity, adopting innovative technologies in the fields of sustainability and digitalization that are at the heart of the new BMW 7 Series.

This approach is clearly embodied in the new BMW 7 Series, joining the all-electric sedan in the brand’s luxury class fleet. The new car shows how an exclusive driving experience, the ultimate sense of luxury on board and a commitment to durability can be combined. The new BMW 7 Series offers a diverse range of engines, from powerful combustion engines, to performance tuned parallel hybrid systems, to the latest model based on an all-electric engine, for the first time ever.

Innovative technologies that embody their power to be a milestone in the current era:

The new BMW 7 Series has a contemporary style that emphasizes a range of essential elements in its exterior and interior design. In the luxury segment, the design of the front of BMW vehicles brings exemplary, pioneering features to the brand style, while maintaining a clear distinction between these models and others in the BMW Group. It also features innovative technological features like the theater screen from BMWThe BMW iDrive multi-sensor experience powered by the latest generation of the BMW 8 operating system, in addition to the BMW curved screen and automatic parking assist when maneuvering in tight spaces, are new and evolving standards for a luxury electric sedan.

The world premiere of the new BMW 7 series will take place in April 2022 and its launch in global markets from November 2022 to be a major milestone in the world of electric cars and to herald a new era that paves the way in the luxury car. sector at the same time.

The role of the new BMW 7 series in keeping pace with the sustainability objectives:

The new BMW 7 Series supports its mission of sustainable mobility with ambitious goals to reduce its carbon footprint and has been the Series 7 strategy since its inception. An emirate company supplies a set BMW Since 2021, in aluminum, produced using pure solar energy in the UAE. The company also produces light metal using electricity generated by a solar power complex, located in the Dubai desert. The amount of aluminum from the Emirates company will cover almost half of the annual demand of the Landshut plant, the BMW Group Group’s only light metal casting plant in Europe, to produce the electric motor parts installed in the new BMW series 7, such as cylinder heads, engine boxes and parts for mechanical propulsion systems. Electrical, except chassis parts.

Exterior design: New frontiers of confidence, power and durability in the world of luxury cars

The expressive touches of the design underline the strength of the exterior of the new BMW 7 series, taking it to new heights in the world of luxury and durable cars. The front fascia is designed in a prominent vertical position, with a combination of the large illuminated BMW kidney grille, enhancing the overall impression of character and its strong presence. The headlights are innovatively and uniquely designed in two identical parts, giving the new Series 7 a very special and distinctive character.

INTERIORS AND EQUIPMENTS: Extraordinary and comfortable travel comfort in an innovative atmosphere

The interior design strikes a pioneering balance between the driving dynamics and travel comfort of its latest generation BMW 7 Series. The interior offers an innovative and captivating atmosphere to enjoy an extraordinary journey into the world of luxury and creativity represented in the cabin with a curved screen from BMW, a range of digital screens, extra luxurious driver modes, the new BMW interaction bar and modern gears.

The second row of rear seats is designed in a modern and spacious way, as well as innovative elements surrounding the seat that embody the brightness and sophistication of the new model such as the BMW theater screen and ultra-comfortable seats supported by exceptional control functions. different positions, giving the cabin the distinctive features of luxury and Absolute luxury.

The new BMW 7 Series includes two advanced M-Class models:

The BMW 7 Series range is expanding worldwide to include two BMW M models equipped with electric propulsion systems. The first BMW M760e xDrive is designed with an engine that produces 571 horsepower and 800 Nm of torque. The new model will be officially introduced in the spring of 2023. Its electric motor generates a temporary power of 40 hp when acceleration is in the ‘activator’ position. The unique design of the exterior, interior and exhaust system with the last two pipes embodies the innovative engineering philosophy and performance characteristics of the BMW M with integrated hybrid technology.

The second model will be equipped with the new BMW i7 M70 xDrive, with an all-electric steering system for both engines on the front and rear axles. The second new model will be on the market soon during 2023. The engine generates more than 600 horsepower and a maximum torque of more than 1000 Nm. It is considered one of the fastest BMW models on the road, accelerating from 0 to 100 km / h in less than 4.0 seconds.

A unique digital experience with the new BMW iDrive concept and the BMW 8 operating system:

The new BMW 7 Series offers customers a BMW iDrive multisensory experience with the latest generation of the BMW 8 operating system, a fully digital curved display, the innovative BMW interaction bar and key technology features such as the BMW Intelligent Virtual Assistant, as well as features Driver-specific luxury accessories The latest version of the BMW Head-Up Display, the first available improved behind-the-scenes information display function and intuitive driver-car communication technology take driving pleasure to a whole new level .

Rear seat passengers are greeted with fun screens of a kind on the new BMW Theater display, a 31.3-inch, 32: 9, 8K panoramic screen that extends from ceiling to bottom in a distinct technical move, making in-line second of the seats seem to be seated.To watch a movie in an exclusive private cinema on board. The driver and front passenger can also use on-demand video streaming on YouTube on the control screen, the first for an advanced and additional feature.

Unlimited in-car entertainment with the BMW theater screen and Amazon Fire TV:

One of the most luxurious experiences offered by the new BMW 7 series is the BMW theater screen with integrated Amazon Fire TV. This includes a 31,311 BK touchscreen with Bowers & Wilkins precision audio system and seat sound effects, remote controls integrated into the innovative BMW Touch Command touchscreen and a rear shadow system that works automatically when the BMW Theater screen is on.

The Middle East will witness the launch of the following models soon:

– car BMW i7 xDrive60:

  • Battery electric car, 400 kW / 544 hp, 745 Nm, 0-100 km / h in 4.7 seconds, top speed 240 km / h, two-phase gearbox with a fixed ratio.

– car BMW 735i:

  • Mild hybrid (48V), with 6 cylinders in line, with overload BMW Dual turbo, 210 kW / 286 hp, 425 Nm, 0-100 km / h in 6.7 seconds, transmission Steptronic Eight speeds.

– car BMW 740i:

  • Mild hybrid (48V), with 6 cylinders in line, with overload BMW Twin turbo, 280 kW / 380 hp, 540 Nm, 0-100 km / h in 5.4 seconds, top speed 250 km / h, transmission Steptronic Eight speeds.

– car BMW 760i xDrive:

  • Smooth 8-cylinder (48V) supercharged hybrid engine BMW Dual turbine, 400 kW / 544 HP, 750 Nm, 0-100 km / h in 4.2 seconds, top speed 250 km / h, transmission Steptronic Eight speeds.

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