The cloud kitchen revolution … Technology is changing the rules of the restaurant game

Despite the many advantages that cloud kitchens offer, as they open a new path for investment, they remain subject to the risk of difficult economic conditions experienced by the entire population of the world.

  • Restaurants struggle to find an outlet to keep it alive.

The life map of the planet’s inhabitants has changed as a result of the Covid-19 pandemic and successive mutations of the virus, as the world today is experiencing an unprecedented global economic downturn, forcing thousands of institutions, if not hundreds of thousands. , to close, but we as human beings are created to adapt to different environments, and to find solutions, challenges and difficult situations.

The Corona virus urged operating points that depend on personal interactions, such as restaurants, to think carefully after the major failure that struck them as people were reluctant to visit closed or crowded places to avoid infection, and therefore restaurants did their best to combat the crisis, focusing on proven delivery and delivery options.It is the core of this sector. Here, the way was to spread a new concept based on the idea of ​​cloud kitchens, ensuring that the industry was reset according to emergency data.

Ghost kitchens

With fierce competition growing and in the light of numerous technological innovations, restaurants are trying to find a way to keep them alive in the food industry sector, and this is exactly what “Cloud Kitchen” or “Cloud kitchen” offers. , and is one of the concepts introduced in the food industry to save restaurants from the Corona storm.

Cloud Kitchen, Virtual Kitchen, Ghost Kitchen, Dark Kitchen, etc. with a purpose and meaning, it is a restaurant only with delivery without a physical dining area or counter for receiving food. It is a restaurant kitchen that accepts orders for delivery only without a traditional restaurant or dining area.

It is just a functional kitchen for food preparation, it functions as a production unit, there is no fancy infrastructure, no waiters, no tables, no furniture, absolutely nothing and more than one brand can share the use of the same infrastructure, viz. brands can rent these spaces on a monthly basis or on a usage basis. For example, a brand that operates at night can rent the place only for the night, while space and kitchen appliances can be used by a brand that operates during the day.

The working area of ​​the combined kitchen is on average about 110-170 square meters and can accommodate 6-10 different brands of restaurants at the same time.

technology midfielder

From this new term, technology raises its head again and proves to be an important and necessary hinge in the new structure of human life; In cloud kitchens, the issue can not be realized without the Internet and modern means of communication, as cloud kitchens offer their food services of various shapes and types via the Internet in personalized applications that make it easier for their customers to order and pay. online and get food in their homes with the click of a button.

Perhaps more than just picking and getting a meal at the click of a button, cloud kitchens work with unique technology that allows them to take advantage of food distribution applications and use it to collect large amounts of data about determine what type of food to produce for specific neighborhoods and when demand is likely to be greatest.

And things may take another turn in the future, as we may see robotic chefs preparing ready meals provided by drones, robots or autonomous vehicles delivering food to your door. This is not far off Amazon if it tries to take the lion’s share of the field.

Rapid investment growth

Over the years there has been an increase in the number of workforce in various segments. As a result, most consumers around the world, especially in developed countries, are looking for food products that can be prepared and served within a limited time. Consequently, many fast food products on their part have seen great demand over the last two years, driving the growth of the cloud kitchen market.

Also, the busy lifestyle adopted by most consumers is giving way to cloud kitchen products to witness an increase in sales, with reports showing that the cloud kitchen concept is moving forward with the highest annual growth rate of composite (CAGR) among other sectors in the restaurant industry, and is considered the smartest way to manage the restaurant business.

It is also estimated that the online food delivery market will grow 10-fold in the next 10 years, from $ 35 billion today to $ 365 billion by 2030. Other reports have shown that the global market for cloud computing kitchens is estimated be $ 43.1 billion in 2019. is likely to reach $ 71.4 billion by 2027, with a compound annual growth rate of 12.0% from 2021 to 2027.

At the Arab level, the UAE market is witnessing a significant increase in investment within this new sector and reports indicate that this service is ready for strong growth, as cloud kitchens have become the preferred options for new restaurants. and existing, especially after the explosion. of the Corona epidemic globally and periods of stone and ban, in addition to the impact of Expo 2020 Dubai, which brought with it a wave of global visitors.

Despite the many advantages that cloud kitchens offer, as they open a new path for investment, they remain subject to the risk of difficult economic conditions experienced by the entire population of the world. With reports showing the possibility of rising food prices, the question remains: which is better; The cost of preparing a meal at home or buying it?

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