Aswan regains his visual identity .. Placing a logo on buildings and vehicles .. Photo

Aswan restores his visual identity through models designed in a unique style within Aswan Governor’s visual identity projects. One of the steps of the “Visual Identity” project is a distinctive Aswan-specific “logo” design, which is a logo that appears everywhere in the world, everyone knows that it is specific to Aswan.

This logo is placed in a large number of government buildings and facilities, archeological and tourist facilities, as well as hotels, in addition to its placement in inland transport, taxis and river boats. The logo is also placed on the lighting poles on Nile Corniche street in Aswan city.

Visual identity works contribute significantly to the appearance of Aswan in a developed way that matches the development in different parts of the world, as well as emphasizing the cultural heritage of Aswan to enhance the sense of identity and belonging, and to bring out highlight the material heritage and make it accessible to the public locally and regionally.

The Visual Identity Project aims to show Aswan in a new way that combines the nobility of the past and the authenticity of the present, and the work of the Visual Identity project follows the directives of President Abdel Fattah El-Sisi at the end of Week Upper Egypt.

The visual identity project is the embodiment of artistic paintings expressing Aswan’s heritage on murals, fences, facades of government buildings and facilities, in addition to means of transport, transportation, sailing boats and others, to highlight the diverse heritage, cultures and the arts.

The Governor of Aswan continues the artistic works and cultural murals within the project of visual identity design. Aswan.

The Governor of Aswan has completed the implementation of the visual identity project and the development of models for various means of transport and transport in 1250 minibuses and taxis, in addition to sailboats and river boats, the target of which are 1061 boats, which will be included in the second phase of the project to design the visual identity of the city of Aswan, to adapt to the distinctive character of the heritage. For Aswan, an integrated database is being prepared for the target numbers for the implementation of the visual identity project in in relation to the remaining mass means of transport.

The first phase of the visual identity design project included the tourist route from Aswan Airport to Aswan Train Station, Airport and Railway Station. As for the second phase, it aims to focus on the interior of the Aswan Governor and the visual identity aims to attract more tourists to the Aswan Governorate.

The Aswan Governorate is preparing to begin the implementation of the second phase of the implementation of visual identity designs. The project includes heritage features from different periods, where all the details of the “visual identity” project are being completed and an integrated and accurate database is being prepared for the target numbers for the implementation of the visual identity project, for serve as a genetic fingerprint for the Governor of Aswan and show the city of Aswan in a new way that combines the nobility of the past and the splendor of the present and preserves the heritage values ​​expressed by the visual elements that influence the impression of citizens and visitors to the city and increase the tourist value of Aswan.

In the city of Abu Simbel, south of the Aswan Governor, Banks Square and Abu Simbel Temple Street were decorated with artistic designs that match the Aswan Governor’s visual identity project, and the artistic designs fit the aesthetic and civilized form of the city. and Abu Simbel.

On the other hand, groups of artists from teachers of art and decorative schools continued with the drawings defined according to the designs of the German University, which were presented to President Abdel Fattah Al-Sisi at the closing ceremony in the new city. of Aswan at the end of Upper Egypt Week Level and quality of technical works being implemented.

In the same context, the Center for Quality Assurance and Accreditation at the University of Aswan held an introductory event entitled “Visual Identity and Time Management in Quality”. Time management in advanced civilizations was reviewed and its visual identity and concept were integrated into quality management. system, which coincides with the implementation of the visual identity project in Governoraten Aswan. .

And in the context of the political leadership’s interest in visual vision and launching this initiative in Aswan Governor, Aswan University participates through its faculties in implementing the governor initiative, which gives Governor Aswan to preserve his cultural heritage and work to beautify this because of the governor’s great tourist potential.

And the extension of the strategy and vision of the state in the implementation of the visual vision of the Governor of Aswan, which is a tourist destination among the cities of the world.

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