Your home is a broad community participation in the communication program

  • Youssef Al-Ruwaih: Various activities and initiatives based on technology and virtual reality
  • KFH shines in social responsibility to improve its position as a leading financial institution at the “private” level

The Kuwaiti House of Finance (KFH) concluded the Ramadan program “Connect with Kindness in the Month of Giving” for the current year 2022 with various community and voluntary contributions, awareness initiatives and daily communication with the public, competitions, Gergean events, sports activities and youth. , and the broad participation of individuals inside and outside Kuwait, in A New Confirmation of KFH’s leadership in social responsibility and its desire to promote the goals of sustainable development.

Deputy General Director of the KFH Public Relations and Media Group – Yousef Abdullah Al-Ruwaih explained that KFH’s difference in social responsibility reflects its position as a leading financial institution in the private sector, emphasizing that KFH was keen on drafting of its Ramadan program “Contact with Kindness in the month of Kindness” should be integrated, rich in activities and events, including all segments of society, and youth keeping pace with technology and relying on innovation in a series of events in which mobile applications and virtual reality technology were used.

He said that KFH activities during the month of Ramadan witnessed wide participation and great public interaction.

He added that the first program of Ramadan was the Iftar campaign for the fasting person, through which the volunteer team “KFH” prepared and distributed thousands of meals for the fasting people on a daily basis in different governorates of Kuwait, emphasizing that this initiative, which “KFH “implements it every year, increases the volunteer spirit and contributes to the rooting and deepening of the concept of giving.

Cooperation agreement with the Kuwait Red Crescent Society

Al-Ruwaih indicated that “KFH” signed a cooperation agreement with the Kuwait Red Crescent Association, under the “Contact with Kindness in the Giving Month” program, and the agreement included a fasting breakfast project, “Ramadan Magella” and food and consumer. items during the holy month of Ramadan.

He stressed that this agreement is an extension of the partnership with the Red Crescent Association, which has resulted in the implementation of many community and humanitarian projects and initiatives inside and outside Kuwait.

A collective breakfast initiative for a thousand families in Jordan .. and 15,000 breakfasts

Al-Ruwaih said the KFH volunteer team was present in the Jordanian capital, Amman, to prepare and distribute iftar meals for fasters in cooperation with the Kuwait Red Crescent Society, which established a collective iftar initiative involving 1,000 families in Jordan with the support of KFH under the agreement between the two parties. He said that during this initiative, Eid clothes were distributed to refugees and the needy, as well as recreational and educational activities were organized for children, in addition to the distribution of food baskets, indicating that about 15,000 breakfast meals were distributed to refugees in Jordan. fasting. Ramadan month.

Hospitality service in the mosque

He said that KFH provided hospitality service in several mosques in different regions in Kuwait during the Tarawiya prayer and during the Qiyam prayer in the last ten days of Ramadan.

He said KFH, in collaboration with the V-Thru app, launched a walking challenge for the public at Avenues Mall and Mushrif Oasis and for Gulf University students to encourage them to exercise in general and walk in particular. winners and participants, as the challenge continued throughout the month of Ramadan with high turnout. This partnership comes for the third time with V-Thru, within the “Better Health..Better Life” campaign. The V-FIT feature allows you to get a one-dinar credit for every 1,500 steps that can be used to purchase orders or contribute to Kuwait’s afforestation and greening campaign under the Initiative “Keep it Green” to achieve a sustainable environment.

Al-Ruwaih added that KFH organized a Gergean party for children at Avenues Mall, and at various other venues, and also provided equipment to attract clinics to a separate KFH suite at Avenues.

KFH’s participation in the Gergean ceremony contributed to the joy and happiness of the children, which reflects the bank’s desire to interact with all segments of society and to participate in various events.

Al-Ruwaih pointed out that the “Contact with Kindness in Giving Month” program was not without contests and awards that increased interaction and connection with the public and customers through social media platforms. Record a record interaction from followers.

Al-Ruwaih said that out of her desire to pay attention to health and sports activities, KFH organized the event “May the Challenge” in collaboration with Flare Fitness Fitness Club for the fifth year in a row, which is the event of the challenge of burning calories . , which offers fasting prices and breakfasts in exchange for burning calories.Thermal. The event had a wide participation, as the competition was organized and judged by the Flair Fitness Club, showing that the participations contribute to the spread of health awareness among young people and motivate them to practice sports in a modern and advanced way.

The Holy Quran Competition

Al-Ruwaih added that KFH held the “Readers of Your House” contest for the recitation of the Noble Qur’an, which began during the blessed month of Ramadan for the eighth consecutive year, under the supervision of its eminence Sheikh Fahad Al-Kandari. with a distinguished group of reciters in Kuwait.

The competition activities took place at the KFH Auto exhibition amid a strong turnout for participation, as the number of competitors in the final qualifiers reached more than 80 competitors for the under 25 age group, male and female, and 26 competitors won and were honored upon completion. of final qualifications.

Partnership with the TV program “Wissam Al-Quran”

Al-Ruwaih said that KFH sponsored the TV program “Wissam Al-Quran” presented by the imam of the Grand Mosque, Sheikh Fahd Al-Kandari, which appeared daily on Kuwaiti TV and YouTube throughout the month of Ramadan.

He stressed that KFH sponsorship for this program enhances the Ramadan program including religious programs, awareness sessions, medical and health advice and safety instructions.

The application of the Qur’an

Al-Ruwaih stated that KFH offers the public the Holy Quran app as a gift from KFH, indicating that the app launched by KFH on iOS and Android devices has reached a record number of users, having crossed the 10 million user barrier.

Awareness sessions on social networks

Al-Ruwaih added that in order to invest in social media in a way suitable for the holy month, KFH launched a series of awareness sessions in several areas containing legal advice and guidance in cooperation with His Eminence Sheikh Khalid Shuja Al-Otaibi and health . tips in collaboration with Dr. Ghanimah Al-Falih, and awareness messages in cooperation with the General Fire Service, General Department of Relations and Security Media at the Ministry of Interior, in addition to the daily capture of Ramadan.

He stressed that KFH launched the “Your Home” program in cooperation with Al Salam Hospital, where the program brought together a group of doctors of various specialties, emphasizing that the media materials and awareness videos that KFH presented were very interactive and welcomed by followers and the public.

Al-Ruwaih said that KFH supported the championship of military federations for beach soccer, emphasizing that KFH is inclined to support sports and cooperate with state institutions in such initiatives that improve communication.

Al-Ruwaih praised the success of the first Ramazan Badel Championship in Kuwait, which was organized by the Playbad Academy in a strategic partnership with KFH, emphasizing KFH’s desire to support sports and athletes, showing that support for such events is in in line with the “Better health .. for a better life” program he launched. “Your home” in order to promote a healthy lifestyle by paying attention to various sports and youth activities.

He referred to the strategic partnership with the “Play” application, which organized many sports events for young people, which increases the “Batak” program, a better health for a better life.

He said that KFH offered KFH customers an exclusive and free cooking course with chef Faisal Al Nashmi in collaboration with Off the Menue. The course lasted four days and was widely attended by KFH customers.

Employee participation in Ramadan activities

Al-Ruwaih said that KFH participated in Ramadan activities with all members of the KFH family in terms of increasing the interdependence of work and appreciation of the efforts of KFH employees, and wishing them a Happy Holy Month. , noting the organization of various sporting events such as the Ramadan championship in Badel. and Employee Football Championship, and racing activities throughout the Live stream on Instagram.

Al-Ruwaih said KFH was inclined to include the “keep it green” sustainability initiative in Ramadan activities, noting the effectiveness of the virtual walk in the Avenues and Mushrif Oasis, through which a tree is planted every 1,500 steps, note that during the initiative KFH contributed to the planting of hundreds of trees, caring for them for 3 years in cooperation with the Public Authority for Agriculture and Fish Resources.

He added that during Ramadan, KFH has continued its weekly offers for my account clients, in collaboration with Bayk and Al Dhahia Juice, and has organized many surprises for clients and followers, such as “Iftar is sweet for us”.

Al-Ruwaih concluded by saying that KFH’s social efforts were appreciated worldwide, noting that KFH had won the “Corporate Social Responsibility” award at the Middle East level from the prestigious magazine “EMEA Finance”, emphasizing that yes moves forward with society. strategic contributions and initiatives and support of all volunteer work initiatives, based on KFH’s experiences in social responsibility, which lasted about 45 years and is a pillar in sustainable development.

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