Efforts continue to make the Sultanate of Oman a unique tourist destination in the world
With the start of the summer season and the activity of the summer tourism movement in different parts of the world, the Sultanate of Oman has become more powerful and more developed in infrastructure with its various airports (Muscat – Salalah – Sohar – Duqm), where many international flights contribute to the network of destinations of the Sultanate of Oman’s national carrier linking Oman’s capital, Muscat. Across the Middle East, the Indian subcontinent, Europe and Asia, the Sultanate of Oman is strengthening the Sultanate’s global position, and is leaving its mark with the launch of active air traffic after the suspension and fluctuations of air traffic for nearly two years due to pandemic and stagnation in travel traffic. Oman Air informed Oman Economy that the summer flight schedule will connect Muscat with 41 domestic and international stations, while the frequency of weekly flights has been increased to meet the demand for flights to and from Muscat. At the Gulf countries level, weekly flights between Muscat and Doha increased to 21 weekly flights, 19 weekly flights between Muscat and Dubai and 8 weekly flights between Muscat and Jeddah. Muscat – Aman flights also saw a significant increase, becoming 7 weekly flights instead of 3 flights in April. And 7 weekly flights were scheduled to London and Istanbul. In terms of domestic flights, the schedule will have 28 weekly flights to Salalah and 6 weekly flights to Khasab and Duqm.
Epoka pas Covid-19
The period that accompanied the Corona pandemic was one of the most difficult periods in the history of the global aviation industry, as it presented very complex challenges for airlines worldwide and like many airlines, Oman Air witnessed a sharp decline in its operations. . But at a time when the carrier was unable to provide regular scheduled services due to the epidemic, carrier planes flew to many international and local stations, whether they were within the Oman Airlines network or new stations, where it did not hesitated to carry out its responsibilities to the homeland and to play its fundamental role in returning stranded travelers to their original residence in the Sultanate of Oman or to countries around the world, in addition to operating air transport services, including medical and food supplies, whether for the Sultanate of Oman or fraternal and friendly countries.
Despite the difficult situation, Oman Air has successfully risen to the level of challenges, thanks to the team spirit, flexibility and loyalty shown by all employees of the company during these difficult situations. The Oman Air team in the Sultanate of Oman and throughout the network demonstrated extraordinary commitment and dedication to business, especially with the strict health requirements imposed by the pandemic.
International reports based on the analysis and extrapolation of the continuous developments experienced by the international aviation industry, show that the difficult times have not yet been overcome, despite the difficulty of returning within a short period to the economic and tourist situation. In this reality. , Oman Air continues to develop multiple plans to ensure carrier responsiveness and flexibility optimally to better meet the future challenges of the future. There is an ongoing and extensive review of all strategic plans and their compliance with internationally approved controls and requirements, as the company’s specialists analyze all scheduled flights according to purely commercial standards, which led to the cancellation of a number of flights that did not reach the minimum percentage required for their operation.
sustainable business model
Oman Air is currently moving forward with the implementation of a sustainable business model based on sound financial principles and strategic fleet and network planning, as many of the company’s destinations have been temporarily suspended and some non-ambitious performance destinations have been canceled, in addition to reducing number. of scheduled flights to the remaining destinations. This led to the suspension of operations of some of the fleet aircraft and the postponement of the acquisition of new aircraft that were scheduled to be delivered in 2020 and early 2021. This comes in parallel with the revision of the company’s five-year business strategy and the reduction of power of the fleet, after four Embraer 175 aircraft and three Airbus 330 aircraft were permanently removed from service and offered for sale.
Oman Vision 2040 Ambitions
As the world is gradually recovering from the effects of COVID-19, Oman Air’s main goal now is to strengthen the directions and vision objectives of Oman 2040 through the carrier’s efforts to become the airline of choice for all guests arriving in Oman. . With 29 years of experience and extensive knowledge to build, Oman Air looks to the future after the pandemic with renewed optimism.
In recent years, the national carrier managed to establish a wide network of destinations, counting 53 stations in 2019, offering direct flights to Muscat and direct connections to its various other stations. Oman Air is currently accelerating its operations in Africa, North and South America and Australia through joint strategic 18-air code partnerships. These partnerships include Qatar Airways, Etihad Airways, Garuda Indonesia, Gulf Air, KLM Royal Dutch Airlines, Kuwait Airways, SalamAir, Bangkok Airways and others.
Oman Air confirmed that it is currently operating 46 shared code destinations and is trading 219 additional destinations on six continents with code sharing through its partners, with a total of 265 destinations.
Emphasis and promotion of Oman as a tourist destination
Oman Air noted the importance of continuing to build and boost the Sultanate of Oman’s tourism in several ways, and as the Sultanate of Oman’s national carrier, the airline’s ultimate goal during its air travel is to highlight Oman as a unique tourist destination highlighting it worldwide. The national carrier seeks to attract visitors to the Sultanate of Oman through promotional efforts that are being implemented and thus contribute to the country’s GDP growth. Ongoing efforts contribute to the growth of tourism and lead to better job opportunities for the development of small and medium enterprises. Oman Air is committed to providing unique products, outstanding customer service and an unparalleled travel experience aboard its modern fleet. Oman Air tried to approve several expansion plans and connect Muscat with more international destinations.
Launching campaigns to promote tourism
Oman’s national carrier is keen to improve the Sultanate of Oman’s position as a tourist destination, through the launch of attractive and creative media marketing campaigns, and in line with the launch of international stations and new products of the highest quality, by including Oman Arab Traffic Card. . This initiative was launched in cooperation with international travel and tourism agencies offering them facilities to visit and explore Oman. Oman Air launched Oman’s campaign in an interesting marketing way, mixing the best of the Sultanate of Oman with unique views of a refined flight experience aboard the Oman Air wide-body aircraft, after promoting cave exploring trips, underwater adventures and mountain climbing. with some of Oman Air’s distinctive products. The campaign was well received around the world. To improve the position of the Sultanate of Oman as a distinctive tourist destination, it launched the “Walk Oman, Speak Oman, Find Oman, Feel Oman, Meet Oman” campaign.
This campaign, which was launched in Germany, Britain and France, discovered Oman’s treasures in the European tourism market and taught the true meaning of the geographical diversity that characterizes the Sultanate. This campaign contributed to the increase in the number of tourists to the Sultanate of Oman, as well as winning the award for the best marketing advertising campaign for an airline in Europe. With the launch of direct flights to London, the airline’s first international destination on the European continent, Oman Air launched the Welcome to the Rising Sun campaign. The campaign site in a considerable number of shopping malls in London was very popular with visitors who had an experience of touching and playing with the sand of Oman High Success.