With the journey back to normal and with so many people looking to catch up on what they lost during the COVID-19 blockade, InterContinental Hotels & Resorts has launched a new global loyalty program (IHG One Rewards) to welcome its guests with impressive points and rewards .
With nearly 6,000 hotels in more than 100 countries, InterContinental Hotels & Resorts (IHG) has been working hard while the world was at a standstill, developing its position, repositioning itself in the travel and tourism sector through new partnerships distinguishing and significantly improving its investments and developing the loyalty program to reach new heights. And in this period, while travelers are packing to go on special vacations or to travel on convenient business trips, the group launches the best-in-class loyalty program (IHG One Rewards), which focuses on delivering many benefits and rewards to his friends. , and a separate credit card, all backed by state-of-the-art technology available through an app available for download on smartphones.
The new program connects IHG One Rewards members with the InterContinental Hotels & Resorts portfolio of 17 brands, including one of the largest and most prestigious groups in the world.
The launch of the new rewards program followed the announcement in January 2022 of a new mechanism for earning points and rewards – with the aim of helping members earn points faster and offering more ways to use those points.
The IHG One Rewards program will provide high value and rewarding benefits for members to enhance their stay experience. The main points of the program include:
- win faster: The new points and rewards system will allow members to earn more points faster and receive rewards faster. The new system to earn bonus points starts on April 13, 2022 and will be reflected in all member accounts on April 17, 2022 or before.
- strengths Rich: Additional benefits and benefits for members include:
o Free breakfast for Diamond Elite members as a welcome option
o Exclusive access to discount offers In Reward Nights for Elite Platinum and Diamond members
o More opportunities for elite members To enjoy early pick-up and late check-out for rooms (if any) and room upgrades (for suites, if any, or some other premium room for Platinum and Diamond Elite members)
- Extraordinary choiceRealizing that not all members want to use their points in the same way, IHG One Rewards is also introducing Milestone Rewards – a new technology platform that allows members to choose the rewards that are most important to them. This option is only available to those with a 20-night stay credit and members will be offered a choice of a selection of rewards every 10 nights, up to 100 nights. Milestone Rewards options include points and rewards for $ 20 worth of food and drink, suite upgrades, if any, and annual VIP lounge membership.
In the coming weeks, IHG Hotels & Resorts will also introduce the new IHG One Rewards mobile app, which will power the IHG One Rewards system and place the loyalty experience at the fingertips of guests. The app is an essential component of the IHG One Rewards program and lays the foundation for future growth. The new and modern experience is more personalized, offers convenient bookings and allows members to stay informed, register faster, stay connected to the hotel and make the travel experience more flexible. Rewards members will be required to update their applications on their devices either through the Apple Store or the Google Play Store.
Essentially, IHG One Rewards is about real people caring for other people, supporting individuality, and rewarding guests in a way that suits their tastes. The new brand includes a redesigned logo representing the number “One”. The “One” number on IHG One Rewards represents the far-reaching values of our new program – “You Are Unique” – a celebration of excellence and an appreciation for the future – and aims to underscore our commitment to making a positive impact on employees our, our communities and our world.
Claire Bennett, Head of Client, Hotels and Resorts, said: IHG: “This is one of the largest and most comprehensive investments that InterContinental Hotels and Resorts has made in recent years. It is also the biggest development we have made in the loyalty space since the first industry loyalty program was introduced. “We are really changing the guest experiences by giving our loyal members more fun, more value and exciting benefits offered individually through new technology through our new smartphone app.”
Created with feedback from our guests, hotel teams and owners, the IHG One Rewards program has an attractive look that gives guests the opportunity to control their journey. The group realizes that no two members are alike, so it allows guests to travel and choose their own way of enjoying their travels. Every day, we welcome more and more guests to our hotels, and while the love of travel is global, the reasons and ways people travel are different. With IHG One Rewards, our members can choose the rewards that are right for them. ”
The stays of existing members from 1 January 2022 will be calculated based on the new status. The new structure for earning points and reward level starts on April 13, 2022 and the points will be reflected in all member accounts until April 17, 2022. All member benefits – including the launch of Milestone Rewards – will become available to members in early June 2022.
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