Dubai culture … the hidden magic of numbers

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Recent years have seen some developments in strengthening the creative economy sector. Among these developments is the assignment of the responsibility of “Dubai Culture” to Her Highness Sheikh Latifa bint Mohammed bin Rashid Al Maktoum and the launch of the “Dubai Creative Economy Strategy”. Today we have some figures that speak of achievements in this area.

“We are moving in the right direction in line with the Dubai Creative Economy Strategy, which was launched last year by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai. God bless him. the foremost of which is the transformation of Dubai into a future global hub for creativity and a major home for the creative economy.

Following these words, written by Her Highness Sheikh Latifa bint Mohammed bin Rashid Al Maktoum, President of the Dubai Culture and Arts Authority “Dubai Culture”, member of the Dubai Council, in a “tweet” on her official website at microblogging. “Twitter” page, very significant figures, you need to read carefully, draw practical meanings and discern the actual effect.

In fact, Her Highness followed this “tweet” by publishing a digital summary of a study conducted by the Dubai Culture and Arts Authority, “Dubai Culture”, in partnership with the Dubai Statistical Center, on “Increasing Competitiveness of “Dubai on the global stage as the capital of the creative economy.”

Thus, the first place of importance, here, goes beyond the importance and urgency of numbers, to the method adopted by Dubai Culture, and those responsible for it, in evaluating their efforts, impact and results. It is a method that reflects (1) commitment to professionalism, (2) objectivity and transparency, (3) quality and adherence to standards, (4) entrepreneurial spirit, and (5) willingness to review performance.

This is because they:

– Choose the language of numbers in assessing what they have achieved so far. Number language is accurate and neutral. This reflects a genuine desire to know the current level of achievement.

– They did this in the framework of a partnership with an official and prestigious specialized institution, the “Dubai Statistics Center”, with what this means for objectivity, integrity and transparency.

They took the initiative to conduct an evaluation process for their efforts and succeeded without waiting for the deadline. This reflects a real desire to review performance.

Returning to Her Highness’s post, “We Are Going in the Right Direction According to the Dubai Creative Economy Strategy,” which came to represent a summary of that “study” and the numbers that led to it. Being in full motion, with impressive speed.

comparison and comparison

From here, what remains is to look at those numbers that confirm this and look for them. However, these figures actually coincide with other numbers included in the “Dubai Creative Economy Strategy”, as target rates, which it aims to achieve, within a certain period of time. These and those, data needed to assess success levels.

Here, it is worth mentioning the sequence of important events in the creative economy sector in Dubai:

– In early September 2019, His Highness Sheikh Mohammed bin Rashid Al Maktoum led the appointment of Her Highness Sheikh Latifa bint Mohammed bin Rashid Al Maktoum as President of the Dubai Culture and Arts Authority.

In early April 2021, His Highness Sheikh Mohammed bin Rashid Al Maktoum launched the “Dubai Creative Economy Strategy”.

– The above-mentioned “study” is about the achievements in 2020. So, the first year since Her Highness was appointed head of the Dubai Culture and Arts Authority, “Dubai Culture”. At the time, the “Dubai Creative Economy Strategy” had not yet been launched.

So, in principle, the figures that the “study” completed concretely show the achievements of “Dubai Culture”, during the year of the leadership of Her Highness Sheikha Latifa bint Mohammed in this institution. However, the reader will notice that these figures are closely related to the figures and ambitions contained in the document “Dubai Strategy for Creative Economy”.

Let’s see:

Dubai’s Creative Economy Strategy aims to transform the Emirate into a preferred destination for innovators from around the world and the capital of the creative economy by 2025, in order to achieve the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum regarding a future economy based on knowledge and innovation.

In practice, the “strategy” aims to double the data over a five-year period, for example: doubling the contribution of the creative sector to the GDP of the Emirates of Dubai, from 2.6% at the end of 2020, to 5%. , and the number of creative companies in the field of content, design and culture, from 8000 companies to 15 thousand companies. In the same context, the number of creators has doubled from 70,000 currently in Dubai, to 140,000.

Therefore, these figures can be compared with the results of the above-mentioned “study” and they refer to the following:

– 4.02% contribution of cultural and creative industry to GDP.

– 12% increase in the number of creative companies in 2020 (14771 institutions).

12.5% ​​increase in the number of small and micro companies operating in the creative industry (14,500 companies).

– 108,444 jobs within the sector in 2020.

– 4.1 Percentage increase in the contribution of the creative sector to employment in the Emirates.

– 47.6% of the contribution of the design and creative services sector to value added in 2020.

reading and questioning

Through the process of linking and comparing the numbers mentioned in the “study” and the “Dubai Creative Economy Strategy”, one can distinguish the size of the achievement achieved in one year; The target required by the “strategy” regarding the contribution of cultural and creative industries to GDP is 5%, and what has been achieved in one year, according to the “study” is 4.02%.

The strategy aims to double the number of creative companies in the field of content, design and culture, from 8,000 to 15,000. What has been achieved in a year, according to the “study”, is 12%, or 14771 institutions.

The “strategy” aims to double the number of creators currently in Dubai from 70,000 to 140,000. What was achieved in one year, according to the “study”, is to increase the number of jobs in the sector to 108,444 jobs.

It is noted that these figures achieved in 2020, the first year of the leadership of Her Highness Sheikha Latifa bint Mohammed of “Dubai Culture”, are very close to the objectives in the “Dubai Creative Economy Strategy”, which was launched in April of the following year. viti (2021).

Of course, this shows the importance of tracking efforts and measuring achievement with specialized tools, such as this “study” mentioned, which at least gave an idea of ​​the work capacity and return of effort to Dubai Culture within a year. . Of course, if this “study” had been available early last year, the goals of the “Dubai Creative Economy Strategy” would have been somewhat different.

abstract

With the help of the results of the mentioned “study”, it is possible to assert with some key data, for example that the business environment in Dubai is flexible, capable of growth and can record fast and record rates. Thus, it can be said that the goals included in the “Dubai Creative Economy Strategy” are fully realistic and achievable in record time, and before the end of the set period (five years).

The second issue, which is clear from the results of this “study”, is that the main body that dominates the creative sector in Dubai is the operation of small and micro companies (14,500 out of 14771 companies). This gives a clear picture of who the creative economy sector boom in Dubai is related to; Thus, it becomes clear who should direct the incentives and facilities.

The third issue, the increase in the number of jobs offered by the creative sector from seventy thousand jobs to 108,444, within a year, confirms the enormous operational capacity of the creative economy in general. Important here, is that one of the indicators of this sector is its inexhaustible capacity in (1) job creation and (2) continuous growth. And his well-being, as a rule, is associated with the percentages he achieves in this regard.

And what the “study” figures show, confirms that this sector lives with active youth, enjoys health and well-being.

Fourth, the fields of design and creative services represent 47.6% of the value of the creative economy sector. This is approximately half. However, while this figure shows the health and well-being experienced in these two areas, “design” and “creative services”, it also shows the potential for growth required in other areas of this sector.

Here we must remember the creative economy sector, according to the “Dubai Creative Economy Strategy”, which consists of ten areas; Consequently, one of the biggest challenges facing the next phase is the consolidation and maximization of this success by creating a balance between the contributions of different areas of this sector. This seems particularly important and urgent, as it relates to the flourishing of the dominant body of the “creative economy” in Dubai; Namely small and micro companies operating in this sector.

Beauty

In fact, when numbers show success and express diligent effort and regular work, and when they show important data and reveal possible and necessary paths, they have that motivating and positive atmosphere. This is the hidden magic of numbers.

It remains only to repeat with Her Majesty her words, in which she said: “Thank you for every extraordinary effort that contributed to the achievement of these sectoral figures.”

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