Meta supports “One Billion Meals” by launching the #MealsForReels campaign.

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Meta has announced its support for the region’s largest initiative “Billion Meals” to help the needy, launching the #MealsForReels campaign in the holy month of Ramadan to enable influencers and pioneers in the region’s specialized content industry support charity, humanitarian and. work in the community supporting the goals of the “Billion Meals” initiative which aims to provide food aid to less fortunate people in 50 countries around the world.

The #MealsForReels campaign by “META” supports the comprehensive charity movement created by the “Billion Meals” initiative organized by Mohammed bin Rashid Al Maktoum Global Initiatives, and provides opportunities for all institutions, companies and individuals to participate in charity, humanitarian and community. work and address the challenge of hunger and malnutrition faced by more than 800 million people today.

The Meta campaign is part of efforts to support the One Billion Foods initiative, the largest of its kind in the region, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and The ruler of Dubai, God bless him, and it started with the coming of the month of Ramadan and continues.Until achieving his goal of providing a billion meals to the needy and poor.

to support

The donations that will be collected in the region will go to support the efforts of the “Billion Meals” initiative, which aims to help individuals and families in need in more than 50 countries around the world. The campaign will have the participation of more than 100 creators and content creators from the Arab region, the United Kingdom and Spain.

In collaboration with the “Billion Meals” initiative, “META” invites famous influencers and pioneers of the content industry from the best chefs, amateurs, culinary arts lovers, food bloggers and food specialists, to produce special videos for support the “Billion Meals” initiative on Facebook. and Instagram during the holy month of Ramadan.He called on the community and the public to donate and participate in charity work.

with influence

The list of influencers and content creators participating in the #MealsForReels campaign and supporting the “Billion Meals” initiative includes well-known names and personalities influencing the creative and digital content space in the region, such as artist Mohamed Henedy, Manal Al chef. -Alam, chief Shaheen and influencers Khaled Al-Amri and Karen Wazen.


Khalid Al Shehhi, Head of New Media Team at Billion Meals Initiative, said Billion Meals Initiative is the largest of its kind in the region to provide nutritional support to the poor and needy worldwide, and cooperation by Mohammed bin Rashid Al Maktoum Global Initiatives with international, regional and local partners contribute to the achievement of humanitarian goals. Take the initiative to stimulate donation values, create a comprehensive charity movement and enable individuals and institutions from the UAE and the world to contribute to charity and extend a helping hand based on the concept of sustainable community funding to provide support and food security to the most needy groups.

Allow everyone to participate, whether through donations, media and logistical support, or the provision of inspiring digital content that encourages the public to make their mark on this largest humanitarian initiative in the region. We thank Meta International for the constructive role it plays in supporting the Billion Meals initiative and enabling hundreds of influencers and leaders in the content industry in the region to play a leading role in its humanitarian efforts.


For her part, Joanna Jamil, Director of Strategic Partnerships and Content Creator Partnerships in the Middle East, North Africa and Turkey in Meta, said: We are pleased to mark the holy month of Ramadan as a month of kindness for communities and for communities. Meta Platforms, to announce the launch of the #MealsForReels campaign in partnership with The Mohammed bin Rashid Al Maktoum Global Initiatives Foundation, in collaboration with content creators on Facebook and Instagram.

Which will provide everyone with the opportunity not only to express community philanthropy, but will also provide sources of inspiration for the community to think and reflect on how to do charitable work effectively, creating inspirational videos and using the presence of on our platforms to motivate the community to. donate and participate in more charitable endeavors, which will have a far-reaching impact.

to distinguish

Artist Mohamed Henedy said: Before the invention of the internet, the best we could do was very limited in region scope and knowledge, but now technology has enabled us to be able to help a family in the late twentieth century. world, a simple family that is unable even to meet its daily needs. The “Billion Meals” initiative is what distinguishes it as it crosses borders and continents.

And every time a person eats breakfast with his family and is happy with the family reunion, he will remember that he was able to bring joy to the heart of a family on a second continent and help them t ‘ gave him the same feeling of happiness.


The “Billion Meals” initiative, supported by the Meta campaign, is a continuation of the “100 Million Meals” campaign launched by Mohammed bin Rashid Al Maktoum Global Initiatives last year as part of its humanitarian initiatives. The campaign managed to provide 220 million meals distributed in more than 47 countries worldwide.


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