Kia prepares to launch brand new Sportage 2023 in Middle East and Africa | technology and cars

AMMAN – Kia Corporation today announced the official launch in the Middle East and Africa of the all-new Sportage, a carefully designed SUV to inspire customers with its stunning interior and exterior design.

Kia Sportage 2023 marks a new era for one of Kia’s most sought-after models, with a comprehensive and exciting redesign as the fifth-generation model defies design norms and takes the Sportage identity to a new level while celebrating heritage its rich.

“Sportage’s re-invention has given our talented design teams the opportunity to create something completely different; relying on the inspiration to reopen our brand to deliver great design to customers through contemporary SUV design, ”said Karim Habib, Senior Vice President of Kia Global Design Center. And the pioneer. With the all-new Sportage, we wanted to take it more than a step further and take it to another level in the SUV segment. ”

Yasser Shabsough, Chief Operating Officer, Middle East and Africa, Kia, said:
“Like Kia’s flagship SUV, the all-new Sportage is both practical and compelling, offering plenty of space and a modern set of high-tech features to meet the interests and demands of drivers and passengers. offers customers the opportunity to drive a Kia Sportage that redefines the rules of the road SUV design Combining spontaneity and modernity in the SUV segment, the new Sportage will provide customers with a vehicle that boasts an intelligent mix of functionality, performance and versatility . ”

Kia’s new design philosophy – “uniting opposites” – is reflected in the design details of the new Sportage, with that obvious inspiration in every aspect of its look and confident character. This bold and exciting philosophy underscores the relationship between the design and direction of the Kia brand’s “inspired movement”.

The philosophy of “Unity of opposites” consists of five pillars: Pleasure of mind, ability to progress, technology for life, desire for peace and courage for nature, which have profoundly influenced the design of all new Sportage classes, which embody nature. Creates a design identity that is bold, emotional, modern, clean and authentic.

Raising the level of exterior design for SUVs
Inspired by the ‘Union of Opposites’, the exterior of the vehicle embodies contrast with its bold, touching lines and confident presence, balanced with innovative and instinctive features suitable for any road, anywhere.
Clear, continuous lines wavy along the sleek body, reinforcing the dramatic design effects. At the same time, clean but robust surfaces combine with intricate graphics to give the SUV a dynamic and safe road presence.

The all-new Sportage front creates instant impact and impressive style with detailed black grille graphics running across the width of the car’s face. As a mesh, the technical drawing combines the main front features of the new Sportage, giving it a compelling front volume. The elongated grille connects Kia’s so-called “tiger nose” emblem – which serves as the vehicle’s visual center – with distinctive, futuristic LED (Daytime Running Lights) DRLs that create solid lines for the border of LED matrix headlights of the striking matrix.

The all-new Sportage profile stays true to its authentic sporty character, creating an exciting road presence with stretched lines that cut through the glossy and smooth surfaces of the body, seamlessly combining contrasting volumes together. The first model in the Sportage range is a black roof – but the option to paint the car in a different color is not available with the new model, which helps to emphasize the sporty look and emphasize the dynamic C pillar in the architecture of driving. The addition of a chrome strap extending from the rear of the brand new Sportage to the D-pillar creates harmonious lines with the rear spoiler that add to the sporty dimensions of the car.

At the rear, the new Sportage maintains a strong road presence with its powerful curved design that flows smoothly towards the taillights, allowing the SUV to embody power and traction on the road. The transparent taillights have a slim horizontal design, giving the all-new Sportage a surprisingly wide impression from the rear.

Depending on the specifications and model, the Sportage 2023 operates on 17-inch, 18-inch or 19-inch wheels, with a choice of five different alloy models, colors and finishes.

Ultra-modern interior
The brand new Sportage interior reflects a boldness in character, offering intuitive and innovative technology, to create a truly driver-oriented technology space.

The cabin is designed keeping in mind the driver and passengers, offering a unique high-tech environment that is visually impressive as well as spacious and easy to use. At the center of the new Sportage cabin is a beautifully sculpted integrated curved screen with a panel that provides a slim touch screen and air vents with detailed detail. The curved screen extends across the front of the cab, giving the cab an extraordinary width and depth.

The high-tech 12-inch touch screen and advanced integrated console act as nerve centers to connect the driver, passengers, functions and all needs. Both systems are designed to be easy to use, and extremely intuitive at the same time pleasant to the touch. The 12-inch panel is equipped with the latest generation of thin-film LCD screens with full transistor for impressive clear and accurate graphics.

The central ergonomic keypad is optimally positioned for the driver and front passenger, providing storage space, operating system configuration and holders, and soft-touch cup keys, which are located upstairs on the side next to the transmission key.

Throughout the cabin, high quality materials are used to give the customer a luxurious feel, while dynamic color options add dynamism and energy to the environment. The driver and front passenger seats combine innovation and comfort in a sporty and slim design.

Further enhancing passenger comfort even further, the rear of the driver and passenger seats have integrated hinge-type designs inside the slim headrests, allowing clothes and bags to be held easily and simply.

The fully immersive surround sound inside the car is also available for new Sportage passengers to enjoy through the industry-leading Harman Kardon premium audio system.

Efficiency, power and performance at the heart of the all-new Sportage

The all-new Sportage has been launched with a comprehensive range of powerful, responsive and efficient powertrains, including the latest generation of clean gasoline and diesel engine technology.

Since its inception, the new Sportage’s goal has been to incorporate the latest technological advances in power, making it one of the most efficient and environmentally friendly SUVs available.
Upon launch, a high-tech 1.6-liter TGDI engine will be offered in the new Sportage range, producing 180 hp and 27.0 kg / m of torque. The four-cylinder unit achieves improved fuel efficiency through a new advanced combustion process, improved cooling technologies and measures to reduce the main friction force, including an advanced integrated thermal management system and the use of a low friction ball bearings.

Leadership in security
The all-new Sportage features the latest active safety technologies and advanced driver assistance systems. Certainly a top priority during the development of this model, the fifth generation Sportage is one of the safest cars in its class.

Under the sleek and contemporary exterior design of the all-new Sportage is a reinforced, lightweight body with high rotational stiffness. The all-new Sportage has a variety of applications for safety tuning and chassis system, including driver airbag, passenger airbag, side airbags and lower side airbags.

Kia Sportage’s advanced driver assistance system (ADAS) internal technology also helps to avoid potential hazards, fully protecting passengers and other road users on any trip. As part of this package, the all-new Sportage features Forward Collision Avoidance Assistance (FCA), an industry leader, which helps avoid collisions with objects in front of the vehicle while driving.

When the lane change signal is on, if there is a risk of hitting a rear-end vehicle, the Blind Spot Avoidance Assistance (BCA) will give a warning to the driver. Upon warning, if the risk of a collision increases, the BCA effectively takes control of Sportage to help avoid the collision. BCA is also active in situations such as parallel parking maneuvers, further helping to avoid collisions with vehicles in the rear. A blind-spot monitor (BVM) is also included in all new Sportage categories to further enhance driver safety and visibility when changing lanes by displaying a real-time image of the rear of the vehicle in the instrument cluster .

The launch will take place in each regional market independently throughout the month of April. More information on prices and specifications in each market will be provided in due course.

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