Emirates News Agency – “META” supports the “Billion Meals” initiative by launching the #MealsForReels campaign with the participation of influencers and creators of creative content.

DUBAI, April 12 / WAM / Meta has announced its support for the region’s largest initiative “Billion Meals” to provide assistance to the needy by launching the #MealsForReels campaign in the holy month of Ramadan, as it is the #month of goodness for enabling influencers and pioneers in the specialized content industry in the region to support charitable, humanitarian and community work with the support of the Initiative aims to provide food aid for the less fortunate in 50 countries around the world.

The #MealsForReels campaign by Meta supports the all-inclusive charity movement created by the Billion Meals initiative organized by the Mohammed bin Rashid Al Maktoum Global Initiatives and provides opportunities for all institutions, companies and individuals to participate in charity, humanitarian and community. work and address the challenge of hunger and malnutrition that more than 800 million people face today.

The Meta campaign is part of efforts to support the Billion Meals initiative, the largest of its kind in the region, which was announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates. . and the Ruler of Dubai, “God forbid,” which began with the advent of Ramadan and continues.Until achieving its goal of providing the equivalent of one billion meals to the needy and poor.

Donations to be raised in the region will support the efforts of the Billion Meals initiative, which aims to help individuals in need and families in need in more than 50 countries around the world. The campaign will witness the participation of more than 100 creators. and content creators from the Arab region, the United Kingdom and Spain.

And in collaboration with the Billion Meals initiative, META invites celebrity influencers and content industry pioneers, including top chefs, hobbyists, culinary arts lovers, food bloggers and nutritionists, to produce special videos to support the “Billion Meals” initiative on Facebook and Instagram during the holy month of Ramadan. , and encouraged the community and the public to donate and participate in charity work.

The list of influencers and content creators participating in the #MealsForReals campaign and supporting the “Billion Meals” initiative includes well-known names and personalities influential in the creative and digital content space in the region, such as artist Mohamed Henedy, chef Manal Al- Alam, chief Shaheen and influencers Khaled Al-Amri and Karen Wazen.

Khalid Al Shehhi, Head of New Media Team at Billion Meals Campaigns, said: “The Billion Meals Initiative is the largest of its kind in the region to provide nutritional support to the poor and needy worldwide and cooperation. Mohammed bin Rashid Al Maktoum’s global initiatives with international, regional and local partners and the world to contribute to charity and extend a helping hand based on the concept of sustainable community funding to provide support and food security to the most needy groups and to enable participation for all, whether through donations or media and logistics support or providing inspirational Digital content that encourages the public to leave in this largest humanitarian initiative in the region. “We thank Meta International for its constructive role in supporting the Billion Meals initiative and enabling hundreds of influencers and content industry leaders in the region to play a key role in its humanitarian efforts.”

Joanna Jamil, Director of Strategic Partnerships and Creative Partnerships MENA in Meta, said: “We are pleased to mark the holy month of Ramadan as a #good_month_for_communities as well as on the Meta platforms, to announce the launch of the #MealsForReels campaign in in partnership with the Mohammed bin Rashid Al Maktoum Global Initiatives Foundation and in collaboration with content creators on Facebook and Instagram, which will provide everyone with the opportunity not only to express community philanthropy, but also provide sources of inspiration for the community to think and reflect on how to make charitable work effective by creating inspirational videos and using their presence on our platforms to motivate the community to donate and participate in more charitable endeavors that will have a broad impact . ”

Artist Mohamed Henedy said: “Before the invention of the internet, the good we were able to do was very limited in the extent of the region and knowledge. Now, technology has enabled us to be able to help a family at the end of the world. , a simple family that is not able to provide for its daily needs .. Campaign One billion meals are what distinguish it as it crosses borders and continents … Every time a man eats breakfast with his family and is satisfied with the family reunion, he will remember that he could bring joy to the heart of a family on a second continent and provide them with the same feeling of happiness.

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Wam / Asim Al-Khouli

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